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You Are Emailing A Brain


Everything we see around us becomes a reality thanks to our brains. When you are sending out an email, the subscriber’s brain is where the action takes place. We normally don’t think about which part of the brain is activated by our emails. But luckily there is a science to it. Read more

Using Lists in Your Email Marketing Program


Most people respond well to lists, we make task lists, grocery lists, packing lists, guest lists, and more. They organize information for us. In fact, we like lists so much, we make our own ultimate list for life: the Bucket List. I wouldn’t be surprised to learn that list making is just part of human nature. Nor would I be surprised to find out you already made at least one list today. Read more

Picking The Right Re-Engagement Tactics


If you think email attrition is unavoidable and re-engaging unnecessary, think again. Customers do lose interest in every aspect of life, and yes, that even includes your brand. But that interest can be re-kindled. When it comes to your brand, it’s in your own best interests to make the effort to do so and minimize the inactive segment. Read more

Email Re-Activation Strategies That Will Save You Money


Re-activating customers who are no longer engaging with your emails should be part of your regular email marketing strategy and factored into your customer lifecycle. It is a fact of life that people will lose interest over time. Although you can reduce that disinterest by working harder to keep people engaged (more on that later), it will happen that people will stop opening your emails. Be ready to re-activate when that happens. Read more