Every new business or old must know how to attract customers in order to become successful. The most essential part of marketing is learning about your customers’ wants and needs, and products and services which meet their requirements.
As an entrepreneur, getting into ecommerce is a significant step towards growing a business and increasing profits. For those who are just starting a business, ecommerce can potentially be the foundation of a profitable company. Whichever you are, know that ecommerce is not simply putting up your products online and hoping for the best.
Marketing techniques may always be evolving – but even with all the wonderful technologies that are ushering in a new phase where content is not only visually breathtaking but interactive to boot, the underlying principles remain the same. These can be summed up in the age-old acronym of AIDA – Attention, Interest, Desire, Action.
Our digital properties are our windows to the online sphere. These websites, mobile apps, forums, and communities help us communicate with prospective clients from around the globe. The Contact Us page, being the major point of connection with these visitors and clients, needs the utmost attention. Of all the interaction points and forms present on […]
Despite popular belief, you don’t have to be a marketing mastermind to send great emails as a small business. Many businesses fumble their email marketing strategies because they try too hard to reinvent the wheel. While you certainly don’t want to play the role of copycat against your competitors, there’s serious power in the tried-and-true […]
Marketers are always looking to get ahead, and that means keeping eyes and ears open for the latest tips and hacks to achieve better marketing results. Some people learn best when they are listening to a speaker – particularly because it takes less effort and concentration to absorb the information delivered. Reading takes more effort […]
Americans, keep your eyes peeled in October, as GetResponse is hitting the road and coming to you! More accurately, ResponseCon2017 is coming to America! Starting on October 17, in Boston, Massachusetts, learn about integrated online marketing for small and medium sized businesses.
You might think that the goal of creating an app is to get people to download it. But that’s only one part of successful app development. If you want your app to stay popular and profitable, then you’ll have to make sure people keep using it.
A 2015 MarketingSherpa study shows that consumers prefer to engage with companies via email rather than other channels like social or phone. If you’re not sending emails to your customers, you’re missing out on a big opportunity (and we should probably have an entirely different conversation), but if you only send promotional emails, you’re underutilizing […]
The Internet of Things (IoT) is the inevitable technology that has already integrated with our lives very quickly. It offers everything you need in a more secure world. This technology has made sure that the world connects even better than before.
As a marketer making a transition into user experience (UX), I had observed many interesting overlaps between the two disciplines as well as some divisive differences. While marketers and UX designers share a few tools in their toolboxes, clarifying the differences in their approaches can help resolve conflicts and reduce redundancies. After all, marketers and […]