Most of the digital marketing professionals try hard to generate leads via LinkedIn by sending LinkedIn connection request, followed by a typical sales pitch. But still, their efforts goes nowhere and fails to generate leads. In this blog I’ll share and discuss top 5 strategies to use LinkedIn profile and company page to drive more […]
Sales and marketing teams are working more closely than they have ever done before – or at least they should be. A lingering convention, however, often still results in these two key departments working separately – and even, at times, at loggerheads with one another. Indeed, even with the best will in the world, some […]
It wasn’t a long time ago when businesses were skeptical of whether they could use Facebook to increase their business. Even if businesses knew the potential of Facebook to reach across to their customers, they would be reluctant to spend their marketing dollars. How are we going to measure the ROI of social media? Is […]
Have you ever noticed that some marketing campaigns have an elegance and sophistication to them that make them much more effective and powerful than other campaigns? You can probably think of a few examples of these great campaigns – their messaging, design and branding are so well crafted that they generate significantly more sales and revenues […]
What do Zappos, Starbucks, Southwest Airlines, and Virgin all have in common? They have encouraged their staff members to be a part of their respective brand’s marketing strategies. As Ryan Holmes, CEO of Hootsuite, writes in Fast Company:
Have you ever thought if a loyalty program could be a great marketing tool, but felt like it was too complicated? Sure, a loyalty program is a complex marketing tool with a lot of moving parts, such as gamified point systems, various loyalty tiers (i.e. silver, gold and platinum levels), content sharing capabilities and automated communication; […]
Facebook is the biggest social media platform worldwide. With a growing community of 1.65 billion monthly users, the website’s appeal is in its ability to connect people from different parts of the globe. Due to its popularity, getting on this social media avenue is a definite must for any business that wants to get […]
“All I need is a sheet of paper and something to write with,” penned the 19th century German philosopher Friedrich Nietzsche, “and then I can turn the world upside down.” Eugene Schwartz – easily the best copywriter of the 20th century – put it like this: “Five to ten words will make up about 90% of […]
When you first included content marketing into your overall campaign, maybe it was easy to produce creative content on a daily basis. You already had tons of ideas on your mind, so you started covering them one by one. It was fun, until you faced the writer’s block. It happens to everyone.
When a brand newsjacks a trending story well, it truly is a thing of beauty. I make no qualms about citing the famous Oreo tweet that they designed, created and published just 10 minutes into the unexpected blackout during the 2013 Super Bowl.