Articles by Nick:
Mobile Optimization: Changes You Need to Make on Your Site in 2018
Mobile continues to dominate how people search online. The much-rumored Google mobile-first index has been predicted to take effect this year. This makes mobile optimization for your business an absolute must.
How to Determine the Perfect Marketing Budget
You might have a fantastic product/service people will love. You might even have the ability to disrupt your industry. But the truth is: without marketing no one will know you exist. Consumers today are inundated by images everywhere they turn – from billboards to Facebook advertisements. You have to find a way to stand out.
How to Successfully Create a Mobile App Retargeting Strategy
You might think that the goal of creating an app is to get people to download it. But that’s only one part of successful app development. If you want your app to stay popular and profitable, then you’ll have to make sure people keep using it.
Social Customer Service Trends to Watch
Social media is one of the biggest channels available to marketers these days, whether they represent a large company or a grassroots startup. However, marketers hoping to use social media for effective brand development need to keep a close eye on the platforms they use. This is because technology is changing the way social media […]
Why All Online Marketers Should Master the Art of Negotiation
The art of negotiation has never been as important for online marketers than now. The digital era is in full swing and online marketers are the creative foundation to what people browse and purchase online. A Pew Research Center 2015 report found that 73 percent of Americans browse the web daily. And 21 percent of […]
How User Engagement Affects SEO in a Post-Penguin 4.0 World
Google’s Penguin algorithm first hit the SEO scene in 2012. Penguin was revolutionary in that it marked the shift towards valuing content for readers, and not for search engines. The algorithm caused low-quality inbound links to start negatively impacting a website’s SEO ranking. Google continued to build on the algorithm by using incremental refreshes to […]
Direct Impact Of Redirections On Domain Authority And Web Traffic
Few people take the time to research and understand how URL redirections work, until it’s too late and they’ve suffered loss of traffic to their website. Understanding redirects is key when working with website development or promotion; as it can make or break your website’s success. Take some time to read and learn about URL […]
Millennial Consumer Trends
“Millennials,” generally defined as individuals born sometime between the early 1980s and 2000, are a different sort of consumer than their Generation X predecessors. For this reason, millennials require research in order for businesses to understand how best to target this generation.
TRENDING BY Nick:
- Mobile Optimization: Changes You Need to Make on Your Site in 2018
- How to Determine the Perfect Marketing Budget
- Social Customer Service Trends to Watch
- How to Successfully Create a Mobile App Retargeting Strategy
- How User Engagement Affects SEO in a Post-Penguin 4.0 World
- Why All Online Marketers Should Master the Art of Negotiation
- Millennial Consumer Trends
- Direct Impact Of Redirections On Domain Authority And Web Traffic