A Gut-Wrenching Groupon Blunder You Must Avoid

groupon

Maybe you’ve heard about Groupon disasters. For example, an ad delivers an overwhelming flood of new customers but results in a net loss. That’s the gut-wrenching part. On the other hand, new people learn about your business. But your ad may attract only cherry-pickers — people who grab your great deal but never come back for more. So is Groupon worthwhile? As you’re about to find out, there’s a smarter play — and it’s an easy one. Read more

Optimizing Your Content for Facebook, LinkedIn, and Twitter

Optimization_feat

When it comes to social media marketing, there’s a lot of balls that you have to keep juggling to keep all of your followers engaged across all of your different platforms. Indeed, this is very much because the users of each generally expect very different things from their different social networks, and understanding what’s appropriate for one and not for another is key to continuing to reach as many of them as possible. Read more

How to Promote a New Product Using Email Marketing

Product_promotion

You’re excited about your new product or service. But a question creeps into the back of your mind. Will it sell? If it does, you’re a genius. If not, well… Fortunately, you’ve embraced email — the most profitable form of marketing — and that gives you a head start. Today’s post covers all the basics you need to get your product launch off to a great start. Read more

Why Long Tail Keywords Are SEO Gold

Male Reeves's Pheasant, Syrmaticus reevesii, can grow up to 210 cm long, in front of white backgroun

Search engine traffic is more of a winner-take-all endeavor than most of us realize. Just look at clickthrough rates for search engine results: The page that sits in the first position for a search query gets 32.5% of all the clicks for that search. The site just behind it – in the very respectable second position in the results – gets about half that much traffic, with just 17.6% of clicks. By third position, you’re down to 11.4%. Anything below 4th position and you’re below 10%. Ouch.

Read more