A content calendar is crucial for focusing efforts, maximising resource and being effective. Here’s how to create one for your business or client. Content calendars aren’t new and they’re not complicated. So, why a post dedicated to creating one? Honestly, it’s meant to act as a catalyst. A content calendar is for:
A/B testing is a company’s Pandora box and marketers’ Holy Grail: it helps businesses understand what their customers want, it helps them generate leads, and gain social media hype, convert and, ultimately, stay ahead of the competition. With so many tools available, A/B testing can be and should be done to optimize and upgrade your […]
I wish I had a dime for every time I’ve heard “email marketing is dead”. Despite all the dire predictions, email still comes in at the top or near the top of the most effective marketing channels in study after study. Then there’s Facebook. The platform that’s all but eating the internet. And then there’s […]
Working as a content writer means that you need to be quick on your feet, able to work to tight deadlines and work under your own steam. However, working on your own means it can be difficult to turn in high quality work without any outside input. These 10 tools are designed to help you […]
Who doesn’t want their blog post to go viral? Who doesn’t want more eyeballs on their masterpiece? Considering the time it takes to research, draft, edit, proofread, and publish a blog post, it’s a shame when it only gets a handful of views. Usually the posts that go viral have one thing in common: they […]
Community Management is an important part of digital marketing as a whole. If your business does not have a dedicated Community Manager, the results you will see from your social media activity will be limited. Too often I have seen marketing managers or interns given the duty of using social media on behalf of the […]
Want more email subscribers? One of the best ways to get them is to optimize your opt-in form. Forms might not be as cool as retargeting or Snapchat, but they play a big part in how fast you can grow your list. And the faster you can grow your list, the faster you can grow your […]
It’s a data driven world that we live in. One of the newest buzzwords on the web waves is still ‘Big Data’, and companies large and small are utilising its power to make better, smarter and safer marketing decisions all around the globe.