Articles by Michael:
Top 8 Mistakes People Make with Marketing Automation
There is no definitive ‘right’ way to achieve success through marketing automation, but there certainly are quite a few wrong ways. I’ve compiled a few of the top marketing automation mistakes people make. Make sure you aren’t making any of them!
The Formula for Content Marketing Automation ROI [webinar recap]
Michael Brenner, CEO of the Marketing Insider Group, author of The Content Formula, and international keynote speaker, was the host of a recent Automation Hub webinar. In this webinar, Brenner discussed several formulas that will help marketing professionals identify and calculate ROI for their content marketing efforts.
How Sales Can Use Marketing Automation to Drive Revenue
Sales teams are understandably a little cautious when it comes to marketing automation. We don’t want to annoy our customers with too much communication – nor do we want risk losing valuable leads by sending out generic interactions with no inherent worth. However, at the same time, we don’t want to let any potential prospects […]
9 Tricks for Automating Your Content Marketing
Marketing automation has driven content to new and exciting places but is your content game as strong as it could be? These nine automation tricks and tips can nudge you that little bit closer to content perfection… take them, implement them, and pass them on.
The Content Imperative for Successful Marketing Automation [Webinar Recap]
In a webinar for the GetResponse Automation Hub, Michael Brenner, keynote speaker, author of The Content Formula, and CEO of Marketing Insider Group, joined us to discuss the content driver for marketing automation.
Customer Segmentation: The Ideal Compromise
We all want to get to know our customers better. If we could wave magic wands and have customers walking directly into bespoke products and services tailored with them specifically in mind, we would. Unfortunately, business – and life – does not work that way.
7 Ways Small Business Can Catch Up Using Marketing Automation
Turning the tables on the big, established operators in your field can seem like an insurmountable task. But it needn’t be. Marketing automation helps us to level the playing fields, giving our small business a fighting chance against the industry titans, and helping us to make up some serious ground. Here’s how…
How Much Marketing Automation Is Too Much?
In November 2016, without too much fanfare, Twitter launched a marketing automation tool which could be something of a game changer for social media support. The tool that Twitter launched was a bot designed to answer low-level customer service questions and filter clients towards the right department for support. It doesn’t sound like much, but […]
Making the First Move: The Role of Marketing Automation in a Proactive Business
No one wants to be a reactive person, closing the proverbial gate after the proverbial horse has bolted. Instead, we want to be ahead of the curve, performing actions informed by instinct and keenly-honed knowledge, predicting problems and implementing solutions before they can even affect us. Unfortunately, this is so often not the case. Businesses […]
10 Top Marketing Automation Influencers You Need to Know
When we want inspiration and guidance in the world of marketing automation, the world wide web is always a good place to start looking. But with so much content and so many ideas doing the rounds, how can we be sure that we are learning from the best? To help to cut through the confusion, […]
6 Unexpected Benefits of Marketing Automation
We know that a marketing automation system is a useful tool in our business arsenal. Lead nurturing, customer support and a range of other marketing tasks are all made much easier by implementing automation. However, these are not the only benefits. Read on for some of the more unexpected benefits of marketing automation.
TRENDING BY Michael:
- How Marketing Automation Supports Inbound Marketing
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- 5 Ways Marketing Automation Builds True Customer Loyalty
- Tap Into Your Business Intelligence Resources with Marketing Automation
- How To Secure More Profit And Happy Customers With Marketing Automation
- Marketing Automation and Personalization - How To Strike the Right Balance
- Marketing Automation And Omni-channel: How To Be Everywhere
- Why Marketing Automation Is Worth the Cost?
- Making Life Easier with Marketing Automation
- 4 Ways to Boost Content Marketing with Automation