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Invest in Webinars For Your Inbound Marketing

Videos are quickly becoming an integral component of any inbound marketing strategy and for good reason. Internet users love video. Unlike other forms of content, videos are capable of sharing your brand’s story, personality, mission, and product with your audience in a more personal emotional way. Because of this, internet users are more able to […]

Google Attribution. Find out Where Your Conversions Really Come From

Despite the growing awareness of marketers when it comes to analytics and data analysis, it’s sometimes still difficult to answer the question: “Does this channel really work?”. The most popular way to measure conversions was (and still is!) the last-click attribution model, which assigns conversions to the last trackable source. Unfortunately, this model doesn’t reflect […]

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