Blog Authors

Mac Ossowski

Mac is GetResponse's Education Director and he's been in the email industry for over 5 years now. His main focus is helping Customers drive maximum conversions and optimize their email programs using industry best practices. He regularly writes for some of the top industry resources: EmailExpert.org, Deliverability.com, MarketingProfs, DMNews.com, and others. Follow him on Twitter @maciej_ossowski

Articles by Mac:

GetResponse Integrates Return Path for Optimized Deliverability

Deliverability is the lifeblood of every ESP and the cornerstone of our customers’ email marketing success. At GetResponse, we’ve always known that a truck load of fancy features isn’t worth a dime if our customers’ emails don’t reach their target inboxes. That’s why we’re constantly focused on maintaining top deliverability rates and strong ISP relationships.

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