Marketers are always looking to get ahead, and that means keeping eyes and ears open for the latest tips and hacks to achieve better marketing results.
Some people learn best when they are listening to a speaker – particularly because it takes less effort and concentration to absorb the information delivered. Reading takes more effort because the eyes need to focus on the letters and words, phrases and sentences, and then the brain must convert this information into something meaningful.
Listening feels more direct and easy, which is why podcasts are so brilliant. They play on almost any device. You can listen to them anywhere – you can be learning while you wash up, ride your bike, go for a walk, a drive in the car, or work out in the gym. The choice is yours. And when the right speaker is waxing lyrical with the right narrative, complex ideas can be rendered accessible over the course of 30 minutes or less. Great stuff.
So, just for today, forget about videos, blogs, infographics and all that jazz. Take a listen to these 10 exemplary podcasts for marketers instead!
1. Looking for inspiration? – Louder Than Words
Marketing is not just about defining and measuring metrics. Part of it is an art that needs a creative mind. If you are looking for some creative inspiration, check out John Bonini’s weekly “Louder Than Words” podcast.
Whether you are a writer, designer, or other kind of creative leader, Bonini’s talks will help you unlock all that creative potential within you. Sit down, grab a latte and listen as he interviews a range of interesting and well-known creative people, gently coaxing them to share the secrets of their success.
2. Catch the latest media trends – HBR IdeaCast
When it comes to business, there aren’t many platforms with the same kind of reputation and credibility as Harvard Business Review (HBR). For those of you who are hungry for the latest business and media trends, take a listen to HBR IdeaCast.
You will learn about a lot more than marketing as host Sarah Green Carmichael puts the most important questions to CEOs, Project Managers, Professors, Startup founders and others who we can all gain valuable insight from.
3. Win the battle for online attention – Content Warfare Podcast
Content marketing is one of the most powerful digital marketing tools of the day. Marketers wanting to sharpen their abilities can learn a lot from renowned experts such as Mark Schaefer and Jay Baer. That’s why Ryan Hanley’s Content Warfare Podcast is so valuable.
As a well-respected content marketing expert himself, Hanley understands how to get the most juice from interviewing the experts. His podcasts are published every other week, and focus on helping marketers find their ideal audience and grab their attention with captivating stories. A great resource for content marketers looking to learn how to reach and retain a loyal audience.
4. Tips on brands, marketing and content marketing – Copyblogger FM
This podcast offers well-rounded help to anybody involved in content marketing by offering helpful marketing recommendations within the wider context of the latest marketing news.
For those who want an even bigger picture, Copyblogger FM is just one channel among many in the Rainmaker.fm network, which covers all aspects of marketing and writing.
5. Excellent insights for startups – Traction
Traction publishes a podcast every two weeks and is presented as “a show about all the creative, clever, unusual, and downright brilliant ways entrepreneurs scrap their way to early results.”
The podcasts feature interviews with founders, startup executives, media members and investors to give crucial insights into starting up from scratch.
6. How to best leverage your social networks – Social Media Marketing Happy Hour
Social Media Marketing Happy Hour is hosted by Dawn Marrs Ortiz and Traci Reuter. It is aimed at network marketers, small business owners and entrepreneurs generally. It promises to take the pain out of generating leads, recruiting, selling products and building lists by making best use of Facebook, Twitter and the other well-known social media marketing sites.
Listeners are treated to a 15-minute podcast 5 days a week and these are rich with the kinds of tips and insights that entrepreneurs are hungry for. The beauty of Social Media Marketing Happy Hour is that while it packs a big punch in delivering useful information, it does so with lashings of personality and humor.
7. More than marketing – On the Media
On the Media has been one of NPR’s fastest growing programs ever since it started in 2001. It is heard on more than 300 public radio stations.
As part of the wider offering of WNYC, On the Media is “your guide to how the media sausage is made”, and shines a light on all aspects of the media.
This podcast definitely doesn’t spoon-feed marketing ideas, but should definitely be considered a useful part of the mix of useful listening for marketers.
8. For the latest marketing news – Marketing Over Coffee
Hosted by John Wall and Christopher Penn, this weekly discussion podcast covers all the latest news from the world of marketing. At just under half an hour per episode, Marketing Over Coffee fits in perfectly with the typical morning commute or sitting comfortably “over coffee.”
9. Improve your conversion rates – Call to Action
As the name suggests, Call to Action is there to help marketers who are looking to increase productivity and conversion rates. It focuses on discussion around user experience and what leads to a sale or other desirable action.
If you want to “convert like crazy while delighting your audience at every stage of their journey”, you can listen to Call to Action every Wednesday. Hear what the most successful marketing directors, managers and thought leaders are saying, as well as thoughts from campaign strategists, copywriters, data analysts and conversion-centered designers about “the art and science” of engagement and conversion.
10. Learn from the best in 30 minutes – Growth Byte
Growth Byte is hosted by Growth Hacker TV and is aimed at advanced growth hackers with tips and tricks to make them even better. Growth Byte wants to “find the best startup growth content online and summarize it for you in 2-3 minute audio ‘bytes’.”
The visual presentation of the podcasts is easy on the eye, making it simple to quickly home in on what you’re looking for. Real gems on offer here for those looking to take their growth hacking to the next level.
Have we missed your favorite?
Those are our top 10 marketing podcasts – but have you got a favorite we’ve missed off the list? Tell us about it in the comments below!