Blog Authors

Articles by Jordie:

You Are Emailing A Brain

Everything we see around us becomes a reality thanks to our brains. When you are sending out an email, the subscriber’s brain is where the action takes place. We normally don’t think about which part of the brain is activated by our emails. But luckily there is a science to it.

The Hidden Power of the Survey Email

Marketers use a wide variety of approaches to reach prospects and customers via email. According to the 2015 National client email report by the DMA, newsletters, welcome messages, and customer surveys remain the top three ways for email marketers to achieve their campaign objectives. Let’s zoom in on the third most popular type of email: […]

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