Blog Authors

Viveka von Rosen

Viveka von Rosen is an internationally known LinkedIn speaker and author. She is the “LinkedIn Expert” and is author of the best selling “LinkedIn Marketing: An Hour a Day” and “LinkedIn: 101 Ways to Rock!” As a contributing “expert” to LinkedIn’s official blog and their “Sophisticated Marketer’s Guide,” she is often called on to contribute to publications like Forbes, Money, Entrepreneur, Social Media Examiner, etc

Articles by Viveka:

Three Linkedin Strategies that Will Take Your Marketing to the Next Level

LinkedIn is about one thing, and one thing only – creating relationships. Whether the “relationship” you build is a new connection, a “like” on an update, a comment on your post or a long-term business engagement, it all starts with using the LinkedIn platform to initiate some sort of relationship.  Here are three strategies where […]

Driving Leads with LinkedIn: 4 Lead Magnet Strategies to Grow Your Marketing Automation

In my last article, I mentioned the importance of not adding every brand-new connection to your email list (without their permission). However, it is a good practice to send a message with a (valuable) lead magnet to anyone who invited you to connect. Let’s dive a little deeper into this strategy. How to drive your […]

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