Once upon a time, someone somewhere told marketers they needed to know rivals inside out if wanted to succeed. Today their sons venerate traditions of predecessors, conducting a competitor analysis to step up their marketing campaigns. In other words, they spy.
Unless you’re an artsy marketer, who spends his free time doing DIY Pinterest projects or catching up on the latest in art, design, or culture, you may not care for Ello. This social media phenomenon became every artist’s mecca once all the curious “normal” people forgot their passwords.
If you’ve been reading our blog, you know we have a very big event coming up in October. Four of them, actually. GetResponse is hitting the road and will be visiting Boston, Denver, San Diego, and Austin, Texas. We are very excited about this!
Growth hacking is all the rage nowadays, and with good reason. With the growing demand to generate sales for your online business, not to mention the cutthroat competition that you are up against, you are forced to use everything in your power to make it happen. However, unless you have unlimited funds to spend on […]
Email marketing can drive remarkable results for your SEO campaigns. Email marketing can be really good for your SEO and thus reflects in an improvement of search traffic to your website. There is no obvious connection between email and SEO because Google isn’t likely to crawl emails to rank your website. Also, having a lot […]
You may have a great message, but is it reaching the right people? Creating a great message is important. Making sure it gets to the right people, in the right way, on the platform where their attention already is, is critical.
It’s well-documented that it’s both easier and cheaper to sell to an existing customer than it is to a new one. Indeed, according to Gartner, “65% of a company’s business comes from existing customers, and it costs five times as much to attract a new customer than to keep an existing one satisfied.”
When a marketing campaign works, celebrating new leads and increasing sales numbers is the natural tendency. Sometimes, vital components of a marketing campaign – like design, email, content, and SEO – get completely overlooked. Each of these core elements requires the skill of an expert marketer. Unfortunately, many of these skills get underrated or misunderstood.
Marketers and writers of the world, let’s chat about something important, yet overlooked: The visuals that accompany our written work. If you’re anything like me, you probably just let out an audible groan. Bonus points if it startled the person next to you.