Articles by Mac:
3 Ways to Avoid Unsubscribes in B2B Marketing
The business-to-business sector has its own email marketing rules. Following them may be a bit harder than in the case of, say, Groupon. Here are some tips for marketers whose target customers don’t open emails unless they’re wearing a tie, and want to unsubscribe from your list.
GetResponse Integrates Return Path for Optimized Deliverability
Deliverability is the lifeblood of every ESP and the cornerstone of our customers’ email marketing success. At GetResponse, we’ve always known that a truck load of fancy features isn’t worth a dime if our customers’ emails don’t reach their target inboxes. That’s why we’re constantly focused on maintaining top deliverability rates and strong ISP relationships.
Executing Effective Re-Engagement Campaigns
Now let’s move to the practical side of re-engagement campaigns. Depending on your business niche, you might try different means to win back your subscribers’ attention, but the process is often the same.
Identifying Targets for Re-Engagement Campaigns
Would you ignore a potential customer if you already had permission to email them? Of course not! I’m talking about ignoring disengaged subscribers who frequently constitute more than half of all mailing lists. It’s high time to stop focusing ONLY on aggressive acquisition and look more closely at nurturing and re-engaging subscribers.
7 Steps to Earning Money On Email Marketing Bloopers
It’s Thursday, 9.15 pm, and you’re stuck in the office working on the finishing touches of the latest campaign. The webmaster and copywriter are getting impatient, but you’re still testing. When it’s finally closing time, you press one last button and it’s hello long weekend! Unfortunately, the evening karaoke is interrupted by a call from […]
Increase Your Email’s Impact! Part 4: Footer
Your footer. It’s easily the most neglected portion of your message. It is usually just where all the “boring” parts of your message go – the legal jargon, your contact info, and so on. But if your reader gets down that far, it means that they’ve read your entire message. So, congratulations. Though it might seem unlikely, your […]
Increase Your Email’s Impact! Part 3: Content & CTA
The design of a captivating newsletter is not easy, and has rules of its own, which I’ve already discussed a while ago here: (header and preheader). Now it’s time to get to the point of each HTML message, e.g. the true email “meat” that includes: the main call-to-action (CTA), and the cornerstone content that generates high […]
How to avoid email marketing monologue
Do you like responding to emails? I’m sure some of you do with genuine pleasure. The rest consider it a chore. Encouraging responses to your marketing emails is a key factor in successful communication. Still, a lot of marketers prefer a monologue and shy away from their subscribers’ questions and opinions.
Top 5 Web Form Design Best Practices
You probably know by now that the powerful new GetResponse Form Builder can work wonders for your business. This robust solution is not only a cutting-edge web form generator, but also can help with your list segmentation and subscription metrics.
How web forms can impact your segmentation tactics
The new GetResponse Form Builder is way more than a wizard for creating neat-looking boxes for collecting sign ups. It’s a gate through which you can enter the world of list segmentation, advanced personalization and targeting.
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