How to Set Up Google Analytics Goals to Track Email Sign-ups


If you want to find out what online marketing strategies are leading to the most mailing list subscribers on your website, then you MUST set up Google Analytics goals. If building your email list is a priority, then Google Analytics can tell you exactly what things are working when it comes to growing your mailing list. In this post, we’re going to show you the easy way to set up Google Analytics goals to track mailing list signups and what data you will receive.


How to set up Goals in Google Analytics

Fortunately, setting up a Google Analytics goal to track mailing list sign-ups is easy. All you need is a page on your website that you direct new subscribers to after they submit an opt-in form on your website. Usually, this is a simple Thank You for Subscribing page, or a page that lets the subscriber know that they need to confirm their email address.

Once you have that URL handy, go to your website’s profile in Google Analytics and click on Admin in the menu bar. Next, choose the Account > Property  and View you want to track sign ups in.


How to set up goals in Google Analytics

How to set up goals in Google Analytics admin panel


Next, you will click the Create a New Goal button and name your goal Mailing List (or similar). Select the Destination type and click Continue.


Setting up newsletter sign-ups tracking goals in Google Analytics

How to create newsletter sign-ups tracking goal in Google Analytics


Next, enter your destination URL. If it is, then just enter /thank-you in the Equals to field.


Selecting the thank you page in Google Analytics sign-ups tracking goal

Choosing your thank you page to track successful email sign ups in Google Analytics


When you click Save you’ll be set up and ready to go! Just give Google Analytics a few days (and a few sign-ups) to start checking your data.


Determining Which Online Marketing Strategies Drive Subscribers

Once you’ve gotten some sign-ups, you should be able to start determining where your visitors are coming from when they subscribe. To see if a particular online marketing strategy is resulting in subscribers, you will look under the Acquisition > All Traffic > Channels section.

For example, to find out which social networks are driving the most subscribers, look under Acquisition >  Social > Conversions. In the Conversion dropdown, make sure that your Mailing List goal is selected – this will separate the data from other goals you may have set up.


Tracking social network goal conversions in Google Analytics

Tracking which social networks drive the biggest number of goal conversions


To see what traffic sources as a whole send visitors who convert into subscribers, look under Acquisition > All Traffic > Referrals. At the top under Explorer, click on Goal Set 1 (or the goal set your Mailing List goal was set up in).


Referral websites in Google Analytics report

Finding out which sites refer most traffic to your website in Google Analytics reports


To see what content leads to the most conversions, look under Conversions > Goals > Reverse Funnel Path. Then select your Mailing List goal under the Goal Option dropdown at the top to separate it from your other goal data.


Reverse referral path in Google Analytics reports

Where did users come from before converting, i.e. signing up to your mailing list?


This will show up to three levels of steps your visitors take before they sign up to your mailing list. If you focus on driving subscribers from your blog, you will get to find out what blog topics lead to the most subscribers. Or, if you have multiple squeeze pages a.k.a. landing pages and giveaways, you will find out which ones gets the most conversions.


Step up Your Game Using Google Analytics UTM Parameters

Now that you know how to track your email sign ups using Google Analytics, why not go one step further? Learn how to measure your campaigns’ performance using Google UTM parameters by reading this article – Optimize Your Email Marketing With Google Analytics.

Do you use Google Analytics goals to track mailing list subscribers? What traffic sources lead to the most sign ups?

(For more details on GetResponse and Google Analytics integration, click here.)

  • Amazing guide to setup Email tracking in GA.

  • Awesome, thanks!

  • Thanks for your guideline !

  • Sara-Ruth Wolkiewicz

    Hello! Because you are using a double opt-in process, all you have to do is make sure all confirmed addresses fall into one campaign. Since those that go into that campaign must go through the double opt-in process, confirmed emails will essentially be well… Confirmed. If you keep it in one campaign you should be able to see the number of confirmed emails.
    If things might still be a bit blurry I highly recommend reaching out to our support team via there you can find an email/phone contact and you can live chat.

  • You post such as awesome information, Thanks for it

  • Michal Leszczynski

    Hey @funnycoridoor:disqus, glad you liked this article! If you’re interested in syncing GA and Email Marketing, you might also like this article, recently written by our very own Conversion Manager – Let us know what you think!

  • nice work by getresponse team. i was looking for some guide on GA for tracking from long time. well explained, easy to understand and implement. Cheers and thanks again for providing such good guide.

  • Michal Leszczynski

    Appreciate the comment Sonu! Good luck with your campaigns :).

  • Excellent post. Thanks for sharing.

  • manan raval

    Hey Charles, Amazing guide to implement signup tracking in GA and it’s significance as well.

  • Michal Leszczynski

    Thank you for your comment @disqus_aPVcHfIMK3:disqus, glad that you’ve found it useful. Using GA goals for your email marketing campaigns tracking is really important, but you can’t forget about the power of UTM parameters either!

  • Hey Michal,

    Great article Man!!! I have little knowledge about Analytics and I want to learn how to set Goals finally I found your blog and It helps me a lot.

    Keep sharing..

  • Michal Leszczynski

    Thanks for the kind words @SandeepBetapage:disqus, glad that you found the information here useful. Btw. what kind of goals are you planning to set up first? What will you be measuring?

  • Saved my day for sure. Once you know how to use Google analytics, you would be able to understand your audience in a better way without any doubt.

    A great post indeed. I will soon connect it with my adwords account.


  • Hi Michal,
    As a newbie i have heard of this but i never try this.But now i would like to try this for my website. Thank you so much for sharing this.

  • Michal Leszczynski

    Glad you liked the article @prinkalmiddha:disqus, please let us know how it goes for you :). Setting up Google Analytics goals can help you track and improve your marketing efforts. This way you’ll know how to allocate your budget and other resources more effectively.

  • hey ,
    I really appreciate your article because i have a lack of knowledge about the Google Analytics and Your article provides me a good knowledge about this. Thanks Michal and please keep posting some more updates about the analytics.

  • this post helped me to learn google anlytics

  • its really great article Michal and i really appreciate your knowledge. Please keep posting more about the google analytic.

  • You have a strong knowledge of online marketing and i really appreciate that you shared your knowledge with us and please keep posting more like this.
    Thank you

  • Michal Leszczynski

    Thanks! Are there any particular topics or reports in Google Analytics that you’d like to read about the most?