We’ve been saying that all your marketing channels need to work together to achieve your goals. We say that a lot. Each marketing channel is, after all, part of a tactic in your greater strategy. The trick is to leverage each channel at what it does best. So what are each channel’s strengths?
Your event registration page plays a critical role in converting website visitors. In addition to increasing event ticket sales, your event registration sets expectations for your audience and defines your event brand as a whole.
“If you can’t measure it, you can’t improve it.” – Peter Drucker. It’s the same for your email marketing campaigns. But what many marketers don’t realize is email marketing metrics go beyond open rates, click-through rates (CTRs), and unsubscribe rates. In fact, these won’t help you see how email impacts your business performance.
A week before Halloween, we hosted a webinar with renowned conversion rate optimization (CRO) and digital marketing expert Tim Ash, who revealed the seven deadly sins of landing page design. Here’s a quick recap, with a few tips and a link to watch the webinar replay.
With email marketing, you can do wonders. But, if you’re fairly new to this scene, it’s crucial to grasp the basics, like why is email marketing important, what are the benefits, and how to start. Take your first steps with the help of our beginner’s guide!
Your website traffic is down, and you’re wondering why. It’s quite a puzzle, isn’t it? You’ve thought of all possible reasons, and none of them seem to explain it. You may be able to spot one thing here and another there, but can’t pinpoint the key reasons for such a decline. No worries. Here’s a […]