So here we are, finally launching the brand-new Autoresponders 2.0. From now on, it’s easier than ever to automate your follow-up campaigns and manage one-to-one communication with your subscribers. Let’s walk you through the feature to see what’s changed and how you can put it to work for best results. Read more
Since the dawn of time, human beings have attempted to persuade each other — first with a club (ouch) and later with words. Over the centuries, a certain structure developed that still works today. In this post, you’ll learn an easy-to-remember structure for any type of persuasive writing. Read more
The key to your blogging success is based on building solid relationships with your audience. However, many bloggers make major mistakes when it comes to their email marketing campaigns. These mistakes can be very costly, causing you to lose subscribers. That’s why we’ve put together a list of five common mistakes bloggers should avoid when creating email campaigns: Read more
Occasionally what may seem like a little thing is what sets a product apart from all others. Sometimes it’s the feature designed for you to never give a second thought about, makes you love the product most. Such is the case with GetResponses AutoResponders 2.0 Visual Follow-up Interface. The VFI resembles a calendar and allows you to visually plan, deploy, monitor, track and optimize an automated campaign over days, weeks months and so on. Read more
Every good retail shop salesman knows that the item people come looking for isn’t always all they need or what they end up buying. And an upsell to a higher priced or additional product is worth suggesting not only from a service standpoint, but also from revenue standpoint. You have nothing to lose by including upsells. In fact, you’ve got everything to gain. How can you use email to upsell to your email list? Read more
It’s me — again! And I have a question for you. What do romance and business have in common? Let’s see . . . both involve building a relationship, both require courtship, and both require that someone, probably you, take the initiative. A relationship can blossom into romance with 3 little words: I love you. But do you know the 3 little words of business relationships? Here they are, revealed for the first time, right here on GetResponse blog… Read more
Imagine for a moment that you are scanning your inbox one Friday afternoon and you see an email with the following subject line: Open this email for FREE BEER! You are a beer drinker (and it’s Friday afternoon) so you immediately stop what you are doing, tune out everything else in the world around you, and open the email.
For daily deal sites email has always been the primary means of communication. And they’re probably one of the few types of businesses where an email a day is acceptable by the subscribers (or even desirable, though tiring at times). For the sender the question is, with this kind of frequency and volume of emails, how can you optimize your email marketing while still keeping it interesting for the subscribers? Automation is the key. Read more
Twice a year email marketing thought leaders gather with senior marketing people from the world’s biggest brands to do some serious mind-sharing at the Media Post Email Insider Summit. It’s always a lively event with plenty of thought provoking panels and educational presentations. Read more
It’s relatively easy for a company to set up a Birthday Email campaign. All you really need is a great idea for the content of the mail, the birthdate of your newsletter subscribers and an email tool that supports sending perfectly timed emails based on profile fields like a date. Read more
A few years ago, readers were loyal to their newspaper. One reason was scarcity — often a town had only one newspaper. The same held true for early email newsletters. But today’s readers have options, and people won’t read poor content. Copywriting is a must-have skill. So let’s start with . . . Read more