Blog Authors

Laura Lopuch

Laura is an email conversion engineer, helping SaaS companies attract new leads via cold emails and convert free trial users to paying customers. A storytelling approach is what she swears by for emails, so they’re gotta-take-action persuasive. As a former senior litigation paralegal, she used emails as her secret weapon to convince people to cooperate when they'd rather say "nope."

Articles by Laura:

The Rule of One: Powerful Email Copy

If your emails aren’t seeing the conversion power they’re rumored to have, chances are you’re not following this rule for your email copy. When you use this rule, you’ll see immediate results in your emails. Plus, facing the blinking cursor is much easier. Let me show you how.  

GET THE LATEST UPDATES TO YOUR INBOX:

x

GET THE LATEST UPDATES TO YOUR INBOX:

x