Email marketing is present in almost every customer-facing organization. It’s handled by a team of experts, outsourced to a marketing agency or controlled by a single guru, depending on the company’s size and complexity. Though it’s not obvious, the organizational structure the company adopted affects its performance.
Just like old-fashioned letters, emails are a channel for conversational, interactive, and personalized communications. Businesses have been using it as a customer relationship building tool for years, with a successful email marketing campaign yielding an ROI of up to $38 for every $1 spent.
Social media is a vital component to any business, especially when it comes to sales. In fact, 72% of salespeople that use social media say that they not only reach their quota but even exceed it 23% more often than those that don’t use social media.
Social media is the place to be if you want to be a smash hit with your customers. Businesses can use social media to interact and engage with their customers, convert prospects into loyal buyers, and boost conversions and sales.
You’ve probably heard countless times that having a blog for your business is a great way to increase web traffic, raise brand awareness, and bring in those leads. But, do you know how to measure the success of your blog? Too many marketing teams focus solely on vanity metrics like social media and page views. […]
Wouldn’t it be great if you could learn how the world’s most successful marketing executives solve some of their biggest challenges? And wouldn’t it be nice if you could talk to them face-to-face to get their insights on what you can do to grow your business?
Outreach is vital for good marketing campaigns and especially helpful in getting backlinks. It’s easy to fall into a trap and undermine all your progress on this endeavor. Here are nine mistakes you make that sabotage your outreach and how to fix them.
When GetResponse launched nearly 20 years ago, we didn’t know where our global growth would take us. So we’re really proud that our new office in Brazil is our sixth global location! And it definitely won’t be the last. 🙂