We already covered the most important matters about lists, so lets move on to content. I would like to point out here that content and list quality can be looked at as closely related subjects, as high quality content can improve your relations and engagement rates the same way bad content can put your subscribers off and make them unsubscribe, ignore, or even mark your messages as spam. Read more
Still putting off Instagram? I had been. But then I saw just one too many headlines about this platform, and so I dove in. After a flurry of research and messing around, here’s what I learned. Read more
Social media is tricky. It gives you the opportunity to connect to your customers and nurture relationships with them – and that’s a great thing for brands. But most of all, it gives your customers the power to influence brand behavior by sharing information about it. Which is a great thing too, of course, but makes the job of a social media manager all the more difficult, when the information is not exactly what they’ve been hoping for. Read more
Over the past 12 months I’ve found myself increasingly writing more and more about a financial revolution that is taking place right now as you read this. The umbrella term is ‘financial technology’ – or FinTech, as it is now commonly known – and covers everything from electronic invoicing systems to advanced artificial customer relations to Apple Pay and BitCoin.
We’re coming closer to Content Marketing World, every content marketers favorite event of the year. And as time closes in on us, we’re all trying our best to establish new “marketerships”, working with our companies to make sure others know we’re there. Aren’t we? Read more
One of your primary goals as a social media marketer is to expand your brand’s reach as far as possible. The others are to increase your credibility amongst your peers and followers in your industry, establish yourself as a thought leader, and of course to keep driving traffic, conversions and sales on your company’s website. Read more
People buy people. Always have, always will. That’s why the phrase “it’s not what you know it’s who you know” is as true now as it was 100 years ago. Today they are buying your personal brand. Think you don’t need a personal brand? Think again! Read more
Ever heard of the “Blue Ocean Strategy”? It’s based on a book about how to carve out an entirely new segment of the market for your business. When you have properly executed the Blue Ocean Strategy, you have no real competition.
There is nothing more vital to the survival and success of any business than its ability to obtain clients. Yet many business owners unfortunately believe that if they have the right product or service, clients will seek them out to buy it. Read more
2 weeks ago I gave you advice on generating a list, so I assume you already have a list to work with 😉 1 week ago I gave you advice on how to take care of your list. Granted, most of it was about removing contacts and I know you don’t really want to do that. I fully agree, you shouldn’t have to do that. Read more