Affiliate marketing has become one of the top online business opportunities. It is cost effective, and the income can be mind-blowing. Forrester Research predicts that affiliate marketing spending will top $4.1 billion in 2014. But online marketers sometimes overlook this model. Why? Because it takes effort to get the gist of it, and this creates an opportunity for you. Our infographic will help you become an affiliate marketing superhero.
What is Affiliate Marketing? Affiliate marketing is a method of promoting products or services online. A publisher receives rewards for every customer who takes a specified action. The action could be purchasing or visiting the advertiser’s website.
How does it work?
To become an affiliate-marketing publisher, you first choose an affiliate marketing program. You sign up and select a promotion and payment method. Then you generate a link containing your affiliate commission code. The affiliate service uses the affiliate commission link to track sales and pay commissions.
Brief History of Affiliate Marketing
According to popular myth, Amazon.com launched the first Internet affiliate program in 1996. But affiliate marketing goes back as far as 1989, when William J. Tobin launched his program on the Prodigy Network.
In 1998 affiliate marketing was first introduced in the email marketing industry. GetResponse was the first email service provider (ESP) to use this model — and with the biggest (30%) recurring commissions. Since then, GetResponse affiliate commissions have increased to 33%.
In 2003, Missy Ward and Shawn Collins organized the first Affiliate Summit. It took place in New York and attracted 200 attendees. By 2011, ClickBank, an affiliate network founded in 1998, had attracted over 1,500,000 affiliate marketers. And finally, in 2013, Google Affiliate Network (formerly Doubleclick Performics) announced it would shut down.
The Benefits of Affiliate Marketing
- Cost effective. The advertiser pays only if the customer takes a specific action. The action could involve click-through, revenue or marketing.
- Not a regular job. As an affiliate-marketing publisher, you can create a steady flow of income, even when you’re not at your computer.
- Low risk. As an affiliate-marketing publisher, you don’t have to invest capital to create a product to sell. And the affiliate-marketing advertiser doesn’t pay if it doesn’t work. It’s a win-win for both.
- Popular. 42.9% of affiliate-marketing publishers say they operate 2 to 5 websites to promote affiliate programs. The number of affiliate-marketing publishers is growing.
- Easy-tracking. Affiliate programs provide campaign statistics that measure their effectiveness.
- No need to sell anything. Just create good content and recommend products based on your experience.
But to sum up all the info and to make it appealing to the eye, check out the infographic below!
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