Everyone’s on the move in the summer – and that means new opportunities for you to add contacts to your email list. It’s a great way for beginning marketers in particular to “get their feet wet” and find out what words or tactics entice people to sign up to their newsletter. Plus it’s FREE! For you “old pros”, we’re happy to gently remind you of a few basics.
So bookmark this page and keep it handy, cause this old school, offline list building really works!
1. GetResponse for iPhone
Add contacts you meet on the fly manually or import from your Address Book to your client database. For those of you who’d like to use it but haven’t, you can download it here.
Leave a few brightly colored, single-page flyers with your newsletter information and subscription address where potential customers are likely to visit, e.g. restaurants, day care centers, boutiques, beauty salons, bookstores, sports venues. Just ask the owner/manager for permission first!
3. POS or Guest Register
This is a favorite of restaurants, specialty boutiques, beauty salons, etc. Make sure your staff is trained to ask for the sign up before the customer leaves. And, if you’re finding that clients are ignoring the invite, put a bowl of candy right next to it. Finally, why not print your sign up email right on your sales receipts!
If you’re speaking at an event or exhibiting at a fair or tradeshow, you can solicit sign ups in several ways. For example, you could pass around a clipboard during your session and collect email addresses, leave a laptop open to your sign up page near the door, or simply ask interested attendees to send their business cards with email info to the front. Of course, it always helps to mention they’ll be automatically entered in a grand prize drawing!
9. QR Codes
Summer’s a busy time for everyone, but more consumers are mobile all year round now. And more of them are using smartphones – over 500 million by 2012. So why not create a unique QR Code in GetResponse for all your materials and giveaways?! It lets prospects scan your subscription email right into their phones, so they can sign up on the spot or at their convenience. Don’t know how to start? Download the latest GetResponse whitepaper “Mobilize Email marketing with QR Codes”.
That’s only 5 tips, but I’m sure you have lots more, so please write and tell us. Now enjoy your summer travels – but don’t forget those offline sign-ups!