Articles by Mary:
What’s in the Cards for Marketing Automation?
Automation, as a concept, is constantly evolving. Once upon a time, it was steam technology and the industrial revolution. Today, complex programming and advances in AI are opening up exciting, sometimes troubling, possibilities for the future of automation.
Keep People Onsite: Content Trails and Functional Sites
The sales funnel helps pull people to your website and guides them down the content trail to a point where they can feel comfortable purchasing the things they need from you. However, there’s a little more to the process than drawing them down the funnel, to keep people onsite. Maintaining a functional site, giving your […]
Smart Social Trends For Small Bussinesses
Small businesses are hard to market for. Many options are only viable on a large scale. Whether you’re the guy who makes the donuts around the block or the guy in the van who fixes my bike when it breaks down, social media and word of mouth are probably huge parts of your small business. […]