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Anti-spam company gets hit with $11.7 million damages

A popular anti-spam organization, SpamHaus, was ordered by the U.S. District Court for the Northern District of Illinois to pay $11,715,000 in damages to e360insight and its CEO, David Linhardt. e360insight sued SpamHaus earlier this year over illegal blacklisting of their mailings. Additionally, SpamHaus was barred from causing any email sent by e360insight or Linhardt […]

Email Marketing: 15 List Building Tips

Email marketing can be profitable for any business, no matter what kind of product or service you are selling. It is significantly cheaper than other advertising methods and it enables you to build credibility with your subscribers. As a result, you can generate more sales and profits. The foundation of email marketing is a targeted, […]

Email spoofing getting more sophisticated

Phishing attacks are becoming more and more elaborate. Moments ago a curious PayPal scam landed at my PayPal address that we’ve never used for anything else than PayPal transactions. The scam email contained one element only — an image that perfectly reassembled PayPal’s transaction receipt. More specifically, a payment receipt for an “inMotion iM4 Portable […]

Reducing complaints and increasing list responsiveness

Email marketers have a huge impact on whether their messages will be considered spam and may escalate into complaints and accusations. With careful structuring of email marketing campaigns, marketers can significantly lower their unsubscribes, minimize their complaints and increase the responsiveness of their lists. Below are several recommendations that I have found to be instrumental […]

Email Spoofing

Have you ever received a “spoofed” spam/virus/phish email that claimed to be from the party you know and trust?Or, to rephrase the question, how many do you get every day? A technique where an illegitimate sender deliver an email message pretending to be from someone else is called “email spoofing”. Spammers, scammers and criminals have […]

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