15 Years of Inspired Email Marketing – GetResponse Timeline

We can’t believe time’s running so fast. It’s already been 15 years since we started our incredible journey around the world of email marketing. During this time, not only our company grew and changed – the world did as well. To celebrate our 15th birthday, we’re taking you for a sentimental journey to our first – and following – memorable moments…

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1997

Titanic drowns at the bottom of the silver screen ocean breaking all possible box office records, but meanwhile Steve Jobs returns to run Apple Computers and save the company from drowning. Looking at marketers drowning under tons of emails and contacts, Simon Grabowski saves their companies from sinking by setting the course for GetResponse. This is where we get started!

.Simon Grabowski

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1998

Audiences laugh and cry over a charming love story in You’ve Got Mail . Just in time, as GetResponse.com website is launched this year. At first, only in English, but who knows… Those who play freshly released PC game Half-Life do. 2009 is the last year that Half-Life world could be set in, as calendars in the game display ’200X.’ It will be a very special year for GR, too – you’ll see why!

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You've Got Mail

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1999

Napster, a free music file sharing website, is officially introduced to Internet users. Anyone could play their favourite songs while working.

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Napster

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2000

Millennium Bug

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Are you afraid of the millennium bug? 1999/2000 New Year’s Eve is probably the moment of technological panic for many of PC users. Fortunately, nothing wrong really happened – you could continue sending your emails just like in the 90s.

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2001

Who Wants to Be a Millionaire? This question makes everybody freeze in front of their TV sets as this new quiz show is broadcasted. GetResponse helps their customers become millionaires by introducing Smart Autoresponders. Mission: Impossible? Only at cinemas!

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2002

Shakira

 

Where are the answers to all questions in the world? On Google, of course. Interesting, however, why people asked most about Spiderman and Shakira this year.

 

 

Spiderman.

 

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2003

The greatest blackout in US history turned all the lights off in many cities. Meanwhile, we need to switch on more and more lights, as our team expands to 6 employees.

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2004

Facebook

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Mark Zuckerberg and his college mates start Facebook. At first, only as a networking site for Harvard students, but everybody knows where they have gone from there. Who knew where GetResponse would be when we set our Canadian Support Team in 2004?

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2005

GetResponse starts their first social media page – now you can find loads of tips and tricks on email marketing in our blog posts. Soon enough, YouTube broadcasting network is launched – do you happen to take a look at GetResponseTV?

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2006

Email Marketing. Solved. – that’s what we do, now as a team of 25 employees.

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getResponse_logo stare

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Less trouble at work, more time for play – instead of worrying about newsletters, you can play a video game on the newly released Nintendo Wii or listen to some music on your iPod. By the end of 2006, one billion songs have been purchased via iTunes!

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2007

Some things come to an end to let the other ones begin. While the last book of Harry Potter series is released, GetResponse offers first email templates and opens Halifax office. As Apple introduces the iPhone, we can smell a technological breakthrough in the air!

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2008

Prepare yourself for a sight tonight — not to mention some wild behavior, if the legends are true. The biggest full moon in 15 years made us go wild and release more than 150 templates!

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2009

Usain Bolt breaks 2 world records during World Championship in Athletics, Berlin. We aim high, too, as GetResponse 6.0 starts a new period in our timeline. By October, we sent 500 million emails and went global, operating in US, Africa, Asia, Europe, Australia and Oceania! A lot of amazing features were released: new Designer Templates, Multimedia Studio, Video Email Marketing, Online Surveys, Email Analytics, iPhone App, Developer Zone… Feeling unstoppable, we visited ad:tech in New York and got ranked the No. 2 email provider in Website Magazine. What else could we do but… post about it on our newly set Twitter profile?

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Global email marketing

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2010

Apple releases the iPad taking the technology of touch screen computing to new levels. We aim to do the same with email marketing by introducing Form Builder and Advanced Segmentation features. Looks like it was noticed – we were ranked No. 3 Email provider in Website Magazine. Can you imagine 100 employees screaming “Hooray!” in unison? Pretty loud. And pretty energetic – time to run the Gdynia Midsummer Race as a strong team!

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2011

Curiosity, the American space rover, just landed on Mars. We don’t know if there’s life on Mars, but what we’re sure of is that email marketing pays off – email ROI has reached 4000% and the number of active email accounts worldwide exceeded 3 billion. How to get the most from these huge numbers? World’s Easiest Email Marketing is here to help!

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World's Easiest Email Marketing

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With Email Analytics, Inbox Preview and iStock Photos we launch our brand new website and hit next language zones: German, Portuguese and French.

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2012

This year, Felix Baumgartner was the first person to break the sound barrier. We’re getting faster and bigger, too – starting from German and UK service version and new features (Email and Landing Page Creator, Android App), ending up with our first Stevie Award! All this brings a smile on our faces, which is revealed in the new logo.

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stevie award

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According to the X-Files episode from 2002, on December 22 2012, Aliens begin colonization of Earth. Luckily, this didn’t happen. Instead, GetResponse Monster is born to inspire.

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2013

As you may indicate after watching Jobs movie in cinemas, Steve didn’t care much about numbers. But we do. And we love the numbers this year brought us.

  • 2 new features, Autoresponders 2.0 and Responsive Email Creator
  • 3 new language versions: Russian, Italian and Japanese
  • 30k fans on Facebook and 34k followers on Twitter, still growing!
  • 200 employees working in 5 timezones, aged from 25 to 50, playing 350 Xbox games and eating 3500 sandwiches each month
  • 9 Stevie Awards
  • listed on Inc.5000
  • 300k customers!

We’re amazed to inspire so many people and help making their businesses successful.

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What has inspired you most over the last 15 years? Share your thoughts with us in a Facebook contest and check out the goodies we have for you on our birthday page!

  • Hicham

    Congratulations, guys; amazing timeline!

    As I’ve said before… I would love to see the tracking feature. My rant goes like this:
    > 25% of my sales come from GR autoresponders
    > the other 75% from various sources

    Still, those 25% is kind of a black box! Because when people buy, I don’t know where they came from when they first subscribed to my newsletter.

    The solution would be to track the source of traffic (get the info from google utmz cookies or else), and record it WITH the subscriber info.

    It’s very important… in the long run, it shows us what the best sources of traffic are: the best performing customers, across the customer lifetime.

    Other ‘expensive’ brands do this: responsys, infusionsoft… etc, why not GR! :-)

    Thanks
    Hich.

  • KatarzynaPietka

    Hi Hicham,

    Thank you for your kind words and feedback, we’re glad you like the timeline!
    Answering your question – when it comes to tracking customers visiting your sales page after clicking a link in the autoresponder, we suggest using Google Analytics. Find out more in our Learning Center: http://support.getresponse.com/faq