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3 Great Ways To Reward Your Social Followers

socialmedia

Social media marketing is a game of give and take. As a marketer, it might feel like you’re constantly giving – great blog content, witty tweets, alerts to breaking news, special offers, promotions. Indeed, you may even think from time to time that you are giving your very soul to your keen and hungry followers on social media. 
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Email Etiquette: Formal Or Informal?

email-etiquette

Finding the right balance of formality when producing any form of content – be it for the web or not ­– is, and always has been, somewhat of a tight rope act. Social media has given rise to the informal marketing tactic. Facebook, Twitter, Instagram, YouTube – these are the modern day tools that we use to present the human side of our businesses to our followers and online audience. These are social networks, and so it is no surprise, really, that the type of content that works well for them are the less formal, almost casual, often humorous (though let’s not forget interesting and entertaining) posts that can very quickly garner the much coveted engagement that we are all after from our potential clients.

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The Top 5 Best Scheduling Tools

scheduling

Are you on Twitter? Are you on Facebook? What about Google+? Instagram? Tumblr? LinkedIn? Pinterest? As a social media marketer you will more than likely be answering yes to all of the above. And that’s not to mention YouTube, Vine, your email campaigns or your blog either.  Read more

Devising Your LinkedIn Marketing Strategy

linkedin_strategy

LinkedIn is a very niche social network. In fact, even calling it a social network doesn’t feel quite right. It’s a professional network, and it always has been. Whilst it’s not at all hard to see why the likes of Facebook and Twitter have become so immensely popular right across the board – from schoolchildren to their teachers, headmasters, and grandparents – LinkedIn, on the other hand, is something else entirely.  Read more

Is Facebook Advertising Really Worth It?

FB_ads

Your social media campaign almost invariably can be broken down into two distinct categories – your organic efforts, and your bought efforts. The aim of both games is of course first to get more ‘likes’, followers, engagement and connections, and from these to go on to acquire actual conversions in terms of subscribers and of course sales.  Read more

5 Must Have Tools For Creating A Great Webinar

webinars

Webinars are a great but for some reason under-used tool for the purposes of content marketing. If you think about the best ever blog post that you’ve written, something that was at once deeply informative, entertaining, paved the way for some new thinking within your industry, drove an unprecedented amount of traffic to your website, and was most likely directly responsible for a few conversions to boot… Read more

Staying Ahead: The Future Of Link Building

seo

SEO is a hard game that’s getting harder all the time? Do you remember the good old days when you’d just cram as many keywords into your blog posts and be done with it? Well, I’m sure you do remember those days, though I hope you weren’t actually one of those very naughty individuals who partook in such questionable practices.  Read more