Lead generation does not have to be an on-site only strategy. There are several major networks and platforms that allow you to capture leads and even build your mailing list beyond your own website. In this post, we’re going to look at ways you can implement offsite lead generators for your business.
While it’s great to have a lot of Facebook fans, it’s even better to convert those fans into subscribers so you can reach them in their inbox without having to fight EdgeRank. You can use the GetResponse social integrations to place an opt-in form on your Facebook page itself as a custom tab.
Twitter is expanding its advertising functionality to include a call to action button on promoted tweets themselves. When clicked, these buttons will send a Twitter user’s information (name, email) to your business.
This feature is currently in beta to a limited number of brand advertisers on Twitter, but they do plan on releasing it globally soon, including to small and medium sized businesses. You can read more about this new advertising option on Twitter.
While you can’t gain mailing list subscribers, you can capture lead forms directly from your presentations if you have a SlideShare Pro account.
The exciting part is that this works not only on SlideShare itself, but wherever your presentation is embedded. This means your lead form could spread quickly if you create viral SlideShare presentations.
To add this feature, upgrade your SlideShare account to Pro starting at $19 per month. With a Pro account, you can add a standard form like the one in the above example to some or all of your SlideShare presentations.
With a Gold account at $49 per month, you can add custom questions to your lead form. If you want to use your SlideShare lead form to build your mailing list, you could use one of your custom questions to ask if they would like to also sign up for your mailing list.
Google AdWords communication extension allows the top advertiser for a particular keyword to gain leads directly from their ad in search engine results. Advertisers can choose to allow leads to call, email, or sign up for a newsletter as shown in the example above.
While this is a great way to capture a lead quickly without worrying about whether they will convert once they arrive on a website, there is one major caveat: it’s still in beta. People have been writing about this feature on and off for the last two years, so hopefully it will be coming out of beta when AdWords switches everyone over to enhanced campaigns.
To see if you have this ad extension, go to your Google AdWords account and create a new campaign for search network only. Then select All Features as the campaign type. When you scroll down to the bottom of the page, look under the ad extension listing for a communication extension.
Many ecommerce platforms (including offsite ones) allow you to encourage customers to sign up for your mailing list as they complete their checkout. For example, GetResponse has newsletter sign up integration options that work with a variety of ecommerce platforms including WooCommerce, Zen Cart, Shopify (as shown below), Magneto, and others.
This will help you not only build your mailing list, but also turn a one time buyer into a loyal customer. Simply sending a follow-up coupon for new customers to come shop again can help boost your sales dramatically.
What other off-site locations do you use to capture leads and mailing list subscribers? Please share in the comments!