Blog Authors

Michal Borowczyk

GetResponse PPC Manager responsible for paid campaigns (AdWords, Bing/Yahoo and others). He’s focused on optimizing our PPC efforts and increasing the ROI.

Articles by Michal:

How to Reach Your Audience With the New Adwords Customer Match

Last week Google announced their new AdWords feature, Customer Match, which provides targeting options that were not available previously. In short, it will enable using email address lists for better and more effective ad targeting. Literally, you will be able to show dedicated ads in Google search, YouTube and Gmail just to those people who already shared their […]

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