Reimagining The GetResponse Brand


It’s a big day for us today at GetResponse.

I’m both excited and proud to introduce our new brand. Many of our team members worked tirelessly for the last few weeks to re-imagine GetResponse, and I’d like to tell you a short story about its evolution.


Over the years, our old logo has done an excellent job at building our brand’s awareness and it served GetResponse well during its time.

However, as the GetResponse product and experience evolved, we felt that our brand needed to evolve too.

Re-imagining GetResponse brand

We’re a young and passionate team, and we have a ton of fun doing what we love: designing and developing the product that helps you get better marketing results.

We felt that our new logo needed to reflect that fun and friendly part of who we are, and the awesomeness of the customers that we are honored to serve.


Results with a smile.

There is more genesis to the logo icon, though:

The envelope.

The climbing results.

The check mark.

The smile.


By these elements combined, our designers breathed life and symmetry into our new logo:



Our colors have also changed to give our brand a fresh, new look:



… and we’ve even created our very own typeface, called GetResponse Pro:



But it’s not just the logo, colors and font we’re changing.

Recently, we’ve been adding some rather cool features that have reshaped the GetResponse experience.

For example, in the last couple of weeks we have launched the New Email Creator that makes designing emails beautifully simple. Our customers loved it, and it turned out that industry loved it too – we literally jumped when we learned that our Editor won the Stevie Award.

We believe in making email marketing as simple and effective as it can get, and we are really going to push the envelope on this (no pun intended! 🙂 )

The new logo opens a new chapter for us, and we are evolving with it. It’s a super-exciting time here at GetResponse. We’ve got many cool new things in the pipeline that I think will put a smile on your face in the coming days and weeks!


Love the new logo? Hate it?


Weigh in and tell us in the Comments section below (and, if you’re lucky, win one of the cool new T-shirts 🙂 )




  • Francesco

    Great logo!

  • FinSoft

    Very cool combination

  • Love it!

  • the new look is great! and the new logo also..

    now whenever I get sad, I can stop being sad by looking at GetResponse new logo
    very creative, it’s an envelope, oh wait, no it’s a smile.. err.. no, it’s an envelope smiling. lol..

  • James

    I love the new logo!

  • Exciting! I’ve noticed features have been getting more usable. I hope GetResponse continues to live up to the new slogan!

  • Kellie Pittman

    I am liking the new logo…looks good.

  • Bob

    I like it as it looks like a smiley face as well.

  • The elements behind the new logo idea are perfect, and the logo design looks really good. Congratulations to the designers!

  • Brad

    I like it! It’s clean and simple. Nice improvement.

  • Pablo

    Im form ARgentina. Its cool!

  • kushal kumar

    This is the first word that comes into my mind after seeing the new logo and the good thing about the new design is that it speaks what you do and how good you are at doing this (email marketing)..

    PROUD to be a customer of a successful team for over a decade.
    Good Luck Getresponse team.. 🙂

  • Brent

    Love it! Fresh and friendly

  • Christian Wijaya

    The great logo is one which created with simplicity in mind
    but not forgetting about its philosophy. The new GetResponse’s logo delivers it
    already. Good job!

  • donald

    Wow, i love this logo, simple yet conveys your message…

  • Really love the concept behind the logo. Yes, doing email marketing with smile will bring more joy in the world. Hope it also bring more revenue 🙂
    The font also great. It look like more elegant and strong. Is it possible to download the font ??

  • I Love the new logo! The story behind it put a smile on my face as I imagined how much fun it was for you all to create and evolve it!

  • Chad Gramling

    The logo… is it a check mark? Or a smile? Or an envelope? The answer is a resounding YES. It symbolizes the confidence that my messages are delivered, bringing smiles to senders and recipients alike and securely as we’ve come to expect. Job well done. 🙂

  • David Sorensen

    It’s a very powerful logo! Simple, makes you feel good, and easy to remember. Well done designers!

