Articles by Robert:
SIT (Segment, Inquire & Teach) To Keep Your Audiences Happy
There is a wonderful quote from Amazon CEO Jeff Bezos that says “we see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little better.”
Audience, Automation, and Actions: the Key Ingredients for Account Based Marketing
One of the questions that I get asked most often at a content marketing seminar or workshop is “how specific should I get with my content?” If I get this question, I know that the person asking the question is either trying to build a business case for getting more specific with their existing content […]
Selecting A Marketing Automation Solution – An Interview With Cathy McKnight
Selecting today’s marketing technology solutions is no easy task. From content management, to email, marketing automation, social media, and analytics, sometimes it feels like we need a university master’s degree in software selection.
The Top 5 Ways to Trigger Better Emails for Content Marketing
One of the things that I get asked about the most in my role as Chief Strategy Advisor at the Content Marketing Institute is how to optimize the acquisition of audiences. Email is still the most reliable way to measure the effectiveness of content marketing from the aspect of the audiences we are building. The […]
Winning Content Marketing: Commitment & Investment in Audience 2017
Content marketing. Marketing automation. Email marketing. Does your company manage these as separate channels? Many do. But they all have one central concept in common: your audience’s needs.
Can Content Marketing Be Automated?
Wow is there a lot of talk about automation these days. Whether it’s marketing automation, or programmatic advertising, or artificial intelligence bots that automagically write our content – more than ever it seems marketers are looking for algorithms that can help them scale and optimize their efforts.
TRENDING BY Robert:
- The Top 5 Ways to Trigger Better Emails for Content Marketing
- SIT (Segment, Inquire & Teach) To Keep Your Audiences Happy
- Audience, Automation, and Actions: the Key Ingredients for Account Based Marketing
- Can Content Marketing Be Automated?
- Winning Content Marketing: Commitment & Investment in Audience 2017
- Selecting A Marketing Automation Solution – An Interview With Cathy McKnight