Articles by Pam:
How To Split-Test Your Landing Pages For Better Results
Testing can make the difference between success and failure for your business. Does that sound too extreme? It’s not. Here’s why: What would happen if you doubled the conversion rate at some of the key points in your sales funnel? Dramatic improvements to your profits, right? It might mean you could finally escape your cubicle, or […]
Identify And Outsource What’s Holding You Back
An old friend of mine recently told me “you’re going to die with your inbox full, you know.” I started to vehemently deny it, then I remembered a quote from the Buddhist nun Pema Chödrön, who opens one of her books with “You are never going to get it all together.”
15 Email Marketing Experts You Should Know
There’s so much to learn in online marketing. It has a lot of moving parts, with each part being complex enough to fill a life of study. Like design or copywriting. Getting traffic, converting traffic. Business models. Plus a dozen other skills. Fortunately, you don’t have to be a world-class expert to do well online. […]
Will Facebook Messenger Kill Email?
I wish I had a dime for every time I’ve heard “email marketing is dead”. Despite all the dire predictions, email still comes in at the top or near the top of the most effective marketing channels in study after study. Then there’s Facebook. The platform that’s all but eating the internet. And then there’s […]
7 Apps And 6 Solutions To Help You Tune Out Distractions
Have you ever had a day that you felt like, the entire world was conspiring to prevent you from getting any work done? Sure you have. Almost everyone has. It’s the nature of modern work; and of modern life. But just because there’s a cloud of distractions buzzing around your head, that doesn’t mean you […]
How To Get More Conversions From Your Opt-in Forms
Want more email subscribers? One of the best ways to get them is to optimize your opt-in form. Forms might not be as cool as retargeting or Snapchat, but they play a big part in how fast you can grow your list. And the faster you can grow your list, the faster you can grow your […]
Meeting Management 101: How To Stop The Time Suck
I have yet to meet anyone who wants to spend more time in meetings. They are pretty much universally disliked. We all want to spend less time in meetings, and we’d all like the meetings we can’t get out of to be far more productive. But how often does that happen? How often do companies, departments […]
5 Things Every Email Marketer Needs To Know About Forms
Poor forms. They’re just about the least-sexy thing about marketing, including email marketing. Many of us think of them last, long after we’ve fussed over a landing page for hours. This is not a smart approach. While forms might seem boring compared to other parts of your landing pages or your site, they play a critical […]
How To Create An About Us Page That Makes People Care
What’s the purpose of an “About Us” page? Is it about you, or your visitors? Is it filler copy pushed out just before you launched your site, or a carefully planned story that brings people in and makes them want to help your cause?
How To Know When It’s Time To Hire An Assistant
Even productivity ninjas have limits. At some point, no amount of goal setting, productivity app mastery or personal management can help you get more done. At some point, it’s time to hire outside help.
How to Get Your Twitter Share Counts Back
On November 25th, 2015, Twitter removed its share counts. Millions of site owners that had been able to show their content was liked enough to get shared were suddenly out of luck.
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