For any digital marketer social media plays a very important role in engaging and building relationships with customers and prospects. There’s more to do with social media than just updating your Facebook status, or retweeting the popular tweets. Of course, by keeping your social media accounts active, you can keep your audience engaged and of […]
Blogging is at the core of today’s online businesses, and you too should be producing high quality content which educates your audience and also helps them resolve the issues they might face. It’s necessary for your company to have a blog and publish articles on a regular basis.
Creating your own YouTube channel is easy and believe it or not – it only takes a couple of minutes (yes, this quick!). No matter if you’ve already started using YouTube for content promotion or don’t know where to begin – let me show you step by step how to create a YouTube channel, and share […]
According to eMarketer, within the next year, U.S. mobile ad spend will reach $50.84 billion – about twice as much as the total U.S. desktop ad spend. Meanwhile, mobile ad spending in the U.K. continues to show strong growth and is expected to rise 35 percent this year to £4.58 billion ($7 billion). That’s a […]
Blogging is a billion-dollar business. With every passing year, it brings many opportunities for businesses to promote their brand and make money. However, every successful phenomenon has its share of rumors. Blogging is no exception. Blogging is surrounded with many myths that continue to question the veracity of some of the facets of this business. […]
As you already know, we believe in sharing insights to make the life of marketers all around the world just a little bit easier. This time we explored The State of Email Marketing by Industry report and Holistic Email Marketing in partnership with Smart Insights. We used the data and recommendations to identify the key areas […]
How do people want to learn about your brand? It’s a question that marketers have struggled with for years. But, if you want to spread brand awareness and attract new customers, you can give these six techniques a try.
Confusing your customers is bad for business. If a customer cannot figure out how to get the information that they need, or they become confused as to what step to take next, you’re going to lose them. Even worse, you may never know, because your analytics might not tell you.
All good journalism should tell a story. If we want to capture the hearts and minds of our audiences, then all writers – including business bloggers – need to turn to the narrative techniques perhaps more readily associated with the great poets and novelists, and recount their industry’s latest news and developments in a style […]
Much like the chocolate chips in your cookie or the dressing on your salad, content is the stuff. Good content helps consumers to distinguish your brand from your competitors. Content marketing is one of the most prominent digital strategies that businesses can employ to generate leads and build brand awareness. Social media, blogs, videos and […]