Blog Authors

Robert Rose

Robert is the Chief Strategist for the Content Advisory Group with the Content Marketing Institute, and a Senior Contributing Consultant for Digital Clarity Group, Robert helps develop content and customer experience strategies for large enterprises such as Oracle, The Bill And Melinda Gates Foundation, Allstate Insurance, Microsoft, Capital One, AT&T, Petco and UPS – helping them create powerful customer experiences through digital media.

Articles by Robert:

Can Content Marketing Be Automated?

Wow is there a lot of talk about automation these days. Whether it’s marketing automation, or programmatic advertising, or artificial intelligence bots that automagically write our content – more than ever it seems marketers are looking for algorithms that can help them scale and optimize their efforts.

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