Blog authors:
Michal Leszczynski
As Content Marketing Manager, Michal is responsible for coordinating content marketing projects at GetResponse. His main mission is to provide valuable and educational content for marketers - those just starting out as well as already rocking in the online world. You can follow Michal on Twitter @mrleszczynski.
Articles by Michal:
Email Marketing Metrics: Everything You Need to Know
“If you can’t measure it, you can’t improve it.” – Peter Drucker. It’s the same for your email marketing campaigns. But what many marketers don’t realize is email marketing metrics go beyond open rates, click-through rates (CTRs), and unsubscribe rates. In fact, these won’t help you see how email impacts your business performance.
6 Inspiring Holiday Email Campaigns and What Makes Them So Good
Ah, holidays – the time of year all ecommerce businesses are impatiently waiting for. Their long, meticulous preparations will soon repay them with increased website traffic and sales revenue.
Introducing: Transactional emails [New Enterprise Feature]
Timing and relevance are the two most crucial elements of successful email communication. For businesses that rely on keeping their customers informed – this couldn’t be more true.
2018 Holiday Email Marketing Campaigns Guide (20+ Examples)
The holiday season is just around the corner. So it’s time to get your seasonal email marketing campaigns all wrapped up.
30+ Automated Emails You Should Be Sending Today
Automated emails have become an essential part of any effective marketing campaign. Thanks to them, you can reach your audience exactly when they need it and when they are most likely to convert. If you’re considering making them a part of your own marketing campaigns, then you’ll want to consider bookmarking this post, and keep […]
Complete Guide to Marketing Automation for Ecommerce [New Ebook]
Want to sell more products and get new customers without expanding your team or stretching your marketing budget? Then consider investing in marketing automation and mix it with your ecommerce email marketing.
Top Questions about GDPR in Email Marketing
GDPR became applicable on May 25th, 2018. Not a single day has gone by without hearing or reading about how it changes the way we do business and how much marketers will lose in the long run. And what we hear is only partly true.
New Report: Email Marketing and Marketing Automation Excellence 2018
Earlier this year, we asked our fellow marketers about their email and marketing automation programs. We wanted to learn more about their perspectives on: their most successful tactics, the challenges along the way, and the metrics they’re tracking to evaluate the effectiveness of their marketing campaigns. That’s why we teamed up with Smart Insights and […]
Small Business Marketing: How to Use Email to Build Relationships and Sell More
How many times did you pass on a project because you knew you didn’t have enough people or resources to make it work?
How to Use Email Marketing for Ecommerce?
There are many ways to reach online consumers. You’ve got social media, content marketing, display advertising, search engine optimization, affiliate marketing, and more. But in terms of return on investment, there’s one that’s hard to beat. Know what it is? Yep, it’s still the good ol’ email marketing.
Getting Started with Ecommerce Communication [Webinar Recording]
Do you sell your products or services online? Or perhaps you’re thinking of starting your own ecommerce business? Whatever the case, you’ll want to know how to drive repeat sales through your marketing communication. Together with Irek Klimczak, Content Marketing Expert at GetResponse, we met up for an online webinar to discuss the most critical […]