Email Marketing Performance by Industry – check out this report


Email marketing is growing more popular among businesses of all types and sizes! That’s why we decided to track email marketing performance across 10 industries to discover what kind of results they’re getting from their GetResponse email newsletters and campaigns. We focused on what we considered to be the most critical result categories: Open, Click-through, Unsubscribe, Bounce, and Complaint Rates, then tracked them in more than 160 million GetResponse messages. Finally, we analyzed and organized all the statistics into one report called “Email Marketing Performance by Industry”. So…wondering how your industry did?

Some of the results may surprise you. For example, you might assume that e-commerce companies should do well in all things Internet, right? Actually, the hands-down winner was Associations which, as you can see below, outperformed everyone!

Ok, now to the final scores. Each industry was ranked against the others, with 100 points being the highest possible score. How big was the winning spread? Associations won with an outstanding 93 points! In second place with 77 points was Travel; and close behind was Art with 72. So, Associations gets an “A” on our study!

If you’re wondering where your industry landed on the scoreboard, click to download the FREE report and read “Email Marketing Performance by Industry” NOW!

To download your FREE report click here

  • This type of data is extremely important for email marketers, but I’m not sure how many people will pay attention.

  • John

    Hi Piotr, email marketing is one of those topics that seems to
    go under the radar these days and although email is most
    widely known; at the same time its also underutilized by
    a lot of online marketers including offline local business,
    so thanks for sharing…

  • Mor

    it really opened my mind ( :

  • Rod S.

    Thank you!
    I am glad to see posts in GetResponse’s Blog of this quality.
    This was an AMAZING report.

    Thank you so much for sharing these information. As a GetResponse customer, I can say it really helps to determine how good we are doing the email marketing by compare our numbers with our industry.

    Keep up the great posts!

    Thank you very much!

  • This type of data is very useful for internet marketers to work on their business plan. They have the solid figure to use in their assumption instead of guessing the number.

  • Piotr Krupa

    We are glad that you find our reports helpful. The GetResponse Team is working hard to deliver more reports so we can publish them on a regular basis.

  • vertical jump

    This is very good to know.

  • pat m

    Most internet marketers have not tapped into the email marketing as of yet. Most get to it sooner or later. Good information.

  • PJM

    I think this information will be really helpful to my internet marketing business. Thanks

  • Juan Webber

    This is actually a pretty informative site, and I don’t say that for just any! I’m definitely going to be a regular reader. I’m looking to get into the Internet marketing industry (mainly SEO stuff), so every little bit helps! I’m definitely a fan of any web relate news and info. Cheers! =)

  • Kimberley Stonehouse

    I like your blog, very informative.