Video emails improve campaign results. Check out these stats!



About two weeks ago we gave you some stats that showed confirmed opt in improves campaign results. We received some good feedback on that posting, so we decided to keep the email marketing stats coming!


This time we checked video email results. We were pretty sure that most recipients prefer to see and hear from you, rather than read text. It’s easier, faster and more fun to watch, but we needed proof. After all, if video is so popular, it could make a big difference in your campaign ROI, right?


To make sure our advice was sound, we analyzed over 800,000 emails sent from GetResponse Pro accounts. The results clearly showed that emails containing video received, on  average,  5.6% higher open rates, and 96.38 % higher CTRs than non-video emails!


That’s pretty strong evidence that, once opened, video emails engage the recipient enough to click through at almost twice the normal rate. And these results were achieved by users who had just begun to use video emails following the launch of 6.0! So we also expect open rates to increase as their recipients look forward to the new video emails.


It really makes us feel like we’re offering a valuable service when we can back up our opinions with real stats. After all, it’s your business that will benefit.  Now, back to the stats and what you could do next to improve your campaign results. Are you thinking that it’s too difficult to produce your own videos, even if it means more cash in your pocket?


You could learn how to create a video email in minutes! We’re serious! With GetResponse 6.0, it’s a piece o’ cake – no special training or software needed  − just a webcam and a computer or laptop to access your account. That’s right…you could record and send videos on the road, at events, with customers, anywhere, anytime!


Just think about the possibilities…from personalized messages, product demos, and customer testimonials, to training courses, open house events, and much, much more. Use your creativity to create fun videos, like this special Holiday Greeting! You get the idea. However you decide to add the personal touch, we’re positive that your recipients will more like your video messages more than the avalanche of plain text emails  they get every day. Give them a break!


There’s everything to gain, and nothing to lose. A recent Nielsen report revealed a 71% increase in online viewing time in the last year alone, making video the fastest growing trend in Internet history! Just think about how much time YOU spend on YouTube and you’ll know what we mean.


So don’t miss out on this chance to impress your online following and improve your revenue results! Grab your webcam, pretend you’re James Cameron, and make your marketing ideas come alive!


According to the video emails… Did you know that we have a special Holiday gift for you!? We’re giving you FREE VIDEO EMAILS. FOREVER! All you have to do is purchase or upgrade your GetResponse account between December 3th and January 2nd and you’ll get FREE Video Emails for the Life of your account!

You can find more information on



  • What is the difference between using your video email and doing a html email with a video skin inside that looks like a video and makes the prospect/customer click on it and this show them the video you created?

    I see no real advantage of what you are offering against the above… except that your offer will increase my account cost by $40 plus a month…

  • It might be more convincing if you used video emails yourself. And for me, it would be an opportunity to know exactly what it is, since among the dozen of emails I receive every day, none is a video. And of course, I have no idea how I could embed a video in my newsletter. Also, I may not be the only one who does not understand what will happen to the remaining month (I have a 6 month plan that is not at its end).

  • Piotr Krupa

    Dear Gabrielle,
    Thank you for writing to us! The studies show that online video is growing faster than any other segment in the history of the Internet. However, Video Email is quite new, due in part to the inefficient techniques used to “embed” video files. The large file size can create huge load and SPAM problems, both for the recipient and the ISP. We have solved those problems by automatically optimizing each video email for efficient delivery, and by NOT embedding the file, but rather adding a link to the file which is hosted in GetResponse Multimedia.

    Another major benefit of our approach is that all the functionality to create, send, store and manage your video files is integrated and available from your GetResponse account dashboard. Many of our customers started using Video Emails right after the 6.0 release with help from the training video at:

    So you can believe the customer CTR improvement stats we reported In this blog – we even have testimonials from them to prove it! And these results were achieved only a few months after we launched Multimedia Studio! We also think recipients will open files from vendors that use video much more often, so those rates will continue to climb.

    We’ve received a lot of comments about video recently, so we’ll try to write a blog post describing how to use it in the near future! 🙂

    And of course, you won’t have to pay for remaining months. If you’re already paid up on your account, we will knock off it from the price of the upgraded account.

    GetResponse Team

  • Piotr Krupa

    Dear Tony,
    First of all, you won’t have pay a cent for GetResponse Video Emails as they totally FREE for LIFE! You just have to upgrade your account before January 2nd!
    Normally, it’s an extra $10/month for Multimedia Studio, so that’s $120 back in your pocket every year…plus MUCH higher CTRs.

    Regarding your question as to the benefit of using GetResponse as opposed to creating, archiving and managing your own video files and emails, we strongly suggest our hosted approach because all the functionality to create, send, store and manage up to 100 MB of video is integrated and available from your GetResponse account dashboard, including social media! Plus, GetResponse Multimedia automatically optimizes every video email for efficient delivery and appearance in every major email inbox. Finally, it’s really easy for busy marketers to use, as this video demonstrates:

    Just try it! It’s totally FREE until January 2nd! Please let me know if you have any additional questions or concerns, or let me know if you tried it and like it!

    GetResponse Team

  • I’m happy you shared the video with us!

  • You have some great articles here. Thanks for all the work posting them. I’ll be back for sure!

  • I love your site. I look forward to reading more of your posts. Thank you!

  • I am glad I found this post. I use but I am ready to switch because I am not happy with the changes they are making. Secondly, they are not talking about video and things of that nature. Thank you.