Email serves as an oasis of peace and tranquility in an ocean of chaos. As a precision targeted marketing strategy, it’s hard to beat. However, it is not easy to tap into that power. You have to do it right or else you will end up spending time and money on a strategy that will […]
When it comes to viral content, BuzzFeed seems to have it nailed. With posts gaining thousands of shares in just a couple of weeks, it’s no wonder brands look to this website for inspiration. But what if your business objective has nothing to do with cute kittens or popular sitcoms?
Let’s face it… there’s a reason words like “infoxication” and “infobesity” have been invented: none of us can stomach the towering piles of content shoved onto our plates. As a result, social media users in particular have chosen one of two routes: either they’re overly discerning about who they let into their social media timelines […]
They say that two heads are better than one, and, this is generally quite true. Indeed, when it comes to digital marketing, the two respective heads that create the strategies for email and social media campaigns are ideally suited to be mashed together to form one super-strategist that’s greater than the sum of its parts.
Have you ever wondered what would make successful bloggers stand out from the rest? You may be overwhelmed by the colossal of social shares, the numerous features on high level blogs and the profit they make. What does make a difference here? Passion.
Are you on Snapchat? How about Instagram? And I know you’re on Facebook (even if it’s just a quick peek here and there). If you’re integrating these social media platforms into your marketing strategy, you’ve already got a lot on your plate. But even if you’re not, I’ve got some amazing news for you: if […]
A prospective client I spoke to to just the other day was considering abandoning content marketing as a growth-lever. That would be a mistake, I told him. Not only does content marketing work, it’s practically the only traffic strategy guaranteed to work across multiple verticals and price-points, from ecommerce to services, in both B2B and […]
The ability to measure campaign performance accurately is one of the biggest advantages of digital marketing. We know about it at GetResponse, too. That’s why you can see how many emails were opened or how many links were clicked. Unfortunately, in most cases once the link was clicked and your website was opened our job […]
We’ve been saying that all your marketing channels need to work together to achieve your goals. We say that a lot. Each marketing channel is, after all, part of a tactic in your greater strategy. The trick is to leverage each channel at what it does best. So what are each channel’s strengths?
First, the bad news: according to GetResponse’s massive 2016 study The State of Email Marketing by Industry, of all the marketing and business-related emails that get sent 4% get clicked, 22% get opened, and 78% get absolutely nothing. Not a very encouraging number, especially if your business depends on email marketing in any size, shape, […]