Marketing and User Experience (UX) are often at odds because of differences in goals and approaches. But they are closely linked by product release cycles and financial calendars. Can UX and Marketing work together to optimize the Customer Experience?
UX designers think marketers are too focused on selling the product. Marketers often believe UX is a roadblock to their activities. What are the differences and similarities between them? And how can they work together to create a Customer Experience that rocks? This infographic answers these questions.
Do you have thoughts about the collaboration between UX and Marketing? Share them in the comments below!