7 Blog Posts for Your To-Read List in 2014

Yes, we know, you probably made your New Year’s resolutions already, and we really appreciate that. We also hope you included reading more and opening up to the new arrivals of marketing trends for your company. If not, well – time to review your resolution list again, right after reading those 7 posts that will help you complete it.

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Whatever you do to stay up-to-date with the latest marketing tendencies, you can only benefit from regular blog reading. But no matter how frequently you visit your favorite and new sites, it’s easy to miss something extremely informative. We don’t want to let this happen to you, and that’s why we combined a list of most useful and informative posts from 2013 that could get you inspired for the next successful business year.

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5 Easy Steps to Inspired Email Marketing

5 Steps to Inspired Email MarketingDoing the same things all the time can make you fall asleep over your computer screen, which is not recommended if you want to grow your results this year. Use these 5 steps and see for yourself how great email marketing can look from a different perspective.

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How to Create an Ideal Reader Persona for Your Small Business Blog

How to Create an Ideal Reader Persona for Your Small Business BlogPeople can be divided into two groups in lots of ways, but not into blog writers and blog readers. We know that pretty many of you own a blog themselves. Making certain things easier for you, we present a simple way to aim for effective blog content – creating a reader persona.

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New Infographic: Best Day to Send Email

Best Day to Send EmailHave you ever wondered how the number of emails in your autoresponder cycle affects the open rate? Or what day of the week gets the best OR and CTR? Yes, that’s not the same day – and you can find all this and many other useful facts in our infographic. Timing counts, so take your time to read :)

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Do You Know Your Subscriber’s Content Needs?

Do You Know Your Subscribers' Content Needs?Everybody’s talking about content marketing, but making content is not enough. You need to be sure that your content holds the answers to questions your readers could ask, or gives them what they need. Don’t waste your time producing content nobody wants to read or sending it to wrong people – this post tells you more about different content types and what’s suitable for each subscribers’ group.

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5 Tips for Landing Pages That Make a Great First Impression

5 Tips on Landing Pages That Make a Great First ImpressionLanding pages are an essential part of online marketing, but it’s getting harder and harder to make your subscriber stay on it long enough to get the message you’re sending. Every second counts and any mistake could cost you an arm and a lead (hopefully not). Check out what should your landing pages be like so that they actually perform their task – convert.

 

New Resources on State of Mobile (PDF Guide + Infographic)

New Resources on State of MobileNobody’s questioning this anymore – mobile revolution has contradicted everything we have known about marketing so far. Screaming at your subscriber with advertising won’t do. The infographic and guide will help you understand why mobile devices have changed the marketing reality so much and how to move around in this world – it doesn’t matter whether you own a smartphone or not. Sooner or later, you will.

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How to Tell a Great Marketing Story

How to Tell a Great Marketing StoryThere are certain things that don’t change when people grow up and one of them is love for stories. A great story moves our hearts, makes us change our minds, act in a particular way. You can do just the same in your marketing messaging – tell a story that influences the readers. This may seem a difficult task, as not all of us were born fiction writers, but with a little help from this post, nothing is impossible.

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Which post out of these did you like most? Or maybe would you add another one? Let us know in a comment!

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