With so many options available for email analytics, it’s not always clear what you should measure in your email campaigns to get optimized results. So here’s a quick guide with a list of things you should be tracking and — even more important — why you should be doing that. Read more
Social web offers a range of places where you may find your clients and share your content. One of them is Twitter, with more than 500 million users around the world and over 140 million in the USA. Think of 84% of B2B marketers using Twitter - there’s no doubt getting a share from this pie is worth the effort. Read more
As a GetResponse customer, you were recently chosen to wield a weapon unlike any other — GetResponse A/B Testing, a powerful feature that makes it easier than ever to optimize your newsletter campaigns and reach your goals. Now we’ve got something special for you. Come on inside and we’ll tell you all about it … Read more
Every time we introduce a new feature, we want to make sure you understand how to obtain the best possible results. That’s why Mack Gorski, GetResponse Education Expert, ran a free webinar on email testing and optimization. If you missed it, don’t worry — just click the post, watch the video, and learn all about A/B Testing! Read more
Have you been doing business for a long time and consider yourself a pro at running online promotions? Or, are you a proud owner of a brand spanking new business and are not too sure on how to send out your first email promotion to your list? Either way, Cyber Monday is the perfect excuse for you to flex your email marketing muscles and execute the best sale that won’t take forever to carry out and will also result in quick cash to do whatever you please.
As time goes by, planning, executing and monitoring your email marketing campaigns can often become difficult and even more time-consuming. Given that your competitors are never asleep, you need to make sure that you stay in the game, constantly adapt and improve both your products and communication with the audience. Read more
Have you heard of Jane Dawson?
Jane is my person, you see.
Whenever I write a blog post, I am writing for her, my person – Jane Dawson. Read more
Last Thursday we had an amazing opportunity to host a webinar with one of the top personas in the field of copywriting, Bond Halbert – an expert on email marketing whose open rates make ESPs amazed. If for any reason you didn’t make it to the webinar, you still can find out about Bond’s tips and tricks – here is a video recording for you to view any time you wish! Read more
Opportunity is in the air. Can you smell it? It’s not the turkey, stuffing or pumpkin pie we can’t wait to consume on Thanksgiving. It’s the smell of opportunity for businesses who strategically know how to leverage their email campaigns to produce the greatest returns during the holiday season.