Webinar Recording: Psychology of Email Response by

On Wednesday, Karen Talavera of Synchronicity Marketing and Jim Ducharme, GetResponse Community Manager, discussed the factors that drive subscriber engagement. In case you didn’t have the chance to see– here’s the webinar recording, to help you answer some of your questions about the psychology of email response.

Your open and click rates, conversions and ROI are vastly dependant on your responders’ emotions. How to deal with this and inspire emotions that make them say YES?

Watch the recording to find out more about the true “action heroes” that create greater response, revenue and engagement from your email campaigns.

Karen and Jim discuss various elements of successful email campaigns that inspire emotions, clicks and conversions including:

  • Segmentation
  • Offer strategies
  • Layout
  • Color
  • Graphics
  • Content organization
  • Copywriting


In the video, you’ll find out how to:

  • Build subscriber trust
  • Plan emails for maximum clarity and transparency
  • Construct inspiring calls to action
  • Keep your promises
  • Know the needs and expectations of your audience



Enjoy watching and let us know if you have any questions – we’ll be glad to help! And we’ve got some exciting news coming soon, so stay tuned!

  • This is a great webinar. Really full of lots of vital information to connect with email prospects. Highly recommended!