Email marketing can be profitable for any business, no matter what kind of product or service you are selling. It is significantly cheaper than other advertising methods and it enables you to build credibility with your subscribers. As a result, you can generate more sales and profits.
The foundation of email marketing is a targeted, responsive and permission-based email list. If you have a list of subscribers that trust you and consider you to be an expert in the field of your interest, you are on the right track.
Below you will several list building ideas that will help you make the most out of your email marketing.
- Provide useful, relevant and unique content. Your visitors will not give you their email address just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be useful for your subscribers.
- Add a subscription form to every page of your website. Make it elegant and accessible. Locate it at the top-left corner of your site, as that’s where the human eye will initially travel.
- Make the sign up process as easy as possible. You shouldn’t ask for too much information upfront, because you will lose subscribers. Collecting just the name and email address should be enough for most email marketing campaigns.
- Show an example issue to your visitors. This lets your potential subscribers review your newsletter before they sign up and determine if it is something they’d be interested in.
- Create a web-based newsletter repository. By putting an archive of all of your newsletter issues you can make it more appealing for your visitors to subscribe. You will also generate additional traffic from search engines.
- Contact other newsletter publishers. Let them know that you’d be interested to announce their newsletter if they’re up to do the same for you. This way, both of you can build your lists faster.
- Give away useful free stuff. Write an ebook or a PDF report. Hire a programmer to create downloadable or web-based software. Then give it away to your visitors provided that they join your list.
- Request that your subscribers pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find the content you share with them to be useful and informative, they will pass your newsletter on to their friends. This can be a good source of new subscribers.
- Let others reprint your newsletter, as long as its content is unmodified. Many webmasters and newsletter publishers are actively looking for high quality content, and if they reprint your newsletter, you will get new subscribers, traffic and links pointing to your site.
- Include a “Sign Up” button in the newsletter. If you are using plain text instead of HTML, provide a text link to your subscription page. You may feel that this is not required, because the subscriber is already on your list, but remember that your readers will forward your newsletters to others, or reprint it online. You want to make it easy for them to subscribe.
- Add a squeeze page. A squeeze page is typically designed only to build your list. It features a powerful headline and a couple of most important benefits that should make your subscribers salivate to sign up to your list. Once created, use a service such as WordTracker to find hundreds targeted keywords, and advertise on them using pay per click advertising on Google, MSN and Yahoo.
- Include testimonials in your squeeze page. This is crucial. Put 1 or 2 strong testimonials from satisfied subscribers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video social proof) is more “believable”. People like to follow footsteps of other people.
- Blog religiously. Blogging is a great way to communicate with your potential customers, and it creates a nice synergy with your email marketing. Be sure to include your newsletter sign up form on each page of your blog.
- Use co-registration service to build your list. Co-registration is a great way to build your email list. Your newsletter’s ad appears on other website’s and their visitors are able to check your subscription box and become added to your list. A good co-registration service can be found at GetSubscribers.com.
Simon Grabowski is an owner of the web-based GetResponse email marketing software that makes it easy for thousands of marketers and small businesses to send their newsletters and build their email lists. Try GetResponse free of charge at http://www.getresponse.com