How to Build an Email List Fast, Pt. #2: Social Media

Do you have a crowd of social media raving fans and followers who haven’t signed up for your newsletter? How can you connect social media and email to build brand awareness and grow your sales? By the end of this article you’ll know. Here are 5 tips to help you build your mailing list using social media.

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1. Sign-up form

I mentioned using web forms on social media in Part 1 of this series, but this tactic is so important I had to mention it again. Let’s dig a little deeper and learn how to use sign-up forms on social media channels even more successfully.

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Facebook

To add a sign-up form to your Facebook profile, just create a fan page and install an application (GetResponse Webforms) that enables you to collect email addresses.

Simply click the dropdown icon next to your tabs and select the “+” button that allows you to install additional applications and tabs.

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Next, find the application and install it. To edit the appearance of your tab and the order in which applications are listed, click the pencil icon in the top right corner of the tab you want to adjust.

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Facebook web form 1

Img. 1 – Adding a sign-up form on Facebook fan page.

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Img. 2 - Adding a sign-up form on Facebook fan page.

Img. 2 – Adding a sign-up form on Facebook fan page.

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Img. 3 - Editing the tab settings (Appearance, Order, Name) of the sign-up form.

Img. 3 – Editing the tab settings (Appearance, Order, Name) of the sign-up form.

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Img. 4 - Finished web form by GetResponse

Img. 4 – Finished web form by GetResponse

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A Facebook sign-up form can be a vital element of your email list-building strategy. But you can’t assume that people will be looking for it, so make it visible and easily accessible.

After you add the sign-up form to your page, tell your brand fans what they can expect in return for their email address. They’ll join if you promise them something in exchange:

  • Exclusive offers available only to newsletter subscribers
  • Early access to new releases of your products
  • Contest or drawing with great prizes
  • Discount coupons and codes for their next purchase

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Other social media platforms

Unfortunately, other popular social media sites such as Twitter and Google+ don’t support applications. Luckily, you can still use your profiles to collect new subscribers in a slightly different way. In your brand profile bio (easy for first-time visitors to see) you can add a short description and a link to a website or landing page containing a newsletter sign-up form.

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This could be:

  • Webinar sign-up page
  • Free whitepapers and reports
  • Your blog
  • Any website containing your newsletter sign-up form

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Img. 5 - Twitter profile bio containing a link to a website with a sign-up form

Img. 5 – Twitter profile bio containing a link to a website with a sign-up form

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For more tips on creating web forms, see our previous post and check out this free Custom Web Forms guide.

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2. Promote exclusive materials

Many companies create high-quality educational materials or awards to show their gratitude for new subscribers.

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If you have interesting e-books, manuals, whitepapers, infographics, articles or reports, why not share them with fans and followers? Even better, share them via a landing page containing a sign-up form. Once your fans enter their email address, they receive a message with the download link and automatically become subscribers.

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Promote your materials on all social media sites you use to communicate your brand. Build your email list by steering traffic to your sign-up form with effective copy and breathtaking graphics.

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3. Provide an incentive to sign up!

One popular way to promote sign-ups is to provide motivation to eliminate any hesitation preventing them from joining your email list.

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Motivators could be:

  • Discount code or coupon
  • Free product sample
  • Free shipping & delivery
  • Any relevant freebie

Promote your sign-up form with a relevant motivator through social media posts. Use attractive images and strong calls to action (CTA) to convince your audience to subscribe.

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Img. 6 - Web form by GAP containing a motivator.

Img. 6 – Web form by GAP containing a motivator.

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4. Organize webinars and meetings

Engage with your audience and get to know them as you discuss relevant topics during meetings and webinars.

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Through personal connections built during these kinds of meetings, you can narrow the gap between your brand and its followers. Live Q&A sessions and online videos not only improve the audience’s experience, they also make your customer support team’s job easier.

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To make sure your webinars help grow your email list, integrate the webinar sign-up form with a sign-up form for your newsletter. You can do this by adding a checkbox asking them to sign up for exclusive materials and offers.

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5. Run contests and sweepstakes

Running contests and sweepstakes through social media channels is a popular and effective ways to boost customer engagement.

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Ask your audience to write an interesting comment, tell a story, or post a photo. Regardless of the form of your contest, the goal is to collect new subscribers.

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It’s risky and inefficient to ask people to leave their email address in the comment section of a post. A better approach is to use a ready-made application.

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There’s a wide choice of applications, and the main differences are the price, the functionalities, and supported social media channels. Learn more about them before you make your final decision.

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Remember to choose the application that will make it easy for you to collect email addresses and build your mailing list!

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To make your life easier, I’ve included a short list of the most popular applications used on social media channels.

Once you decide on the application, the form of the competition, and the prize, start promoting and persuading your audience to submit their email address.

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Img. 7 - Facebook application collecting various details about the viewers

Img. 7 – Facebook application collecting various details about the viewers

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That’s the end of Part 2 of “How to build an email list fast”. I hope the information helps you raise the bar and further improve your business performance through email marketing campaigns.

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For the previous parts of this series, please look here:

How to Build an Email List Fast, Pt. 1: Web forms