You might have a fantastic product/service people will love. You might even have the ability to disrupt your industry. But the truth is: without marketing no one will know you exist. Consumers today are inundated by images everywhere they turn – from billboards to Facebook advertisements. You have to find a way to stand out.
The time in which one was born is somewhat influential in the making of their personality. The generation gaps are now more defined by the fast advances in technology. Millennials are usually assumed to have a sense of entitlement. They have the world at their fingertips with smartphones, Wi-Fi, and the doting of their baby […]
The storytelling meta-template is a tool that will allow you to get much better at PR and content marketing. So, you want to sell a washing powder. You can write a standard copy: the highest washing quality, the best price, a back to school promo, buy now! But wait! In advertising everything has to be […]
For subscribers to click through your email, they first need to open your email. I’ll be the first to admit that my inbox currently has over 1,700 unopened emails. Some of those are automated emails from services I signed up for and some of them are emails from well-meaning people who didn’t catch my interest. […]
I stopped in a small, local antique shop the other day when the owner held out a spiral bound notebook and asked if I’d like to write down my name and email address so I could be notified of a coming sale. How many “forms” like this one had I filled out online in the past […]
We’re long past the time when video content was just the future of online marketing; the future is here and it’s bright. Video content is the present and the future of online marketing, no questions asked.
Ever had a craving for a chocolate bar? Silly question, I know. Who doesn’t have cravings for chocolate bars? Bear with me for a second, though. When that craving hits, and you’re standing in front of a vending machine or the counter at a gas station, trying to figure out which chocolate bar you want, […]
People hate being interrupted. Whether they are in the middle of a sentence or in the midst of their favorite TV show, nobody enjoys being interrupted. Yet, it’s become a fairly common practice on some websites to interrupt people while they are browsing. This happens when a site has a pop-up or overlay that covers […]
There’s nothing quite like top-tier marketing conferences, and there’s no shortage of great ones taking place all the time across the USA. Though many of the year’s most memorable events have already concluded, there’s still much more to come — as evidenced by the 10 exciting events featured on this list.
Email, SEO, PPC and web design are all different tools that are used in ecommerce, and all provide different functions. Social media is another tool for digital marketers – but it’s a very special tool. It does what it does very well. It helps grow audiences, build brand awareness, extends reach and is a cost-effective […]
In the quest to be heard, it is important to gain your audience’s attention and make sure that you have something of interest to say. This is certainly a mindset that drives content marketers in the modern age, who are constantly striving to target customers through the creation of engaging blog posts, white papers and infographics.