Last week Google announced their new AdWords feature, Customer Match, which provides targeting options that were not available previously. In short, it will enable using email address lists for better and more effective ad targeting. Literally, you will be able to show dedicated ads in Google search, YouTube and Gmail just to those people who already shared their email addresses with you. Read more
Worried you need a new website… but not quite sure it’s really essential yet? Maybe it’s something you could just put off awhile longer. Or maybe it’s costing you thousands of dollars in lost business every day. Read more
A good email marketing campaign can deliver more than just sales, done right – an email marketing campaign will give you actionable insights about your subscribers, and while knowing who opens and who doesn’t open your emails is pretty insightful, just because someone opened your newsletter; does not mean they read it fully.
Most of the time, social media marketers are working on a well-defined schedule. Weeks in advance we create content strategies that will slowly unveil a story about our brand or industry over time. The great thing about the way we can do this in 2015 is of course the social media itself. Our networks give us numerous channels through which we can communicate directly with our audiences – and we can do it instantly as well. Read more
Welcome emails are one of the most effective triggered emails you can send. They work because they arrive right after someone has signed up for your newsletter – in the window of time when your new subscriber is most interested in your emails and your business. Read more
It’s not easy to explain why we enjoy scary books and horror movies so much. Some say it’s because they are the products of curiosity and fascination. Others claim that they are a reflection of our societal fears. Either way, the genre has brought into the popular culture a great deal of truly amazing characters. Halloween is fast approaching, so I decided to reflect on some of my favorite horror stories and see how they can inspire email marketing.
It’s time to start thinking about your marketing strategy for the holidays. Plan all your activities down to the last detail and delight customers with great campaigns. We have prepared a treat for all those who like to think ahead – a special free ebook focusing on the three pillars of an outstanding holiday campaign. Read more
Are you thinking of creating your first webinar? Or maybe you have presented a few before but they fell short of your expectations? Holding a webinar seems like a daunting job for newbies but they also present challenges for those of us who have delivered a handful. Read more
Every marketing can really give your brand a boost. Done well, you can suddenly wake up one morning and find that you’ve got thousands upon thousands of new followers across all of your social networks – a gratifying reward for all your extra hard work and efforts. Done poorly, and indeed, all those extra hours, cold calls and sleepless nights will have been in vain. Read more
Viral quizzes are like an actual virus that we just can’t seem to get rid of on the Internet. No matter how sophisticated we become as a society, “Which dog are you?” will always be a quiz title that no one can resist. Read more