Articles by Michal:
5 Marketing Automation Workflows to Skyrocket Your Ecommerce Conversions
Many marketers forget customer acquisition isn’t the only way to sustainably grow their business. In fact, you might be better off pausing your lead gen campaign and turning to a tool that’s already in your CRM: your list.
Great Holiday Marketing Campaign Ideas [Webinar Recap]
Did you know that the National Retail Federation (NRF) predicts holiday sales to increase as much as four percent? Do you want a piece of that action? Our recent webinar about holiday marketing campaign ideas showed you, step by step, how to do that.
Adopting Marketing Automation: Key Challenges and Solutions
The benefits of using marketing automation seem clear. Every year more marketers decide to move away from “spray and pray” campaigns and choose to automate their communication instead. But adopting marketing automation isn’t a walk in the park, as our research found.
How to Onboard New Customers with Welcome Emails
“You had me at hello” – said Dorothy to Jerry, after his slightly long but heart-warming speech in the Jerry Maguire movie. Now tell me, which of us marketers doesn’t crave such a reaction to their welcome message?
How to Attract, Engage, and Retain Students with Marketing Automation
For students, attending a higher education institution is about many things. Getting to know your own self, meeting interesting people, pursuing new hobbies, acquiring new skills, changing your career or even your entire life.
How to Increase Travel Website Bookings, Automatically
Working in seasonal industries like travel and hospitality is challenging, to say the least. You’ve either got tons of people making reservations on your site or hardly any, forcing you to constantly review your marketing budget spending. The good news is it doesn’t always have to be like this. What I’m about to show you […]
Email Marketing and Marketing Automation in 2017 [Free Report]
What’s the current state of email marketing? What are the common trends, opportunities, and challenges marketers like you and I are facing? This report aims to answer these and other questions we’ve all been asking ourselves.
How to Promote Your Webinar the Right Way
Webinars and live streaming videos have quickly become one of the key tactics top B2B and B2C brands use in their communication strategies. This isn’t a surprise. Webinars are just as effective for generating new leads as they are for building relationships with your existing customers. So how can you make webinars work well for […]
What Marketers Say – Marketing Trends and Predictions for 2017
2016 is slowly coming to an end – it’s been yet another exciting year, full of revelations, especially in the world of marketing and technology. With the new year being just a few steps away, we’ve decided to ask marketers about their predictions related to upcoming 2017 marketing trends. Keep reading if you want to […]
How To Sell More Online In The Upcoming Holiday Season
Say the word “holidays” to marketers, and immediately happiness and distress will cover their faces – at the same time. It’s no surprise, as the holiday season accounts for an average of almost 20% of the retail industry’s annual sales. So let’s not put off the holiday preparations and just do what’s possible to sell […]
Essential Guide To Marketing Automation For Ecommerce [Free Ebook]
Marketing automation and ecommerce are like peanut butter and jelly. They’re amazing separately, but they’re so much better when put together! Mouth-watering food aside, if you’re looking for a tested way to increase sales in your online store, you’ll surely enjoy this article and the free guide that comes with it.
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