The job of a contemporary marketer is not an easy one. And that’s due to the fact of the ever changing understanding of the whats and hows in contemporary marketing. We‘ve all faced the traditional marketing mix going to the pit. And that pit is as much as there is left of the 4 Ps. […]
More and more, people are stepping away from their desks and removing the chains a desktop computer or even a laptop once kept tightly wound around them. Reaching an audience, no matter the device or method they prefer, is key to gaining and keeping their attention. This is now more true than ever for your […]
No doubt you’ve already encountered several articles focused on getting ready for the upcoming holiday sales season. While we know there’s plenty of information and tips out there to make the most of this sales season, in this post we want to encourage you to think about how you could automate just a part of […]
We know how important it is to be consistent throughout your online marketing campaigns. Whether it’s social media, email or landing pages, each medium you use it needs to be aligned with your brand image.
A couple of weeks ago we gave a sneak peek into the e-course all about becoming a webinar pro. We’re happy to announce that the course is available and accepting new recruits! Webinars are one of the most effective types of premium content for lead generation and nurturing out there – it’s high time to […]
Stay tuned for an upcoming GetResponse course all about webinar marketing! Through this 8-part bootcamp you’ll soon become a webinar marketing expert. Generate leads, increase revenues, build relationships – all while becoming a subject-matter expert in your field. Why webinars? Why not!
There is no doubt that e-commerce is gaining in popularity: the Internet is teaming with trade-focused businesses, and according to all indications, it’s far from stopping. People make online transactions all the time, and if you’re thinking about starting your own business, or if you run one already, you may want to take a few […]
Real time access to information and data is one of the most important factors for conducting an effective marketing campaign. Lack of timely response to events related to your brand can harm your business reputation. This is exactly why we’ve developed a mobile app, as a practical solution, in response to this critical business need.
The journey from inception to optimization One year ago the GetResponse team began working on a new feature. There was an idea to create a totally new, simple, and easy-to-use tool for webinars. After two months of strenuous work, I presented the prototype to the management team. I was feeling proud of the product and eager […]
Turning customers into repeat buyers is a goal for most businesses. Once a customer completes a purchase with you, it becomes your job to figure out what it will take to keep them coming back for more. One way to help ensure you stay top of mind following their purchase is a strategic post-purchase communication […]
Our Deliverability Team gets questions like this all the time: “Why is my bounce total higher in ESP X?” “Why are my open rates lower when I switched to ESP Y?” These are excellent questions. In the email industry, deliverability and engagement rates are key. If people aren’t receiving the email and acting on it, […]