Despite its cost effectiveness and superior return on investment (ROI), many of us still struggle to unlock the benefits of email marketing. Wouldn’t it be wonderful to know exactly what the very best email marketers are doing, unearth their secrets… and steal ‘em? That’s exactly what this post contains. Here are 20 of the best […]
Content and social media marketing isn’t just for e-merchants. You might be utilizing the likes of Facebook, Instagram and Pinterest to build awareness of your high street presence, and may very well be marketing your wares across these channels as well. Furthermore, you’ll have also at some point made the wise decision to open up […]
If you have paid any attention to some of the biggest online marketing campaigns you’ll know one thing for sure: Funny sells online. This is because laughter is deeply connected to happiness, and emotions are what truly drive people to share content. If you’re looking to use emotions to drive your online marketing, ‘happy’ is […]
Creating direct mail (DM) is one of the biggest challenges faced by marketers as they need to curate DM campaigns in par with other digital marketing channels. There is more than one way to curate an interesting and irresistible piece of ‘Direct Mail’ content. Below are 5 great ways to make your direct mail content […]
Successful online marketing requires efficiency and consistency. In order to increase output and continually stay in front of customers, many businesses are resorting to marketing automation. However, in order for marketing automation to work, it’s important for businesses to do it the right way – without compromising engagement.
Last year, online consumers spent over $4.45 billion on Thanksgiving and Black Friday alone. That was according to data released by Adobe on November 27th, 2015. If that number isn’t big enough for you, Statista crunched the total amount of desktop-only e-commerce sales for both November and December of 2015 and came away with a […]
Most marketers want to achieve success in all that they do. At the helm of social media, they strive to take the thorough approach. First, they know they must build up a loyal following, and so they engage with their communities, compose interesting tweets, Facebook posts and LinkedIn updates. They get out there with a […]
They say “content marketing is the only marketing left” and “content is king.” And I get it. I really do. “Content” is the latest marketing buzzword that has penetrated every industry out there — E-Commerce is not an exception. With more than 12 million online stores in existence, content marketing has quickly become the way […]
Japanese market is quite different to what Western businesspeople are used to when it comes to marketing and sales. In fact, when you begin analyzing local legislations and cultures, you’ll realize every market is pretty unique in one way or another.
The dust has barely started to settle after last week’s election. The results aside, we decided to see how the two leading presidential candidates used email in their campaigns. How often did they send emails? How did those emails encourage subscribers to vote? And most of all, were their email marketing campaigns as exciting as […]