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How to Engage Your Email Subscribers

engagement

Do you know why the best academic students take notes during lectures? Research indicates that with more intensive and varied interaction our brain works better. When writing alongside listening and looking at the lecture, it is picked up and remembered more so than when just listening. Now that is interesting. How can a brand apply this principle of intense interaction to their email marketing and increase customer engagement? Read more

6 Email Insights From Usability Research: All You Need To Know

usability

There are several ways to learn and improve your newsletter. I am a big fan of A/B testing, because it can give you real, usable results based on data. Usability research is a completely different game (and more expensive). Usability research can give a brand insight into the expectations and opinions that users have. In case of email marketing, a marketer would be looking at their own subscribers. What can we learn from usability research in email marketing? Read more

7 Steps to Writing a Killer Customer Survey

Survey

Surveys are a great way to learn more from your subscribers. Knowing your subscribers can in turn improve service, products and the targeting of your marketing emails. Through a survey a marketer can gauge customer satisfaction, fuel legitimate follow-up contact and identify opportunities for sales. Those are some compelling outcomes! A solid customer survey starts with a great invitation. Here are 7 ways you can improve the success rates of your customer survey invitations.  Read more

A Checklist for Avoiding Mistakes in Email Marketing

A Checklist for Avoiding Mistakes in Email

For a brand whose marketing messages can get in front of thousands of people, the impact of a “small” mistake can be enormous. Think about it, not only is there a chance of making a bad impression (or a real brand damage), but mistakes can also have a direct influence on conversions. So as a marketer you want to reduce the number of possible (high impact) mistakes.

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Expert Lead Nurturing Tactics That Will Work For You Too

LeadNurturing

A company can´t force someone to buy, but at the same time they can´t afford to lose the future opportunity. More than 50% isn’t ready to buy at the time of capturing/subscribing, so it’s important to resourcefully guide them towards the ‘ready to buy’ phase. This is what we call lead nurturing and what can span the whole path from first contact to first revenue. Read more