Email subject lines are important. Why? Because people do judge newsletters by their subjects. And here’s the bombshell: 30% of email recipients decide whether to open an email solely based on its subject line (Convince & Convert). And 69% of email recipients report email as spam based solely on the subject line (Convince & Convert). […]
Marketing automation doesn’t have to be as elusive as it sounds. In fact, you’ve likely been using some form of marketing automation for years! Particularly if you’ve used the action-based autoresponder message functionality in your GetResponse account. Reacting to subscriber behavior and data has long been possible with GetResponse, but thanks to marketing automation, it […]
Not sure how you should start using marketing automation? Start simple! Marketing automation doesn’t have to be a large-scale endeavor. It’s all about sending highly-targeted messages to your subscribers, based on their data or behavior. And GetResponse Marketing Automation is all about making such technology available to everyone – not just those with huge marketing […]
What is your wish for the new year? Well, I may not know exactly, but I’m guessing it could be building a good-quality email list that you can sell to. One of the most effective ways of building email lists is to use landing pages.
The job of a contemporary marketer is not an easy one. And that’s due to the fact of the ever changing understanding of the whats and hows in contemporary marketing. We‘ve all faced the traditional marketing mix going to the pit. And that pit is as much as there is left of the 4 Ps. […]
More and more, people are stepping away from their desks and removing the chains a desktop computer or even a laptop once kept tightly wound around them. Reaching an audience, no matter the device or method they prefer, is key to gaining and keeping their attention. This is now more true than ever for your […]
No doubt you’ve already encountered several articles focused on getting ready for the upcoming holiday sales season. While we know there’s plenty of information and tips out there to make the most of this sales season, in this post we want to encourage you to think about how you could automate just a part of […]
We know how important it is to be consistent throughout your online marketing campaigns. Whether it’s social media, email or landing pages, each medium you use it needs to be aligned with your brand image.
A couple of weeks ago we gave a sneak peek into the e-course all about becoming a webinar pro. We’re happy to announce that the course is available and accepting new recruits! Webinars are one of the most effective types of premium content for lead generation and nurturing out there – it’s high time to […]
Stay tuned for an upcoming GetResponse course all about webinar marketing! Through this 8-part bootcamp you’ll soon become a webinar marketing expert. Generate leads, increase revenues, build relationships – all while becoming a subject-matter expert in your field. Why webinars? Why not!