Being an entrepreneur is a bit tough, but if you have a proper reading list, it becomes easier. Besides, an entrepreneur who reads is well informed, and can stay at the top of his/her game. Yes, you need to be technically savvy too, and choose software that helps your business grow. But a well-written book […]
In the vast world of online marketing content, video content is king. At this point, nobody can deny that an online marketing campaign with no video is incomplete. This is especially important (and true) for your user experience, in fact, 4X as many consumers would prefer to watch some kind of video content about a […]
With summer already behind us, and the weather already taking a decidedly autumnal turn, thoughts are now turning towards the upcoming holiday seasons. Halloween is next on the list of course, and you may already have some ideas on how to put some malice in your marketing. But while All Hallows Eve has only gained […]
Undeniably, digital marketing has reached a remarkable peak in the contemporary world, eliminating the traditional marketing approaches. But, in the midst of overfilled online materials, it’s trickier to discover the right set of digital marketing techniques. Thus, we conducted in-depth research and read numerous reviews to sum up the most effective and results-oriented techniques of […]
You might have a fantastic product/service people will love. You might even have the ability to disrupt your industry. But the truth is: without marketing no one will know you exist. Consumers today are inundated by images everywhere they turn – from billboards to Facebook advertisements. You have to find a way to stand out.
The time in which one was born is somewhat influential in the making of their personality. The generation gaps are now more defined by the fast advances in technology. Millennials are usually assumed to have a sense of entitlement. They have the world at their fingertips with smartphones, Wi-Fi, and the doting of their baby […]
The storytelling meta-template is a tool that will allow you to get much better at PR and content marketing. So, you want to sell a washing powder. You can write a standard copy: the highest washing quality, the best price, a back to school promo, buy now! But wait! In advertising everything has to be […]
For subscribers to click through your email, they first need to open your email. I’ll be the first to admit that my inbox currently has over 1,700 unopened emails. Some of those are automated emails from services I signed up for and some of them are emails from well-meaning people who didn’t catch my interest. […]
I stopped in a small, local antique shop the other day when the owner held out a spiral bound notebook and asked if I’d like to write down my name and email address so I could be notified of a coming sale. How many “forms” like this one had I filled out online in the past […]
We’re long past the time when video content was just the future of online marketing; the future is here and it’s bright. Video content is the present and the future of online marketing, no questions asked.
Ever had a craving for a chocolate bar? Silly question, I know. Who doesn’t have cravings for chocolate bars? Bear with me for a second, though. When that craving hits, and you’re standing in front of a vending machine or the counter at a gas station, trying to figure out which chocolate bar you want, […]