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How to Run Instagram Ad Campaigns on a Budget

With over 800 million users, Instagram has solid ecommerce potential. Marketers set foot in Instagram marketing to connect with potential customers and promote their products. Since the recent change in Instagram’s algorithm, it’s getting harder to reach out to customers without paying for Instagram ads. No wonder that according to data from Klear, the number […]

Don’t Get Fooled by These 7 Ecommerce Metrics

When tracking ecommerce business performance, marketers often focus on the general results of their activities. Traffic growth, sales, and shoppers ready to recommend the store. Segmenting customers and products, sales and the channels they come from, are essential if you want to see where the marketing funnel flaws are and what you should optimize first. […]

Event Promotion & Logistics Tips to Maximize Engagement

The surveys don’t lie: most marketers believe live events are critical to their company’s success. Among the biggest challenges? Event registration and building an engaging experience. As difficult as planning your event may be, organizers agree that promoting it and carrying attendees through signups to engagement is a whole other battlefield. But that doesn’t mean […]

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