E-mail is a great way to stay in touch with your audience. In a multi-channel world, it does pay to extend those contacts beyond e-mail and interact with them on social channels as well. This poses a challenge: How do I use my current email relationship to connect on social? In short: How to gain more social juice, more Fans and Followers via email? Read more
When it comes to your mailing list, it’s not always just about the numbers. Previously, we covered the top five places to place your opt-in form to build your mailing list. Now, we’re going to look at the top three strategies businesses use to encourage people to sign up for their mailing list and how to make sure those strategies help you build qualified leads that stick around. Read more
We know how important it is for you to accurately measure your list and track your subscribers. Check out our latest addition — Subscription Statistics. It may be just what you’re looking for!
We love improving Email Creator to give you even more creative freedom to design newsletters that are effective and professional-looking. Today’s new improvement lets you drag ‘n’ drop images straight from your desktop into your design, for stunning newsletters in minutes. Read more
A follow-up email sets the tone – and expectations – for your business. These messages can be either automated or sent personally. Prior to the sale follow-up emails (such as the response to a consumer inquiry) can help close the sale. After the sale, follow-up emails are all about customer loyalty, retention and cross- and upsell. Read more
Being responsive and relevant is always a challenge. But for online publishers, bookstores and magazines it’s extremely important to provide the right offer at the right time to the right people. With Autoresponders 2.0 this task becomes fun and easy, and can help them quickly build a responsive and loyal audience. Find out some strategies to create timely and engaging email programs for your readers.
Since the dawn of time, human beings have attempted to persuade each other — first with a club (ouch) and later with words. Over the centuries, a certain structure developed that still works today. In this post, you’ll learn an easy-to-remember structure for any type of persuasive writing. Read more
The key to your blogging success is based on building solid relationships with your audience. However, many bloggers make major mistakes when it comes to their email marketing campaigns. These mistakes can be very costly, causing you to lose subscribers. That’s why we’ve put together a list of five common mistakes bloggers should avoid when creating email campaigns: Read more
Occasionally what may seem like a little thing is what sets a product apart from all others. Sometimes it’s the feature designed for you to never give a second thought about, makes you love the product most. Such is the case with GetResponses AutoResponders 2.0 Visual Follow-up Interface. The VFI resembles a calendar and allows you to visually plan, deploy, monitor, track and optimize an automated campaign over days, weeks months and so on. Read more