Over the years, ‘responsive’ has become a buzz word. Whether it’s a website or an email, it has become an absolute necessity. According to Ascend2, email marketing is being used by 82% of companies. However, it cannot be said with surety as to how many of them are properly aware of responsive email designs and […]
Affiliate marketing and automation go hand-in-hand. However, while many eCommerce sites – often following Amazon’s footsteps – are taking automation very seriously for their B2C operations, their affiliate programs are very far from a functional, result-oriented automation.