Articles by Michael:
Customer Segmentation: The Ideal Compromise
We all want to get to know our customers better. If we could wave magic wands and have customers walking directly into bespoke products and services tailored with them specifically in mind, we would. Unfortunately, business – and life – does not work that way.
7 Ways Small Business Can Catch Up Using Marketing Automation
Turning the tables on the big, established operators in your field can seem like an insurmountable task. But it needn’t be. Marketing automation helps us to level the playing fields, giving our small business a fighting chance against the industry titans, and helping us to make up some serious ground. Here’s how…
How Much Marketing Automation Is Too Much?
In November 2016, without too much fanfare, Twitter launched a marketing automation tool which could be something of a game changer for social media support. The tool that Twitter launched was a bot designed to answer low-level customer service questions and filter clients towards the right department for support. It doesn’t sound like much, but […]
Making the First Move: The Role of Marketing Automation in a Proactive Business
No one wants to be a reactive person, closing the proverbial gate after the proverbial horse has bolted. Instead, we want to be ahead of the curve, performing actions informed by instinct and keenly-honed knowledge, predicting problems and implementing solutions before they can even affect us. Unfortunately, this is so often not the case. Businesses […]
10 Top Marketing Automation Influencers You Need to Know
When we want inspiration and guidance in the world of marketing automation, the world wide web is always a good place to start looking. But with so much content and so many ideas doing the rounds, how can we be sure that we are learning from the best? To help to cut through the confusion, […]
6 Unexpected Benefits of Marketing Automation
We know that a marketing automation system is a useful tool in our business arsenal. Lead nurturing, customer support and a range of other marketing tasks are all made much easier by implementing automation. However, these are not the only benefits. Read on for some of the more unexpected benefits of marketing automation.
5 Ways to Achieve a Human Touch with Marketing Automation
There is something about the phrase “marketing automation” that could be considered alarming. For many of us, the connotations of automation are not positive; instead they represent a cold, clinical, robotic approach to business. But it doesn’t have to be this way. Marketing automation doesn’t have to be cold or inhuman; in fact, it can […]
Marketing Automation and the New Omnichannel Journey
Staying one step ahead of the customer has gotten a whole lot harder recently. Whereas a customer journey once represented a swift trip from A to B and then perhaps to C, it now resembles something of an alphabet soup, with customers taking many a meandering route towards a purchase. Here are three examples of […]
4 Ways to Boost Content Marketing with Automation
Great content requires talent and skill to pull off; it requires a human touch, with a dash of artistry and a hefty serving of creative know-how. To put it simply, content is not something you can automate. However, that is not to say that our content strategies can’t benefit from a little automation. In fact, […]
Making Life Easier with Marketing Automation
Business is fraught with traps, pits and trip hazards, all of which are seemingly designed to bring you down while you are in full flow. So how can we avoid these? Marketing automation provides the key to help us navigate these treacherous waters with relative ease. Read on for five examples of marketing automation in […]
TRENDING BY Michael:
- 10 Top Marketing Automation Influencers You Need to Know
- 7 Ways Small Business Can Catch Up Using Marketing Automation
- 5 Ways to Achieve a Human Touch with Marketing Automation
- Making the First Move: The Role of Marketing Automation in a Proactive Business
- Customer Segmentation: The Ideal Compromise
- How Much Marketing Automation Is Too Much?
- Customer Retention – The Lost Art (And Science) Of Marketing
- 5 Ways Marketing Automation Builds True Customer Loyalty
- How To Secure More Profit And Happy Customers With Marketing Automation
- Marketing Automation and Personalization - How To Strike the Right Balance