Articles by Zachary:
Social, the Ecommerce Multiplier
Email, SEO, PPC and web design are all different tools that are used in ecommerce, and all provide different functions. Social media is another tool for digital marketers – but it’s a very special tool. It does what it does very well. It helps grow audiences, build brand awareness, extends reach and is a cost-effective […]
Match Your Message to Your Market on Social Media
You may have a great message, but is it reaching the right people? Creating a great message is important. Making sure it gets to the right people, in the right way, on the platform where their attention already is, is critical.