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Staying Ahead: The Future Of Link Building

seo

SEO is a hard game that’s getting harder all the time? Do you remember the good old days when you’d just cram as many keywords into your blog posts and be done with it? Well, I’m sure you do remember those days, though I hope you weren’t actually one of those very naughty individuals who partook in such questionable practices.  Read more

Structuring URLs For SEO

seo

Search engines are pretty sophisticated things these days and can handle quite a lot of technical challenges. In fact, there are some people out there who think that fussing around with your URL structure does nothing to help your SEO. I’d disagree (it’s a Domain Authority ranking factor for goodness sake), and so would a lot of other SEO professionals.  Read more

How to Build Your Brand with YouTube

youtube

Do you use YouTube as part of your social media strategy? If you’re not, then you really should. Video promotion is becoming ever more important in this digital age. It goes without saying that attaching an eye-catching image to your blog post will immediately improve its chances of being read and shared on social media. But, increasingly, even these picture-perfect posts are being overlooked in favour of the even more passive information transmission – video.  Read more

Knowing Your Analytics: Vanity Metrics Vs. Actionable Metrics

dolls-puppets

Metrics, metrics, metrics. Nearly every marketer is obsessed with the numbers: how many sales? How many hits? How many social shares? Normally, you will have software installed that keeps a close eye on all of these figures (plus a lot more besides) and turns them into a very handy visual (usually a graph) that displays all the peaks and troughs over the past few days, weeks, months and years.

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A Guide To The New Tools On Tumblr

tumblr

The knee-jerk reaction when presented with a new interface of something that we know and love can often be one of disappointment. Indeed, we sometimes can feel a little let down or even betrayed. Facebook is the most frequent of offenders, and of course, with over 1.25 billion users, it has the biggest clientele to offend. Read more

The Marketer’s Guide to Thought Leadership

Marketer

It can be one of the hardest elements of your marketing campaign, but positioning yourself as a thought leader in your industry is essential to attracting big business and building your reputation in your field. You will no doubt already be producing lots of blogs filled with actionable tips that your readers will thank you for endlessly. And of course you will be producing a restrained amount of self-promoting blogs, as well as telling that all important ongoing story of your business, what’s coming in the future, and what your loyal followers can expect from you next.  Read more

10 Social Media Marketing Lies And Myths Debunked!

myths

Folktales, fantasies, fables, falsehoods, fabrications, fictions and fibs – the internet is brimming with many myths and misconceptions on how to worm your way to a meaningful return on investment with your social media marketing campaigns. These fallacies actually manage to travel faster, farther and wider than they do in other industries, simply due to the very medium through which they have evolved – digital communication. Read more