Boo! Halloween Email Templates Are Here! by

In case you’re still planning some last minute Halloween emails, we’ve prepared — as always — some pretty scary newsletter templates for you. This year — for the first time — the email templates are specially designed to be used with new Email Creator!

Where to Find New Templates

To use one of the brand-new Halloween templates, choose new Email Creator then select the Seasonal category.

Choose the one you like best — honestly, I like all three this year, but I’d go for the funny monsters 😉 Then select the color version you prefer and fill it with your scariest content.

Remember, the new editor inside Email Creator makes customizing your email easy. So tinker till it looks just the way you want (but I’d never change the monsters for anything else!).

Campaign Reminders

1. Choose an eye-catching subject line.

Your subject line needs to compete with lots of other Halloween titles inside inboxes. So go for something unusual. Among my favorites this year are: “Karolina, Your Halloween Fashion Horror-Scope” and “Spine-chilling Halloween style – open if you dare… “

Get creative! Maybe add a horrifying symbol, too? ☠☢⚡


2. Prepare a special Halloween offer/discount/bonus.

According to the National Retail Federation the average U.S. consumer will spend $79.82 on decorations, costumes and candy this year, up from $72.31 last year, with total Halloween spending expected to reach $8.0 billion. So join the fun and get your share of the pie.


3. Use a Halloween-style sign-up form.

You’ll find great ones inside GetResponse! A fun design is bound to attract more sign-ups, especially with increased traffic to your e-store or company website on Halloween.


Want more holiday campaign tips? Check out the 7 Tips for BOOOsting Your Halloween Email Marketing Campaign infographic and the Holiday Campaign Calendar for 2016.

What are your favorite Halloween emails? Share them with us!