Emails and landing pages make up a team to help you reach your goal. Whatever that goal is – a download, sign-up, or purchase – there are some rules you should follow to get people to perform the desired action, first in the email and then on your landing page. Here are a few of […]
Each year, email marketing software and tools are getting more sophisticated to ensure that they meet the standards of modern consumers. Personalization, segmentation, automation, deliverability – these, and other similar terms, have been discussed by marketers time and time again.
If you’re into conversion rate optimization, I don’t really need to introduce Tim Ash to you. But if you haven’t yet heard of him, here’s your chance to catch up – and you definitely should. Author of the bestselling book Landing Page Optimization, CEO of SiteTuners, expert in landing page testing, Tim will be the […]
How do you reach a generation that requires more connection than ever before? Can you twist and shape your marketing to connect? These are questions that should be on every CMO’s mind. But how do they answer them?
Today we explore optimization in a special interview with Chris Goward. Chris founded WiderFunnel with the belief that marketing agencies should prove their value. He is the brain behind the LIFT Model™ and WiderFunnel System™, conversion optimization strategies that consistently lift results for leading companies – such as Google, Electronic Arts, ebay, Magento, DMV.org and BuildDirect.com.
Jay Baer is a marketing consultant,speaker and author of the New York Times bestseller “Youtility”. His recent GetResponse webinar was a big hit! At the end, the audience had great questions. Is organic reach on Facebook still alive? How do you create relevant content? Do companies need to be everywhere in social media? Grab a […]
Are you excited about your next year’s email marketing strategy? Or maybe you’re rather confused and don’t know what to do? No matter which group you are in, you’re in the right place. Find out all you need in the webinar video!
Every time we introduce a new feature, we want to make sure you understand how to obtain the best possible results. That’s why Mack Gorski, GetResponse Education Expert, ran a free webinar on email testing and optimization. If you missed it, don’t worry — just click the post, watch the video, and learn all about […]
Last Thursday we had an amazing opportunity to host a webinar with one of the top personas in the field of copywriting, Bond Halbert – an expert on email marketing whose open rates make ESPs amazed. If for any reason you didn’t make it to the webinar, you still can find out about Bond’s tips and tricks […]