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How to Segment Email Lists for Better Campaigns

Mar 23, 2017 by

Time and again email has proved to be the most important weapon in the arsenal of a digital marketer. But gone are the days of “email blasts”. Now email marketing is mostly transactional in nature. Its success (or failure) depends entirely on how well you’ve segmented your audience, and which segment gets which email communication.

7 Emotional Triggers to Improve Email Conversions

Mar 22, 2017 by

To increase email conversion rates, make your emails irresistible. Use emotional triggers to drive the readers’ attention. What are emotional triggers? Reminisce for a moment: when was the last time you purchased something after reading a sales email? What were you thinking? Can you even remember? Now, what were you feeling? You remember that, don’t […]

Secrets of Effective Online Communication [Event Recap]

How to communicate effectively online? Is there a universal path to follow when planning communication or is it industry-specific? How do you establish effective digital communication with customers based on their behavior patterns? We tried to find the answers to those questions during our exclusive networking event in Gdansk, Poland, where the GetResponse HQ is […]

How to COPE Your Content for Guaranteed Conversion Rates

Mar 16, 2017 by

Have you thought about increasing your Content Conversion? Along with the content marketing boom, many useful strategies for driving traffic and brand awareness have been born. One of them is called the COPE strategy: “Create Once, Publish Everywhere.” From the main concept, we can tell that it’s something that can potentially influence any business’ productivity […]

7 Copywriting Hacks to Boost Conversions

Mar 13, 2017 by

Quality copywriting speaks for itself. When your copy is good, you can bring the public in and convert them into customers with ease. It’s a step that many marketers miss, but actually focusing on the quality of your writing is incredibly important. Here’s some useful hacks that you should know before you write another post […]