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How to Craft an Effective Contact Us Page to Improve Conversion

Our digital properties are our windows to the online sphere. These websites, mobile apps, forums, and communities help us communicate with prospective clients from around the globe. The Contact Us page, being the major point of connection with these visitors and clients, needs the utmost attention. Of all the interaction points and forms present on […]

4 Ways to Use Email Campaigns Outside of Marketing

A 2015 MarketingSherpa study shows that consumers prefer to engage with companies via email rather than other channels like social or phone. If you’re not sending emails to your customers, you’re missing out on a big opportunity (and we should probably have an entirely different conversation), but if you only send promotional emails, you’re underutilizing […]

Marketing Persona vs UX Persona

As a marketer making a transition into user experience (UX), I had observed many interesting overlaps between the two disciplines as well as some divisive differences. While marketers and UX designers share a few tools in their toolboxes, clarifying the differences in their approaches can help resolve conflicts and reduce redundancies. After all, marketers and […]

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