Articles by Michal:
New Report: Email Marketing and Marketing Automation Excellence 2018
Earlier this year, we asked our fellow marketers about their email and marketing automation programs. We wanted to learn more about their perspectives on: their most successful tactics, the challenges along the way, and the metrics they’re tracking to evaluate the effectiveness of their marketing campaigns. That’s why we teamed up with Smart Insights and […]
Small Business Marketing: How to Use Email to Build Relationships and Sell More
How many times did you pass on a project because you knew you didn’t have enough people or resources to make it work?
Getting Started with Ecommerce Communication [Webinar Recording]
Do you sell your products or services online? Or perhaps you’re thinking of starting your own ecommerce business? Whatever the case, you’ll want to know how to drive repeat sales through your marketing communication. Together with Irek Klimczak, Content Marketing Expert at GetResponse, we met up for an online webinar to discuss the most critical […]
5 Marketing Automation Workflows to Skyrocket Your Ecommerce Conversions
Many marketers forget customer acquisition isn’t the only way to sustainably grow their business. In fact, you might be better off pausing your lead gen campaign and turning to a tool that’s already in your CRM: your list.
Great Holiday Marketing Campaign Ideas [Webinar Recap]
Did you know that the National Retail Federation (NRF) predicts holiday sales to increase as much as four percent? Do you want a piece of that action? Our recent webinar about holiday marketing campaign ideas showed you, step by step, how to do that.
Adopting Marketing Automation: Key Challenges and Solutions
The benefits of using marketing automation seem clear. Every year more marketers decide to move away from “spray and pray” campaigns and choose to automate their communication instead. But adopting marketing automation isn’t a walk in the park, as our research found.
How to Onboard New Customers with Welcome Emails
“You had me at hello” – said Dorothy to Jerry, after his slightly long but heart-warming speech in the Jerry Maguire movie. Now tell me, which of us marketers doesn’t crave such a reaction to their welcome message?
How to Attract, Engage, and Retain Students with Marketing Automation
For students, attending a higher education institution is about many things. Getting to know your own self, meeting interesting people, pursuing new hobbies, acquiring new skills, changing your career or even your entire life.
How to Increase Travel Website Bookings, Automatically
Working in seasonal industries like travel and hospitality is challenging, to say the least. You’ve either got tons of people making reservations on your site or hardly any, forcing you to constantly review your marketing budget spending. The good news is it doesn’t always have to be like this. What I’m about to show you […]
Email Marketing and Marketing Automation in 2017 [Free Report]
What’s the current state of email marketing? What are the common trends, opportunities, and challenges marketers like you and I are facing? This report aims to answer these and other questions we’ve all been asking ourselves.
How to Promote Your Webinar the Right Way
Webinars and live streaming videos have quickly become one of the key tactics top B2B and B2C brands use in their communication strategies. This isn’t a surprise. Webinars are just as effective for generating new leads as they are for building relationships with your existing customers. So how can you make webinars work well for […]
TRENDING BY Michal:
- Email Marketing Metrics: Everything You Need to Know
- 6 Inspiring Holiday Email Campaigns and What Makes Them So Good
- 2018 Holiday Email Marketing Campaigns Guide (20+ Examples)
- Introducing: Transactional emails [New Enterprise Feature]
- How To Sell More Online In The Upcoming Holiday Season
- 30+ Automated Emails You Should Be Sending Today
- New User Manual: A/B Testing with GetResponse [Free PDF!]
- Top 15 Online Directories Your Business Needs to Be Listed On
- Essential Guide to Avoiding Dreaded “Spam Traps”
- Five Easy Steps to Inspired Email Marketing