Don’t Be Mistaken For A Spammer: Deliverability Part V

spammers

We already covered the most important matters about lists, so lets move on to content. I would like to point out here that content and list quality can be looked at as closely related subjects, as high quality content can improve your relations and engagement rates the same way bad content can put your subscribers off and make them unsubscribe, ignore, or even mark your messages as spam. Read more

4 Rules That Will Help You Turn Complaints Into Gold on Social Media

SocialMedia_love

Social media is tricky. It gives you the opportunity to connect to your customers and nurture relationships with them – and that’s a great thing for brands. But most of all, it gives your customers the power to influence brand behavior by sharing information about it. Which is a great thing too, of course, but makes the job of a social media manager all the more difficult, when the information is not exactly what they’ve been hoping for. Read more

Getting A Kick Out Of Kickstarter – How To Smash Your Target

crowdfunding

Over the past 12 months I’ve found myself increasingly writing more and more about a financial revolution that is taking place right now as you read this. The umbrella term is ‘financial technology’ – or FinTech, as it is now commonly known – and covers everything from electronic invoicing systems to advanced artificial customer relations to Apple Pay and BitCoin.

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