  • Adrian Hia

    I think the logo is packed with so much meaning and the figure itself opens up many room for viewers to imagine what it could be. No matter how you look at it, it will always be positive. I personally love the logo because it resembles the most basic thing in email marketing, a figure of a MAIL, and with that, the logo again resemble a uphill graph, a sweet sign for all the email marketers out there. In the end, the logo itself could even conclude all its positiveness by resembling a SMILE. This is the best as a logo goes. The simplicity of it will definitely marked its place in many’s heart like the famous logo, “Nike”. All the best and the future for GetResponse seems to be brighter now with the new face. 🙂

  • Hi Simon I think it looks really great. Simple yet effective, just as good designs should be.
    Well done to the design team!

  • gorfindelf

    I love this primarily for two reasons. First, I want to know that a company I’m using to drive my business isn’t sitting on its laurels, but forging ahead to make thingss better for their clients and ultimately my customers. Secondly, I generally spend months learning a new process only to have a new process developed and thrust upon me that I have to start to learn all over again. I am just ending my free trial now and will become a paid member any day now so I am not already entrenched with any old processes. The timing couldn’t be better. I’m really excited about a long term relationship with Get Response.

  • Hey, I love the new logo. I think it “softens” the image of Getresponse. It’s inviting and tells the general public that things here will be made much simpler.

  • tracy

    love it!!!!

  • MarkALarsen

    Looks great. I like the colors and the simplicity. Keep up the good work.

  • Dan

    The logo looks great! I love the new style. Fits well with some of the other graphics you guys have been moving towards. It professional and clean, with a touch of fun. Nice job.

  • Belal

    The new logo is awesome. email marketing should be fun and smiley. so proud of the company i choose to work with 🙂

  • Adrian Bolosin

    Great re-branding! Way to go GR Team.

  • Ishola Yekeen

    This is really cool and enterprising

  • David Hobbs

    The smile I like it the new logo is great…..

  • Daniel Santiago

    I really like the new logo! I love the fact that the team designed a logo that captured the core values of the company: the envelope, increasing results, and the all important check mark! Each area is an important feature that provides huge value to each and every customer. I am a new customer myself, and excited to be apart of the new GetResponse! Two thumbs up for innovation, and promoting apositive characteristic: “The Smile!” -Daniel Santiago,

  • Pat

    Awesome new look. Makes work seem more fun!

  • I think this is a positive direction for Getresponse..I hope to see you grow

  • David Hobbs

    Keep growing in expending.the company

  • love it!

  • Michael Chibuzor

    I love the new logo, especially the smile and check mark. Both speaks powerfully about Getresponse and the smiles you’ve brought to my freelance writing business. The typeface is also cool. Where can I get it? Free or premium?

  • Looks very professional. Service professional, staff professional, CI professional… let’s get started to another dimension of email marketing – with GetResponse 🙂

    Now the only thing you need is RESPONSive webdesign … hehe

  • I like that the new logo is clean, effectively conveys the brand ideals, and is a neat combination of the 4 different icons – email, stats, check and smiley. I’m looking forward to meeting the new GetResponse.

  • Love the colors. Looks nice!

  • Greg Unthank

    very clean and professional look. love the service you provide.

  • Love the new logo and branding here at GetResponse! Typeface is pretty awesome as well! Keep up the great work, guys!

  • godshandyman

    I like your service, just getting started in this Internet Marketing adventure,
    Thank you
    Robert P Wells

  • Like it very much – clean, freidndly and upto date

  • Lori Hunt

    Love it, love it, love it! Short, sweet, and to the point.

  • Paul Wood

    Looks great 🙂

  • Fresh and pretty.

  • InstantDigitalProducts

    Well done GetResponse team. Very nice and professional logo. Keep up the good work.

  • Love the new logo – it looks great and says so much!

  • allpurposeguru

    I like the logo and the meanings packed into it. I’m not sure how many people will “get it” without the explanation, but it should work on a sub-conscious level.

  • Vanessa

    I really like it , better than the other logo, it was a great one, but I like this one better!

  • Well done! 🙂

  • Marlies Cohen

    like the logo’s simplicity and good luck with all the changes.

