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How to Engage Your Email Subscribers

engagement

Do you know why the best academic students take notes during lectures? Research indicates that with more intensive and varied interaction our brain works better. When writing alongside listening and looking at the lecture, it is picked up and remembered more so than when just listening. Now that is interesting. How can a brand apply this principle of intense interaction to their email marketing and increase customer engagement? Read more

6 Email Insights From Usability Research: All You Need To Know

usability

There are several ways to learn and improve your newsletter. I am a big fan of A/B testing, because it can give you real, usable results based on data. Usability research is a completely different game (and more expensive). Usability research can give a brand insight into the expectations and opinions that users have. In case of email marketing, a marketer would be looking at their own subscribers. What can we learn from usability research in email marketing? Read more

7 Steps to Writing a Killer Customer Survey

Survey

Surveys are a great way to learn more from your subscribers. Knowing your subscribers can in turn improve service, products and the targeting of your marketing emails. Through a survey a marketer can gauge customer satisfaction, fuel legitimate follow-up contact and identify opportunities for sales. Those are some compelling outcomes! A solid customer survey starts with a great invitation. Here are 7 ways you can improve the success rates of your customer survey invitations.  Read more