Today we sit down with Joanna Wiebe, an expert copywriter and co-founder of CopyHackers.com to talk about how copy can make or break your email marketing campaigns. We also pick Joanna’s brain and learn what you as a marketer or copywriter can do to turn your everyday work into an even greater success for your […]
The advantages of content marketing approach are almost endless, but there’s also a dark side. It takes quite a bit of time. Not everyone is ready for such a commitment, and your CMO might be one of those people. Luckily, there are many tools that can make a content marketer’s life easier. We’ve listed 21 […]
You try to plan early. But the Christmas season seems to appear out of nowhere, followed by a frantic rush to grab sales. Before you know it — the season is over. Is there a way to use the holiday selling season to improve year-round business too? There is, and we’ve got some tips and a helpful […]
You’ve probably already heard or learned the hard way that it is much more expensive to attract new customers than to retain the existing ones. New customers tend to be skeptical and hesitant when trying out and investing in new products or services. The best approach to this problem is to get your own clients […]
As a GetResponse customer, you were recently chosen to wield a weapon unlike any other — GetResponse A/B Testing, a powerful feature that makes it easier than ever to optimize your newsletter campaigns and reach your goals. Now we’ve got something special for you. Come on inside and we’ll tell you all about it …
As time goes by, planning, executing and monitoring your email marketing campaigns can often become difficult and even more time-consuming. Given that your competitors are never asleep, you need to make sure that you stay in the game, constantly adapt and improve both your products and communication with the audience.
Smartphones are taking over the market and our lives. New online habits have emerged that change how people read their email, search the net and shop, whether online or offline. How to respond to the emerging revolution? The latest GetResponse publication — Responsive Email Design Guide — will answer your questions on how to optimize […]
A few weeks ago, Karolina wrote about the new QR Code Generator available in GetResponse. She explained that you could easily create your own QR codes and implement them in your newsletters and email marketing campaigns, and gave a few examples to get you started.