As a marketer making a transition into user experience (UX), I had observed many interesting overlaps between the two disciplines as well as some divisive differences. While marketers and UX designers share a few tools in their toolboxes, clarifying the differences in their approaches can help resolve conflicts and reduce redundancies. After all, marketers and […]
Leveraging the different techniques of digital marketing can bring success to your web business. No matter how big or small your site is, adopting the best marketing practices can lead you towards quality leads and improved sales.
I know what you’re thinking – when will the world of marketing just stand still for a moment and let us all catch up?!?! No such luck, dear readers. No sooner have we all gotten to grips with the fact that we’re going to have to start building live video campaigns into our content marketing strategies, […]
Originating in Japanese mobiles in 1990s and finally Apple joining the craze around 2007. Whether you’d like to admit it or not we have been lured into the world of emoji so much so that it spilled from phones into merchandise, movies (that’s right, coming to a movie theatre near you this summer), and finally, […]
Content is king – an expression that you’ve probably heard a million times before. Surely, quality content is something you can benefit from. However, this doesn’t necessarily mean that the word about your writing is going to be spread around. And we all know the benefits one could reap from a viral post. On top […]
There are many emergencies that happen in our careers, but nothing stings more than a Social Media manager’s vibrating phone on a Saturday night. Even though your job may be 9-5 Monday to Friday, people have access to your product AND your social media accounts 24/7.
You’ve got a great business and new customers are signing up all the time. Boom! You’re in the money and things are looking good for the long run. Not so fast… While of course new customer acquisition is important, keeping your existing customers happy is the key to long-term success.
Reports from GetResponse show that 37 percent of retailers send at least 4 emails to their contacts every month. Now how do you get these recipients to love and anticipate your email even when 66 percent of unsubscribes occur between 5 and 10 pm every day? Read on to find out!
A lot of marketing is solely focused on gaining new customers. It’s easy to see why this is the case because you want to constantly expand your horizons, increasing your brand recognition and growing your audience. Even so, you should never underestimate the impact that repeat customers can have on your sales. It is estimated […]
A marketing campaign does the job of promoting a product using varying media platforms, such as radio, television, print and online programs. Other than advertising, marketing campaigns can also make use of demonstrations and various other techniques. Business functioning in exceedingly competitive marketplaces can pledge recurrent marketing campaigns and offer substantial assets to producing brand […]
There is a new way of doing business that is growing in popularity. Businesses are allowing their customers to do work for them, for free. And customers are more than willing to help. It sounds like a crazy idea, but it’s taking the business world by storm. Businesses that have figured out how to tap […]