In the quest to generate business growth, most marketers and business owners realize the importance of an effective content marketing strategy. Such a strategy will usually include: Defining your business goals – what do you really want to achieve? Defining your existing audience and your ideal audience – are you reaching the right people? Who […]
Customer testimonials are critical for e-commerce. We’ll explain why – and how you can incorporate them. Quick question – whose opinion of a product would you trust more? A long-time friend who you know is both passionate and knowledgeable A fellow shopper A salesperson. If you’re like most people, you’d trust the first one implicitly, […]
Affiliate marketing and automation go hand-in-hand. However, while many eCommerce sites – often following Amazon’s footsteps – are taking automation very seriously for their B2C operations, their affiliate programs are very far from a functional, result-oriented automation.