Blog Authors

Paul Skah

The author of three best-selling books, a brand strategist who worked with companies such as SONY, Skanska, Orange or HBO. Public speaker, known for his signature combination of high energy, humor, and insight. Visit his website: paulskah.com.

Articles by Paul:

Why is a Storytelling Meta-Template Powerful?

The storytelling meta-template is a tool that will allow you to get much better at PR and content marketing. So, you want to sell a washing powder. You can write a standard copy: the highest washing quality, the best price, a back to school promo, buy now! But wait! In advertising everything has to be […]

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