Wakeup Call: Begin Your Emails with a Call to Action in Mind

Every email has a goal and 99 out of a hundred times that involves the subscriber taking an action. So the call to action is one of the most important parts of any email. But what if you can’t find them? While it could have been a Call to Action hero, you can imagine that an email that doesn’t include a CTA that spells out exactly what is it the subscriber should be doing, is doomed to fail. Fail. Fail.  Read more

5 Rules of Responding to Negative Comments in Social Media

I’m sure you’re doing all it takes to bring a smile on your customer’s face. But each and everyone of us has to deal with negative feedback from time to time. When it happens in social media, the situation goes a little tense – all your words are scrutinised by the Internet community and you never know how fast the issue will spread. I want to give you a few useful steps to guide you through any social media communication trouble. Read more

4 Free Tools to Create Infographics #Online Marketer’s Tool Kit

Let’s imagine you want to sum up an important event for your business or publish useful data from your latest research. At the same time, you want to avoid releasing a boring article that could drown amongst other similar publications. What can you do? Create an infographic. This popular marketing tool lets you post not only attractive and attention-grabbing content, but also boost its effectiveness.  Read more

Write an Ebook That Sells Itself (and Builds Your Email List) Part #1

Have you ever thought about writing an ebook? Not the free type which could be offered as your opt-in incentive – but the one that you write because you want to sell it. Not the one that you publish on Kindle for $2.99 but what you sell on your own site at $29 $47 or even $99. Possibly your first information product. I am sure you have. Most of us ponder this question at one point or another. Read more