Hiring anyone for a role at your company is a risk. It can be costly when you hire the wrong person, and you’ll have to start all over again. When you’re seeking a marketing writer, you can lessen that hiring risk. This definitive hiring guide is designed to take you every step of the way. […]
Today’s world is jam packed with ads and brand messages. No matter if we, as consumers, are watching TV, listening to the radio, browsing the web, checking social media, reading a newspaper, or just walking down the street – we’re being bombarded with advertisements from all corners.
If your emails aren’t seeing the conversion power they’re rumored to have, chances are you’re not following this rule for your email copy. When you use this rule, you’ll see immediate results in your emails. Plus, facing the blinking cursor is much easier. Let me show you how.
I usually shop for books on Amazon. And whenever I visit the website, it already has a list of search items “inspired” from my browsing history – a typical example of Amazon’s artificial intelligence (AI) recommendation system in action. But this is a fraction of what the budding technology has to offer the digital marketing sector. […]
It’s definitely not news that Facebook is a key platform for marketing your business online, but with over 2 billion users logging on each day and an endless amount of content vying for users’ attention, it can seem like it’s not worth joining in the race. However, don’t be put off. Success on Facebook requires […]
When it comes to marketing campaigns we all know the ones which stick in our heads. Whether it be for all the right reasons, such as the annual saccharine offerings from John Lewis – or for missing the mark entirely, like Pepsi’s recent misstep.
Traditional advertising is having a hard time, everybody. Some say that it’s dead, and in a sense, they are right. More and more people go out of their way to avoid ads. They download an ad blocker on their web browser, they’ll record shows and watch it later just so they can fast-forward through them, […]
Do you have millions in pocket change you can afford to throw away? If so, feel free to plaster billboards from coast-to-coast with deceptive, false, and misleading information about your product or service. Actually, you might want to have at least a few hundred million to pony up because the penalties and loss in stock […]