Reactive Marketing: Are You Ready To Market The Moment?


Most of the time, social media marketers are working on a well-defined schedule. Weeks in advance we create content strategies that will slowly unveil a story about our brand or industry over time. The great thing about the way we can do this in 2015 is of course the social media itself. Our networks give us numerous channels through which we can communicate directly with our audiences – and we can do it instantly as well. Read more

7 Welcome Emails That Set the Standard


Welcome emails are one of the most effective triggered emails you can send. They work because they arrive right after someone has signed up for your newsletter – in the window of time when your new subscriber is most interested in your emails and your business. Read more

9 Email Marketing Tips from Your Favorite Monsters #Infographic


It’s not easy to explain why we enjoy scary books and horror movies so much. Some say it’s because they are the products of curiosity and fascination. Others claim that they are a reflection of our societal fears. Either way, the genre has brought into the popular culture a great deal of truly amazing characters. Halloween is fast approaching, so I decided to reflect on some of my favorite horror stories and see how they can inspire email marketing.

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The Ultimate Holiday Campaign Guide #GRHoliday


It’s time to start thinking about your marketing strategy for the holidays. Plan all your activities down to the last detail and delight customers with great campaigns. We have prepared a treat for all those who like to think ahead – a special free ebook focusing on the three pillars of an outstanding holiday campaign. Read more

3 Ways To Get Your Event Trending On Twitter


Every marketing can really give your brand a boost. Done well, you can suddenly wake up one morning and find that you’ve got thousands upon thousands of new followers across all of your social networks – a gratifying reward for all your extra hard work and efforts. Done poorly, and indeed, all those extra hours, cold calls and sleepless nights will have been in vain. Read more

You Are Emailing A Brain


Everything we see around us becomes a reality thanks to our brains. When you are sending out an email, the subscriber’s brain is where the action takes place. We normally don’t think about which part of the brain is activated by our emails. But luckily there is a science to it. Read more