The benefits of using marketing automation seem clear. Every year more marketers decide to move away from “spray and pray” campaigns and choose to automate their communication instead. But adopting marketing automation isn’t a walk in the park, as our research found.

“You had me at hello” – said Dorothy to Jerry, after his slightly long but heart-warming speech in the Jerry Maguire movie. Now tell me, which of us marketers doesn’t crave such a reaction to their welcome message?

For students, attending a higher education institution is about many things. Getting to know your own self, meeting interesting people, pursuing new hobbies, acquiring new skills, changing your career or even your entire life.

Working in seasonal industries like travel and hospitality is challenging, to say the least. You’ve either got tons of people making reservations on your site or hardly any, forcing you to constantly review your marketing budget spending. The good news is it doesn’t always have to be like this. What I’m about to show you […]

What’s the current state of email marketing? What are the common trends, opportunities, and challenges marketers like you and I are facing? This report aims to answer these and other questions we’ve all been asking ourselves.

Webinars and live streaming videos have quickly become one of the key tactics top B2B and B2C brands use in their communication strategies. This isn’t a surprise. Webinars are just as effective for generating new leads as they are for building relationships with your existing customers. So how can you make webinars work well for […]

Automated emails have become an essential part of any effective marketing campaign. Thanks to them, you can reach your audience exactly when they need it and when they are most likely to convert. If you’re considering making them a part of your own marketing campaigns, then you’ll want to consider bookmarking this post, and keep […]

Say the word “holidays” to marketers, and immediately happiness and distress will cover their faces – at the same time. It’s no surprise, as the holiday season accounts for an average of almost 20% of the retail industry’s annual sales. So let’s not put off the holiday preparations and just do what’s possible to sell […]

Marketing automation and e-commerce are like peanut butter and jelly. They’re amazing separately, but they’re so much better when put together! Mouth-watering food aside, if you’re looking for a tested way to increase sales in your online store, you’ll surely enjoy this article and the free guide that comes with it.

Marketers have gotten used to hearing all the kinds of things about email. That it’s dead. That social media will take its place. Or that messaging apps like Slack will make it obsolete. But how much truth is there in those statements? Let’s find out.