No matter the industry or size of a company, we all share the same goal – we want to close more deals and bring the most revenue possible. Nowadays, in order to add maximum value to your business you need to make the most of both sales and marketing. This is why, for those of you who use the advanced features of both GetResponse and SalesForce, we are offering the state-of-the-art integration – a single tool that allows you to increase sales, strengthen customer relationships, and maximize ROI in the easiest way possible.
Why you need a CRM
Why do you need a customer relationship management solution? Well, according to Salesforce, a leading CRM platform, simply because you can grow your accounts faster, find new customers faster, and close deals faster — from anywhere.
As competition becomes fiercer, building relationships with potential customers has become more challenging. In order to become successful, you need to recognize and make the most of each stage in your sales pipeline.
At some point it’s impossible to track all your customer relationships. That’s why sooner or later you need a computer system to help you handle everyday tasks and stimulate business growth (I’m sure you don’t want to limit your business with your memory).
Since you are reading this blog, I’m sure you know the reasons for using a professional email marketing platform (it allows you create beautiful emails that look great on any device, send automated follow-ups, or even create, publish, and host high‑converting landing pages – to name a few).
But do you know why you should be using a customer relationship management software? Let’s take a look at some of the most obvious reasons.
Keeping your team informed
A CRM system keeps all the customer data in a central location. Your team has constant access to activity history, key contacts, customer communications, and internal account discussions. All you need to do is provide the right people with access to the information that allows them do their job.
Making better, data-driven decisions
With a CRM system you can instantly dig deeper into sales intelligence. You can quickly access the most relevant data in your sales pipeline, helping you to keep track of all your tasks and events, and allowing you to see what works best and leads to a higher conversion. Look at the leads, opportunities, and prospects you are working with. You can go through each stage of the sales cycle, eliminate potential issues, and optimize your sales strategy. With hard data it’s much easier to predict income and set realistic sales quotas.
Your team of sales reps can see sales intelligence, detailed company information, and multiple leads on a single screen, so they can build pipeline quicker than ever.
You can also design and automate business processes (e.g., approvals for deal discounts or travel expenses).
The system allows your team to share files, discuss them, publish, and track the content in real time. People can quickly find what they’re looking for, share it securely, and even subscribe to receive alerts when something changes.
Providing data security
By switching to cloud solutions you remove data from your devices and keep files on well-protected virtual servers – that allows you to prevent damage caused by fire, water, physical theft, or hackers.
Loosing a laptop is no longer an issue – everything is backed up on the cloud, so you can access your data anywhere you are, using any device.
What you get from the GetResponse-Salesforce integration
Basically, you get a single comprehensive tool with a rich mix of capabilities that lets you combine the powers of sales and marketing.
Easy database management
You can build queries for leads and prospects with a single click. Create new GetResponse campaigns and add contacts using Salesforce without the need to log into the GetResponse account.
Bi-directional flexible synchronization
Whether you’re in Salesforce or GetResponse you get access to the most current data. Any changes to data in one platform is immediately reflected in the other. However, you decide which campaigns should be synchronized and how often. You can choose manual sync or schedule automatic sync daily, every 3 days, or every 7 days.
Don’ panic! You can send as many emails as you want. We rely on our dedicated servers, so your messages don’t generate extra fees from Salesforce.
You can create compelling messages and save them as drafts. Once you’re logged into your Salesforce account, you can test and preview your messages online and send them to the particular segments of your database.
Personalization & segmentation
The integration supports up to 100 custom fields, so you can segment your database based on individual preferences and send fully highly relevant personalized messages, tailored to your customer’s needs.
Measurement & analytics
You’ll find your customer and lead statistics in one place. You can view newsletter stats and reports, individual contacts and GetResponse emails each contact received. With intelligent analytics you can measure your campaign effectiveness and learn more about consumer behavior in order to create tailored sales strategies.
24/7 award-winning support
Our integration experts will walk you through the setup process and answer even the most complex technical questions. The GetResponse Customer Success Team – a multiple award winner for excellence and customer satisfaction will help you save time, effort, and terabytes.
And our Dev Zone and Learning Center is at your disposal.
Wait, there’s more!
The GetResponse Salesforce integration is designed solely to match the Salesforce CRM system. It is the most technically advanced integration of its kind available on the market. It ensures maximum data security and minimum spam complaints to protect your reputation as a sender.
Business Integration Whitepaper
Want to find out how to use email and CRM to optimize your marketing and sales funnel? Then you’re in for a treat. We’ve prepared an e-book explaining in detail why you need a customer relationship management system. In it, we lay out the structure of the sales and marketing funnel and clarify how to use customer and prospect data for effective email marketing and sales.
Download our free e-book and learn why it’s time to integrate your CRM with email marketing and use the data to increase the overall quality and efficiency of your email marketing campaigns.