Deliverability is the lifeblood of every ESP and the cornerstone of our customers’ email marketing success. At GetResponse, we’ve always known that a truck load of fancy features isn’t worth a dime if our customers’ emails don’t reach their target inboxes. That’s why we’re constantly focused on maintaining top deliverability rates and strong ISP relationships.

Now let’s move to the practical side of re-engagement campaigns. Depending on your business niche, you might try different means to win back your subscribers’ attention, but the process is often the same.

Would you ignore a potential customer if you already had permission to email them? Of course not! I’m talking about ignoring disengaged subscribers who frequently constitute more than half of all mailing lists. It’s high time to stop focusing ONLY on aggressive acquisition and look more closely at nurturing and re-engaging subscribers.

It’s Thursday, 9.15 pm, and you’re stuck in the office working on the finishing touches of the latest campaign. The webmaster and copywriter are getting impatient, but you’re still testing. When it’s finally closing time, you press one last button and it’s hello long weekend! Unfortunately, the evening karaoke is interrupted by a call from […]

Your footer. It’s easily the most neglected portion of your message. It is usually just where all the “boring” parts of your message go – the legal jargon, your contact info, and so on. But if your reader gets down that far, it means that they’ve read your entire message. So, congratulations. Though it might seem unlikely, your […]

The design of a captivating newsletter is not easy, and has rules of its own, which I’ve already discussed a while ago here: (header and preheader). Now it’s time to get to the point of each HTML message, e.g. the true email “meat” that includes: the main call-to-action (CTA), and the cornerstone content that generates high […]

You probably know by now that the powerful new GetResponse Form Builder can work wonders for your business. This robust solution is not only a cutting-edge web form generator, but also can help with your list segmentation and subscription metrics.

The new GetResponse Form Builder is way more than a wizard for creating neat-looking boxes for collecting sign ups. It’s a gate through which you can enter the world of list segmentation, advanced personalization and targeting.

As a deliverability consultant, I am exposed to all sorts of peculiar questions aimed at optimizing email marketing campaigns and skyrocketing one’s ROI. Some of them can be quite outrageous, but hey… GetResponse is here to take on all challenges!

Spam complaints are every marketer’s worst nightmare. Especially if they want to build strong email deliverability and land in their subscribers’ inboxes. If you want to know who’s responsible for routing your messages to junk folders and what Hollywood has to do with spam filters, today’s blog post was crafted just for you!

Having discussed the email hors d’oeuvre in my last post, I would like to propose another course from the „Increase your email’s impact!” menu today: the header. How do you plan this section effectively? Where does it belong on your email layout map? What does „above-the-fold” mean? Can header design have an impact on click-thru […]