We teamed up with Smart Insights to publish the Email Marketing and Marketing Automation Excellence 2018 report last month – our annual global benchmarking research. Its goal is to show the current state of email marketing and marketing automation and help marketers take full advantage of the options they have and optimize their strategy.
Whether you’re setting up a landing page for the first or billionth time, it’s easy to forget something. Even though it’s only one page on your website, there are many moving parts to juggle. Some are more important than others – and if they get lost in the rush, you could lose valuable conversions.
If you’re running a sales campaign, consistency is critical. You may think your campaign looks uniform and complete across channels. After all, you planned it. But most customers will only see a part of your communication. Put yourself in their shoes.
As you already know, we believe in sharing insights to make the life of marketers all around the world just a little bit easier. This time we explored The State of Email Marketing by Industry report and Holistic Email Marketing in partnership with Smart Insights. We used the data and recommendations to identify the key areas […]
Writing is super easy today. Here’s the recipe: keep on mixing a limited set of phrases and don’t forget to season everything with a buzzword or two. Don’t worry that all other writers compose their titles and texts as if they copied it from a shared word list. Keep on flooding the Internet with your “catchy” phrases. Keep ’em […]
Traditionally Spring is the season of starting new projects and coming up with new ideas. Also a time to reflect on your email marketing performance, so you can introduce changes that will allow your business to grow faster than ever before. In order to help you start off, we have prepared a few tips based on […]
In many countries Boxing Day is one of the main shopping events of the year. In this blog your will find basic information about the holiday, short description of major online marketing trends, and some Boxing Day email inspiration. We have also prepared an infographic with 10 tips for a surprise sale email in order […]
It’s not easy to explain why we enjoy scary books and horror movies so much. Some say it’s because they are the products of curiosity and fascination. Others claim that they are a reflection of our societal fears. Either way, the genre has brought into the popular culture a great deal of truly amazing characters. […]
Successful email marketing is not about asking people to sign up and sending them promotional emails till they unsubscribe. It is a great opportunity to build unique relationships between your brand and subscribers. If you want to make the best of your email marketing, change your mindset and think of the subscription process as a […]
Highly engaged subscribers are the core of all successful email marketing campaigns. Although building an email list may not always be an easy task, there are just so many methods and techniques, that every marketer should find something that fits his or her strategy and objectives.
Tomorrow we celebrate a beautiful day – 4th of July. Between the hot dogs, fireworks, celebratory picnics, and family time there is room for us marketers to show off our red, white, and blue in our compelling emails.