Online dating diva, Hadley Finch loves using email marketing to help others find a perfect match! She’s dedicated the last 12 years of her life to helping people negotiate the often intimidating world of online dating and has employed email marketing to build strong relationships with her customers as they search for their own perfect relationships. How has Hadley used email to give Cupid a little help?
We swapped the GetResponse customer spotlight for some candlelight and asked Hadley a few questions about how email marketing works for her.
Can you tell us a little about your business and your experience using email marketing?
I am the founder of TribeOfSingles.com dating site where elite singles meet. I personally guide your love quest and help you choose your perfect match with dating and relationship advice that you receive in audios, videos and articles. I use GetResponse follow-up messages to send “Great Love Tips” several times each to our community of positive, successful singles seeking great love.
Tell us about the success you’ve experienced as a result of using GetResponse.
I gained 1000 subscribers the first week I began a joint venture referral partnership with selfgrowth.com who recommended single men and women download my free report at www.IFindLoveFast.com. Now I am using the GetResponse follow-up system to stay in touch with these new subscribers, give them great love advice and inspire them to take a free look around my dating site as my guest. Ideally, they will become a member of TribeOfSingles.com until they find great love.
Why is email so important to your business as a marketing channel?
Sending great information via email is a great way to build a positive relationship with people, who begin to know, like and trust you through each email. This builds a solid foundation for working together to solve their problem or help them reach their desired goals.
What is the biggest mistake people make in email marketing and how can it be avoided?
Studies show that it often takes 13 “touches” (emails) before people pay attention to you or your offer. This is why it’s important to create follow-up series of 13 emails or more to build a relationship with potential clients.
If you could give one email marketing tip to others, what would it be?
Use emails to provide excellent training that transforms lives, not as a barrage of sales pitches.
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