Videos are quickly becoming an integral component of any inbound marketing strategy and for good reason. Internet users love video. Unlike other forms of content, videos are capable of sharing your brand’s story, personality, mission, and product with your audience in a more personal emotional way. Because of this, internet users are more able to […]
To all those out there in Malaysia, Singapore, Vietnam, Indonesia, and the Philippines: keep your eyes peeled in March! GetResponse is coming over with the most epic marketing event in the area! We’re bringing the successful series of ResponseCon to Kuala Lumpur.
Despite the growing awareness of marketers when it comes to analytics and data analysis, it’s sometimes still difficult to answer the question: “Does this channel really work?”. The most popular way to measure conversions was (and still is!) the last-click attribution model, which assigns conversions to the last trackable source. Unfortunately, this model doesn’t reflect […]
What is content marketing but a way to educate and help your potential customers without focusing on sales at all, let alone the hard sell. Well, it’s also a bit more than that, as you’ll learn in our content marketing certification course.
WordPress is awesome. As one of more than 75 million users of this ever-popular CMS, I am aware of how it can unleash the real power of your online business. At the same time, WordPress is not for the weak of heart. Unlike website builders like Weebly and Squarespace, WordPress has a learning curve that […]
Imagine your most satisfied customers generating new business for you. That’s what advocacy marketing does – and we’re here to tell you how you can leverage your most enthusiastic customers into selling your products for you.
There isn’t a one-size-fits-all solution when it comes to producing a video for social media. If you want it to have an impact, you’ll have to think about how audiences consume content across different social networks and then tailor your video for each one. In this article, I’ll be discussing some of the things you’ll […]
Heading into 2018, marketers are still scrambling to improve their inbound marketing strategies. But are marketers putting a bit too much faith in an “if you build it, they will come” approach to snagging leads and sales? Here’s some food for thought: 80% of B2B marketers rely on email outreach on a regular basis to […]
For nearly as long as the Internet has been around, email has been an essential communication tool. As the world has grown more interconnected in the digital era, many new channels have emerged through which people can send and receive information. Social media, viral video, PPC, SEO, dynamic advertising — with all these and more […]
Social media has taken the world by storm. Various businesses and brands are taking full advantage of it to reach their target audience via social media. Social media also helps businesses to increase their audience and building a customer base for them.
We’ve been busy bees at GetResponse this fall, putting together new offerings for you: our Marketplace, our new Facebook groups, and, of course, ResponseCon. We’ve also just put the final, finishing touches on the latest big thing we’re working on for you: the GetResponse Digital Marketing Certification Program.