Blog Authors

Nick Rojas

Nick Rojas is a business consultant and journalist who lives in Chicago and his hometown Los Angeles with his wife. His work often discusses social media, marketing, and branding in regards to small and medium enterprises (SMEs).

Articles by Nick:

Social Customer Service Trends to Watch

Social media is one of the biggest channels available to marketers these days, whether they represent a large company or a grassroots startup. However, marketers hoping to use social media for effective brand development need to keep a close eye on the platforms they use. This is because technology is changing the way social media […]

How User Engagement Affects SEO in a Post-Penguin 4.0 World

Google’s Penguin algorithm first hit the SEO scene in 2012. Penguin was revolutionary in that it marked the shift towards valuing content for readers, and not for search engines. The algorithm caused low-quality inbound links to start negatively impacting a website’s SEO ranking. Google continued to build on the algorithm by using incremental refreshes to […]

Millennial Consumer Trends

“Millennials,” generally defined as individuals born sometime between the early 1980s and 2000, are a different sort of consumer than their Generation X predecessors.  For this reason, millennials require research in order for businesses to understand how best to target this generation.

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