How long does it take you to create content for your website or social media marketing strategy? If you are doing it properly, probably quite a while, and it doesn’t get as much exposure as you had expected. It’s too bad, but what can you do? Actually, there’s a lot you can do to make […]
You know you’ve created the best content when people share your content, because they want to, not because someone asked them to. If people perceive your content as useful, helpful, relevant, entertaining or attractive, it has the potential to be shared and re-shared until it goes viral. This content is called link bait.
How do Google and YouTube decide whether you video is good enough for the homepage, or whether it comes up in suggested videos? There are a few key metrics involved, but can you guess the most important one? Watch time.
Customer service is what separates a decent business and an amazing company. In a world where corporations outsource their customer support to other countries and don’t make it a priority, customer support is becoming even more of a deciding factor for consumers. People are tired of struggling to get help fixing a problem, so when […]
Life comes at us hard. We all can attest to that. So what I have to share today takes a stand against modern day slavery. Okay, maybe that’s a bit much? But how else am I to explain it? We either spend all our time working for some corporation that “capitalizes” from our time and […]
Even just five years ago, the idea of virtual reality (VR) experiences and gear were within the realm of science fiction. But we are now within the beginning of a new age of technology, with companies producing the first round of VR headsets and already planning how to improve for the future.
Marketing for a healthcare business is a unique challenge. A lot more goes into the decision process when consumers choose a healthcare provider than other purchasing choices. People want to choose a business they can trust, that can provide the services they need, and is within their insurance’s network.
Chances are … you’ve seen the stats: Email has the highest return-on-investment (ROI) of all marketing channels. Email generates 40 times more customers than social media. Email yields a 17% higher purchase value per order than social platforms. Email is used by over 90% of all US consumers on a daily basis. Sadly, what you […]
When you operate a business, you know that it takes a lot of effort to bring in customers, and even more of an effort to keep them. It’s important that you keep a close relationship with your customers. This is going to keep your business fresh in their minds, and as long as they are […]