SEO helps us climb the rankings and get to the top of Google. The thing is, it isn’t one of those things you can get right once and pat yourself on the back before moving on. Where SEO is concerned, if you snooze, you lose. One moment you’re the champion of the world, but if […]
Your product pages are one of the most important parts of your ecommerce website. Done well, they work to attract your audience and convert more customers. Why? Because they give buyers a clear, complete picture of your product – so they can decide if it’s right for them. To do that, you’ll need to combine […]
Segmentation is the foundation of effective marketing. If you want to deliver meaningful information to your customers, you need to know who they are and what they want. In this article, I’d like to share with you a few ideas on how to segment a contact list for an online business.
It seems like common sense, doesn’t it? Of course, photos make your newsletter more appealing to readers. But images do more than just make your email marketing more visually attractive. They also increase click-through rates!
When tracking ecommerce business performance, marketers often focus on the general results of their activities. Traffic growth, sales, and shoppers ready to recommend the store. Segmenting customers and products, sales and the channels they come from, are essential if you want to see where the marketing funnel flaws are and what you should optimize first. […]
What’s the one thing all digital marketers have in common? If you said, “All digital marketers want to figure out ways to improve their click-through rate,” then you have the right answer. After all, whether you’re an ecommerce business, a bricks-and-mortar retailer, or simply a blogger sending out a newsletter, you live and breathe by […]
The surveys don’t lie: most marketers believe live events are critical to their company’s success. Among the biggest challenges? Event registration and building an engaging experience. As difficult as planning your event may be, organizers agree that promoting it and carrying attendees through signups to engagement is a whole other battlefield. But that doesn’t mean […]
There are many ways to reach online consumers. You’ve got social media, content marketing, display advertising, search engine optimization, affiliate marketing, and more. But in terms of return on investment, there’s one that’s hard to beat. Know what it is? Yep, it’s still the good ol’ email marketing.
SEO is an ever-changing landscape. One of the biggest changes in the past 2-3 years has been the rise in importance of local SEO. All of a sudden, Google placed much more emphasis on delivering location-based results to people searching online. This created new opportunities for optimizing our websites to rank well in the “local” […]