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How To Use The New Pinterest Analytics Tool For Business

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Pinterest marketing is a fairly new concept even by social media standards. Pinterest’s growing popularity as a major social network, however, means that this pin board sharing social simply cannot be ignored as a powerful marketing avenue. Indeed, the very introduction of this new Analytics tool goes to show just how much marketers are using the site, and user demand is dictating a more thorough overview of how potential customers are interacting with your pins. Read more

Why Your Brand Needs Infographics 

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Your content marketing strategy may well be already in full swing: you’re producing regular, informative blog posts and sharing them throughout your social networks; your email list has been growing gradually and your monthly newsletter is being generally well distributed and talked about. But is there still something missing? Read more

How To Create a Convincing Email Marketing Newsletter

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When it comes to email marketing, plain text emails are, if not quite a thing of the past, then certainly on a downwards spiral. The trend these days is to jazz up the email newsletter with some images, illustrations, groovy fonts, and funky layouts. The idea is simple – with so many emails coming through as just words on a screen, yours simply need to be lively so that they jump out at your potential clients, grabbing their attention amidst the endless black and white chatter.  Read more

Turn Facebook Fans into Customers

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Content can be a tricky thing to get exactly right and optimized for driving sales. You may well be convinced that you are producing brilliant, informative, and useful content regularly for your website – and according to all those Facebook followers and ‘likes’ you will probably be correct. However, for all the interest you’re managing to generate, you’re still not achieving those conversion rates, which is the whole purpose of your enterprise in the first place. Why is this? Read more

6 Tips On How to Improve Your Social Marketing Routine

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These days, social media is an unrivalled platform on which to direct internet users to your website and your business. The more followers you have across the major social sites  – Facebook, Twitter, G+, LinkedIn, Pinterest – the more traffic you will generate towards your website (provided you are creating regular updates and blogs to keep the content fresh and interesting for your potential customers). You need to be doing this daily. It is, of course, essentially free advertising – the only cost incurred is on your time, and if you follow the 6 tips below, it won’t take you very long at all. Read more

4 Social Media Facts that Marketers Should Know

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There’s no denying the power of social media when it comes to getting a brand’s message out there and most digital marketers these days make some use of it. But are you using social to its full potential? It’s never worth ignoring social, as it does offer a decent ROI, sometimes up to three times the amount spent, if the marketer is savvy. Read more

How to Carry Out an A/B Test

A/B testing is a simple enough concept but one that doesn’t quite get the traction that it deserves. Knowledgeable marketers and designers will utilize this practice as it provides valuable insights into visitor behavior and it can lead to an increase in conversion rates. Read more