Blog Authors

Rachel McPhereson

Rachel is currently working as the vice president of communications at Active Collab. After finishing her master’s degree in Communications she pursued a career in the digital industry, most notably in marketing and public relations.

Articles by Rachel:

Best Practices For Organizing Your Digital Marketing Campaigns

You’ve assembled a capable team, planned your campaign to the smallest detail, chosen the most effective platforms, and established an editorial calendar. Therefore, the social media campaign you are about to launch might as well be on its way. However, life in the marketing department can be hectic, stressful, and sometimes even chaotic, so keeping […]

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