Thanks to everyone who joined us yesterday for the webinar on follow ups – we had a great time and fascinating discussions. For those who couldn’t be there, here’s the recording from the event.
Follow up emails are a great way to engage your customers. If you want to know more about how to create follow up cycles and how they can help you in your marketing efforts, this webinar recording is a must. If you’re already benefiting from follow ups, but are looking for some useful tips, you’ll also find them here.
Some of the key takeaways from the webinar are:
- Understand who your customers are – it’s essential to the success of your follow ups
- Send a welcome (or a “day 0” follow up) email immediately after sign up to help build the relationship with your customers
- Be regular, but don’t send too often – receiving too much emails is the number one reason why people unsubscribe from email lists
- Segment your list according to the needs and preferences of your subscribers.
Interested? Here you go:
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So, are you using follow up emails in your email marketing strategy?