  • Matthias Szilagyi

    Have just updated my getresponse review with the new logos. Looks better and more friendy than the old one. Great work. 🙂

  • Ricardo Gonza

    Nice work, excellent

  • Jim_Ducharme

    Thanks everyone for the amazing comments! The whole team at GetResponse has been working really hard on this project and they are all loving the positive reactions they are reading from you! Having a great community of customers really makes our work not work at all!

    Thanks again from all of us!

    And BTW, the T-shirts Simon mentions are awesome! Good luck to all!

    Jim Ducharme
    Community Director

  • HannaAndrzejewska

    Hi Daniel, thanks a lot for your appreciation, actually this is all we’ve been aiming at when we started creating the new logo.

  • HannaAndrzejewska

    Actually-we thought exactly the same 🙂

  • HannaAndrzejewska

    Hi, we’re glad to have you with us 🙂 GetResponse team always tries to raise the bar for themselves, never for the customers. GetResponse all advanced features are quick to learn and user-friendly and if you still find them a bit complex – you’ll find al the answers here:
    Hope you’ll stay with us for good. HA

  • HannaAndrzejewska

    And we’re proud to have YOU as customer. Thanks for your appreciation 🙂

  • HannaAndrzejewska

    We’re trying to do our best to deliver simple solutions to make your live easier. This is just the beginning – more new cool features are coming!

  • Elegant Simplicity! Good work.

  • Andrea

    Great idea! Simple and very communicative!

  • I like it. It’s easy to brand, identify, print, and remember.

    I hope I win a shirt but if not, at least I know what the new logo looks like. 🙂

  • I have been a long time user of GetResponse and truly love the new logo….

  • jasonchance

    New logo is great, and reaching out to integrators so we can update our sites to match is above and beyond. Thanks!

  • Abu Bakar

    look great & awesome.

  • auntb

    the new logo is amazing – I love it! I also REALLY like the new pro font- GREAT WORK everyone!

  • Andre

    Great design and logo. Simple and effective!

  • Looks professional – I like it!

  • Cheryl Barger

    I like it!!!!

  • Love it guys! The combo of the smile envelope tick box and your results made ME smile. Now send me a shirt 🙂

  • michai

    I love blue and white on anything. Great look and clever. .

  • scpaul

    We love this, Keep up the good work… and the smiles.

    Btw, amazing customer service !

  • Like! <3

  • somchai prompaksa


  • Cyndee

    Very responsive logo or symbol!

  • Terry Skrabanek

    I am a new subscriber within the last month and think the new look is awesome. I want to add that all my dealings with you guys have been super professional.

  • HannaAndrzejewska

    Glad to have you onboard, Terry.

  • HannaAndrzejewska

    Well, the changes are only for the better – to make your email marketing even easier than before 🙂

  • HannaAndrzejewska

    That’s unintentional, but we do like the style!

  • HannaAndrzejewska

    Well, we always try to learn from the best 🙂

  • HannaAndrzejewska

    Hi Chris,
    actually we did not – we know how useful it can be. Now all you have to do is select the Plain text message template from the templates menu (left-hand side) Email Creator, Step 2: Templates.
    Hope this will help.

  • HannaAndrzejewska

    Hi Eugenia,

    Maybe you’ll find some helpful resources here: If not, please contact the customer service directly – they’ll answer all your questions and guide you through ll steps of campaign management.

  • incredible hypnotist

    would love to see sms mass texting and sms opt in list building the new fresh images ..

  • Joel

    Simple and Marvellous. Just like Getresponse have simple & easy interface…

  • Jim_Ducharme

    Glad you like it Michael! We don’t have any plans at the moment to release the font.


  • Amrio

    A perfect Corporate Identity.

  • CBLemuel

    clean, unique, and a very professional look.

