Articles by Michal:
Forgot About Cyber Monday? No Worries!
So you forgot about Cyber Monday. You didn’t prepare any holiday marketing campaigns and your boss is likely going to get mad. “Everyone else is ready, why aren’t we? What have you been doing this whole time?” – You don’t need this right now. Here’s what you can do to get away with some last-minute […]
How to Achieve Email Marketing Excellence [Deck + Recording]
Following the report, we’ve recently published in collaboration with Dr Dave Chaffey and Smart Insights, we’ve organized an online webinar to discuss the aims and outcomes of our study.
How Good Really Are Your Email Campaigns? [Benchmark Report + Webinar]
Each year, email marketing software and tools are getting more sophisticated to ensure that they meet the standards of modern consumers. Personalization, segmentation, automation, deliverability – these, and other similar terms, have been discussed by marketers time and time again.
How To Convert Subscribers With Sign-up Forms [Infographic]
Highly engaged subscribers are the core of all successful email marketing campaigns. Although building an email list may not always be an easy task, there are just so many methods and techniques, that every marketer should find something that fits his or her strategy and objectives.
How Email Marketing and SEO Go Hand in Hand #FreebieMonday
Over the years email marketing and organic search have always been amongst the most popular channels used by marketers to build their business online. In the latest Email Marketing Census from Econsultancy, they have also been named as the highest ROI generating solutions. While mentioned together, SEO and email have typically been compared against each […]
How To Personalize Your Emails with Dynamic Content #FreebieMonday
The secret to email campaigns that drive high engagement? Not really a secret. It’s email personalization.
Stop Wasting Your Resources And Start Delivering Valuable Content + [Free Ebook]
Content Marketing Institute found that up to 55% of B2B companies plan to increase their content marketing budget in 2015. Despite growing popularity and general understanding of this concept, the biggest challenges faced by marketers are still related to consistent production of engaging content. Shockingly, the biggest source of knowledge, valuable content, and understanding of […]
Content Marketing Monday: 21 Tools to Get You Started!
The advantages of content marketing approach are almost endless, but there’s also a dark side. It takes quite a bit of time. Not everyone is ready for such a commitment, and your CMO might be one of those people. Luckily, there are many tools that can make a content marketer’s life easier. We’ve listed 21 […]
Content Marketing Monday: Using CM for B2B and B2C
Last week, you learned about Moments of Inspiration (MOI) and how these — with a bit of *magic* — can easily lead to a great return on investment (ROI). I’m sure you can’t wait to apply this knowledge to your marketing campaigns in upcoming 2015. So why don’t we continue where we’ve left off and […]
Facebook News Feed changes – So long Click-baiting?
The Facebook team has just announced an important change to their News Feed algorithm that aims to help people find posts and links that are actually interesting and relevant. Say goodbye to click-baiting from spammy websites and check out this new solution. If you’re a marketer, you might want to know this.
Google My Business – Getting found online with ease!
Recently we’ve talked about list of directories that you should look into if you want to improve you online presence and brand awareness. Just this month, Google announced another great solution that will help you get your business out there. In just a matter of minutes you can reach your new and existing clients right […]
TRENDING BY Michal:
- Email Marketing Metrics: Everything You Need to Know
- 6 Inspiring Holiday Email Campaigns and What Makes Them So Good
- 2018 Holiday Email Marketing Campaigns Guide (20+ Examples)
- Introducing: Transactional emails [New Enterprise Feature]
- How To Sell More Online In The Upcoming Holiday Season
- 30+ Automated Emails You Should Be Sending Today
- New User Manual: A/B Testing with GetResponse [Free PDF!]
- Top 15 Online Directories Your Business Needs to Be Listed On
- Essential Guide to Avoiding Dreaded “Spam Traps”
- Adventures in Email Testing & Optimization [Free PDF]