Blog Authors

Michael Brenner

Michael Brenner is CEO of Marketing Insider Group, co-author of the best-selling book The Content Formula, and one of the leading voices in Marketing today. Follow Michael on Twitter @BrennerMichael and connect with him on LinkedIn.

Articles by Michael:

How Much Marketing Automation Is Too Much?

In November 2016, without too much fanfare, Twitter launched a marketing automation tool which could be something of a game changer for social media support. The tool that Twitter launched was a bot designed to answer low-level customer service questions and filter clients towards the right department for support. It doesn’t sound like much, but […]

Making the First Move: The Role of Marketing Automation in a Proactive Business

No one wants to be a reactive person, closing the proverbial gate after the proverbial horse has bolted. Instead, we want to be ahead of the curve, performing actions informed by instinct and keenly-honed knowledge, predicting problems and implementing solutions before they can even affect us. Unfortunately, this is so often not the case. Businesses […]

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