  • Edward

    I really love the new color scheme and logo. It’s simple and makes me
    smile 😀 I’m such an Internet marketing nerd I would so wear the
    GetResponse shirt to events! Already a customer and affiliate of ya

  • simply ingenious : )) kindest regards from Smile Moma

  • Great Logo! The Way you design it was really interesting! Its simple and meaningful 🙂

  • Thomas Poulios

    Looks fresh and simple. Very good work!!!

  • Simplicity at it’s best! Love you new LOGO….

  • csock

    Love it! I also love hearing about all you are doing, and all the energy around it all! You’re right – the new email creator is excellent. Thanks!

  • Peter Pozzos

    Me gusta, es sencillo pero elegante, actual y atractivo.

  • Branding is the lowest form of marketing…it has no call to action and does nothing to ask for the sale. If you’re going to concern yourself with branding however, you should design a logo (and a brand) that signifies what you do. I would argue that “making people smile” is not in GetResponse’s wheelhouse. As a subscriber, I’m not looking for smiles from you–I’m looking for sales. I will handle my customers’ smile generation myself. Your job is to make ME smile. That comes from seamless and effective operation and impeccable customer service–not from consuming our time and resources with re-design of your logo. Your time would have been better spent on your UI and creating more flexibility for our templates and more language options for your tools. My dashboard still says I have 0 subscribers even though I have dozens.

    If you send me the T-shirt, I will wear it proudly whenever I’m speaking on sales vs. marketing!

  • Benjamin Dunn

    I think getresponse is heads and tails above the rest and love what we can do with them to grow our ever expanding businesses.

  • Dave

    just focus on the product – but yes nice icon / design

  • RAD Venture

    The logo look more personal to me, I use email marketing almost everyday. Old logo look very formal. It give me a friendly sense.

  • Hi, GR is a ‘must-have’ for anyone who is serious about internet marketing. This may not be the only one but this is definitely a one of this kind in the industry.

    Keep it up GR !

  • HannaAndrzejewska

    Hi Brian,
    If you have problems with the subscribers’ counter – please contact our support team ( – they’ll be able to help you.
    As for the logo – it means not just the smile, but more importantly: a message, escalating results and our customers’ success – this is what we do and what brings smile to our users’ faces. I hope that we can make you smile too as we continuously work on the elements of the system that you mention.
    And just BTW: what other language versions would you like to be available in GetResponse panel? We always try to follow our customers’ requests.
    Thanks for your comment ^HA

  • Liz

    Hoping to get started with GetResponse in January. Until then, keep me “in the loop”! Thank you for all the tips and tricks– I like the multiple meanings behind the new logo.

  • Sunny

    The new logo is awesome, I really love. I congratulation the company innovation, keep it up

  • dotty333

    Makes you feel happy looking at it, as what it said it brings a Smile To You by just looking at it. It makes it’s a approachable site.

  • Denis

    I’ve just signed up – the new logo is fun and fantastic. Great work. Right, time to load in my email addresses and let’s go. Thanks – Denis

  • Chef Tom

    Great job on the new Logo!

  • hscustom

    With all the competition out there, you guys have and still are doing a great job. Well done!! Keep it up.

  • Riana

    I like it, more sophisticated.

  • Beautiful yet simple, love it.

  • A Smile, is just the Response you want to Get… I like the new logo, is simple and just the logical evolution… Cheers!

  • Looks amazing, much more personal but also appealing.

  • Bruce Rae

    Very appealing to a wide range of ages – I am at the wrong end of the age range, but I like the new copy and I think it will only enhance the branding of GR. Well done!

  • The new logo is simple, friendly and appealing! Well done! My hat’s off to you! It’s nice to have a company that’s you’re partners with and NOT your superior. Your staff is friendly and helpful and most of all, polite!

  • A smile – the least you can give a person to make them happy and get an adequate response! It’s my logo too. The blue color brings to the emotion implying the idea of clear expression with no limits. Wish success and getting good response!

  • The new logo looks awesome! It’s very clean and professional, while still maintaining a sort of “fun” demeanor. Great job!

  • The logo is simple, friendly and stands for what your company represents. Great job!

  • DeborahAPeters

    I like it a lot, it’s subtle and effective at a glance!