Articles by Michael:
Marketing Automation and the New Omnichannel Journey
Staying one step ahead of the customer has gotten a whole lot harder recently. Whereas a customer journey once represented a swift trip from A to B and then perhaps to C, it now resembles something of an alphabet soup, with customers taking many a meandering route towards a purchase. Here are three examples of […]
4 Ways to Boost Content Marketing with Automation
Great content requires talent and skill to pull off; it requires a human touch, with a dash of artistry and a hefty serving of creative know-how. To put it simply, content is not something you can automate. However, that is not to say that our content strategies can’t benefit from a little automation. In fact, […]
Making Life Easier with Marketing Automation
Business is fraught with traps, pits and trip hazards, all of which are seemingly designed to bring you down while you are in full flow. So how can we avoid these? Marketing automation provides the key to help us navigate these treacherous waters with relative ease. Read on for five examples of marketing automation in […]
Why Marketing Automation Is Worth the Cost?
Perhaps you’re a grassroots marketer; you’ve been in the industry for quite some time, you understand the lay of the land, and you have a wealth of resources to draw upon as you connect as many people as possible with your products. What’s more, you get results. Your methods work and – while they’re somewhat […]
Marketing Automation And Omni-channel: How To Be Everywhere
For a while, multichannel was the thing, engaging with customers across a wide range of different channels and building a strong presence on each available platform. Then, there was a shift. The days of multi-channel were ushered off into the wings as quickly as they had come. There was a new kid on the block. […]
Marketing Automation and Personalization – How To Strike the Right Balance
What do you think of when you hear the word marketing ‘automation’? For many of us, the word conjures images of cold industrial practices, long rows of robot machinery on the production line, spam emails with generic, impersonal greetings.
How To Secure More Profit And Happy Customers With Marketing Automation
Profits are like water. We need them to survive in business. We interact with customers, we sell products, we build a whole lifetime value with our consumers. And then those profits come “pouring in” like water. Image via Pixaby However, without proper supervision, those profits can drain away just as quickly. If our […]
Tap Into Your Business Intelligence Resources with Marketing Automation
Anyone who has spent any amount of time in business will have learned one golden rule: nothing worth having comes for free. It’s no secret that we need to spend money to make money. That we need to speculate to accumulate. This is such common knowledge that there’s a wealth of cliché phrases designed to […]
5 Ways Marketing Automation Builds True Customer Loyalty
It seems that somewhere along the way, customer loyalty became a forgotten objective of the marketing strategy. We focus on getting customers, and lots of them, through various methods, and often at any cost.
Customer Retention – The Lost Art (And Science) Of Marketing
In the past, understanding which marketing programs delivered the best results proved challenging. Today this is no longer the case. Marketing departments are swimming in data. But the key to demonstrating ROI from Marketing lies in utilizing the latest tools such as marketing automation and the all the data available to the modern marketer to […]
TRENDING BY Michael:
- Customer Retention – The Lost Art (And Science) Of Marketing
- 5 Ways Marketing Automation Builds True Customer Loyalty
- How To Secure More Profit And Happy Customers With Marketing Automation
- Marketing Automation and Personalization - How To Strike the Right Balance
- How Marketing Automation Supports Inbound Marketing
- Why Marketing Automation Is Worth the Cost?
- Tap Into Your Business Intelligence Resources with Marketing Automation
- Marketing Automation And Omni-channel: How To Be Everywhere
- 4 Ways to Boost Content Marketing with Automation
- Marketing Automation and the New Omnichannel Journey