Platform Insights by GetResponse

Unwrapping Marketing Automation

Turning customers into repeat buyers is a goal for most businesses. Once a customer completes a purchase with you, it becomes your job to figure out what it will take to keep them coming back for more. One way to help ensure you stay top of mind following their purchase is a strategized post-purchase communication […]

The Role Of ESPs In Email Deliverability

Our Deliverability Team gets questions like this all the time: “Why is my bounce total higher in ESP X?” “Why are my open rates lower when I switched to ESP Y?” These are excellent questions. In the email industry, deliverability and engagement rates are key. If people aren’t receiving the email and acting on it, […]

New Release: Abandoned Cart And Website Traffic Tracking

Marketing Automation has been one of the biggest trends for businesses this year. No wonder most successful users declare marketing automation as “very important” to the overall success of their marketing across channels. With a simple if-then logic you can easily plan every detail of your brand’s communication. This week we have introduced three more […]

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