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Articles by Piotr:

Google Attribution. Find out Where Your Conversions Really Come From

Despite the growing awareness of marketers when it comes to analytics and data analysis, it’s sometimes still difficult to answer the question: “Does this channel really work?”. The most popular way to measure conversions was (and still is!) the last-click attribution model, which assigns conversions to the last trackable source. Unfortunately, this model doesn’t reflect […]

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