Blog Authors

Mary Borysova

CMO at OpsWay, a website and app development company. Mary builds the bridge between ecommerce businesses and website developers. When not creating the OpsWay ecommerce ecosystem, she travels and enjoys sunset runs.

Articles by Mary:

Don’t Get Fooled by These 7 Ecommerce Metrics

When tracking ecommerce business performance, marketers often focus on the general results of their activities. Traffic growth, sales, and shoppers ready to recommend the store. Segmenting customers and products, sales and the channels they come from, are essential if you want to see where the marketing funnel flaws are and what you should optimize first. […]

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