Last week Facebook rolled out their latest feature for publishers — Instant Articles. It immediately started a discussion about the future of publishing and social media. Some warn publishers against using them and losing control over their content. Others say this is already happening, so Instant Articles shouldn’t be treated as a threat. I decided to take a look at both sides and see what this is all about. Read more
Do you really want to succeed as a blogger? Then post this quote from iconic copywriter and marketer David Ogilvy on your wall:
“When you have written your headline, you have spent 80 cents out of your dollar.”
Headlines make or break a post, an ebook or anything else they’re attached to. They’re especially critical on social media. Used properly, they can be magnets for search engine traffic.
Are you looking to create your first online program? Or, are you frustrated because the one you launched last time didn’t do that well? I get it. We have all been there.
And this is precisely why I wrote this blog post. So that your e-course can become a best seller. I am serious.
Let’s get stuck into it! Read more
Finding the right balance of formality when producing any form of content – be it for the web or not – is, and always has been, somewhat of a tight rope act. Social media has given rise to the informal marketing tactic. Facebook, Twitter, Instagram, YouTube – these are the modern day tools that we use to present the human side of our businesses to our followers and online audience. These are social networks, and so it is no surprise, really, that the type of content that works well for them are the less formal, almost casual, often humorous (though let’s not forget interesting and entertaining) posts that can very quickly garner the much coveted engagement that we are all after from our potential clients.
Over the years email marketing and organic search have always been amongst the most popular channels used by marketers to build their business online. In the latest Email Marketing Census from Econsultancy, they have also been named as the highest ROI generating solutions. While mentioned together, SEO and email have typically been compared against each other, but hardly ever analyzed in combination. What you’ll find in this post are all the reasons why email and SEO should always go hand in hand. On top of that, we’ve added a free whitepaper on Email List Building Through SEO. Read more
If you think email attrition is unavoidable and re-engaging unnecessary, think again. Customers do lose interest in every aspect of life, and yes, that even includes your brand. But that interest can be re-kindled. When it comes to your brand, it’s in your own best interests to make the effort to do so and minimize the inactive segment. Read more
There’s never been a better time to be a marketer. We can track almost every click a prospect makes. That means we know pretty much everything our clients or customers do online. We can then add insight to that knowledge by seeing what they say and like through social media, search and ecommerce. Read more
Are you looking to build your online business? You do know it all starts with an irresistible opt-in offer, right? The giveaway you use to entice people into handing over their email address in exchange for something truly valuable you offer. Read more
Are you on Twitter? Are you on Facebook? What about Google+? Instagram? Tumblr? LinkedIn? Pinterest? As a social media marketer you will more than likely be answering yes to all of the above. And that’s not to mention YouTube, Vine, your email campaigns or your blog either. Read more
Entertain me for a few seconds. Let’s go back to 1997, a time when there were no social media. A time with no YouTube. A time when you had to rely on traditional media to access an audience. Read more