Other blog authors:

Articles by author:

Post Penguin Guest Blogging

Guest blogging has come under increased scrutiny of late and Google has updated its algorithms to dissuade the practice. However guest blogging does have marked benefits if implemented correctly, so it’s worth understanding the process before attempting it. Read more

How to Manage Your Online Reputation with Social Media

Years ago, before the internet, businesses had little to worry about when it came to reputation. If a complaint was made, then a customer could be given a refund, or offered an apology, and pacified relatively easily. They may go away and complain to their friends and the business in question may have lost out on a few customers, but all-in-all, this wasn’t widespread. Read more

SEO Basics: A Guide to Google Algorithm Changes

Google is a large company and one with considerable influence on the internet. Much of what is searched for online is sourced via Google’s search engine, but the technology company is more diverse than simply answering internet users’ questions. Google uses a number of complex algorithms to moderate the quality of content shown. If Google deems your site to be of a low quality it may slap you with a penalty and you’ll find yourself with an expensive bill and a lot of hassle to remove it. Read more

How Panda 4.0 Might Affect Your Content

The internet is a crowded place and it can be hard to get your content shared and seen by a large enough audience. Search results are key to your site being accessed, so you want to have content that is easily searchable and readily indexed by Google. However, the tools and strategies that have worked in the past may be exactly that – a thing of the past. Read more

The Complete Guide to Using Hashtags

The humble hashtag is now becoming firmly embedded in our culture; if you speak to any teenager, it’s likely that they’ve used the word hashtag in a phrase to cement its meaning. But the hashtag does of course have a much better use than just as a part of popular culture, it can be a very useful tool when it comes to digital marketing. Read more