Blog authors:
Michal Leszczynski
As Content Marketing Manager, Michal is responsible for coordinating content marketing projects. His main mission is to provide valuable and educational content for marketers - those just starting out as well as already rocking in the online world. You can follow Michal on Twitter @mrleszczynski.
Articles by Michal:
How to Use Email Marketing for Ecommerce?
There are many ways to reach online consumers. You’ve got social media, content marketing, display advertising, search engine optimization, affiliate marketing, and more. But in terms of return on investment, there’s one that’s hard to beat. Know what it is? Yep, it’s still the good ol’ email marketing.
Getting Started with Ecommerce Communication [Webinar Recording]
Do you sell your products or services online? Or perhaps you’re thinking of starting your own ecommerce business? Whatever the case, you’ll want to know how to drive repeat sales through your marketing communication. Together with Irek Klimczak, Content Marketing Expert at GetResponse, we met up for an online webinar to discuss the most critical […]
5 Marketing Automation Workflows to Skyrocket Your Ecommerce Conversions
Many marketers forget customer acquisition isn’t the only way to sustainably grow their business. In fact, you might be better off pausing your lead gen campaign and turning to a tool that’s already in your CRM: your list.
20+ Automated Emails You Should Be Sending Today
Automated emails have become an essential part of any effective marketing campaign. Thanks to them, you can reach your audience exactly when they need it and when they are most likely to convert. If you’re considering making them a part of your own marketing campaigns, then you’ll want to consider bookmarking this post, and keep […]
Great Holiday Marketing Campaign Ideas [Webinar Recap]
Did you know that the National Retail Federation (NRF) predicts holiday sales to increase as much as four percent? Do you want a piece of that action? Our recent webinar about holiday email marketing campaign ideas showed you, step by step, how to do that.
Inspiring Holiday Email Campaigns and What Makes Them So Good
Ah, holidays – the time of year all ecommerce businesses are impatiently waiting for. Their long, meticulous preparations will soon repay them with increased website traffic and sales revenue.
Adopting Marketing Automation: Key Challenges and Solutions
The benefits of using marketing automation seem clear. Every year more marketers decide to move away from “spray and pray” campaigns and choose to automate their communication instead. But adopting marketing automation isn’t a walk in the park, as our research found.
How to Onboard New Customers with Welcome Emails
“You had me at hello” – said Dorothy to Jerry, after his slightly long but heart-warming speech in the Jerry Maguire movie. Now tell me, which of us marketers doesn’t crave such a reaction to their welcome message?
How to Attract, Engage, and Retain Students with Marketing Automation
For students, attending a higher education institution is about many things. Getting to know your own self, meeting interesting people, pursuing new hobbies, acquiring new skills, changing your career or even your entire life.
How to Increase Travel Website Bookings, Automatically
Working in seasonal industries like travel and hospitality is challenging, to say the least. You’ve either got tons of people making reservations on your site or hardly any, forcing you to constantly review your marketing budget spending. The good news is it doesn’t always have to be like this. What I’m about to show you […]
Email Marketing and Marketing Automation in 2017 [Free Report]
What’s the current state of email marketing? What are the common trends, opportunities, and challenges marketers like you and I are facing? This report aims to answer these and other questions we’ve all been asking ourselves.