Customize RSS-to-Email to Suit Your Purposes

We recently announced the beta version of our brand new RSS-to-Email feature. Today, we’re happy to announce that we’ve removed the “beta” part to bring you a robust feature that helps you stay in touch with your blog readers via email. Here’s how to make the most of it and customize it to suit your own needs.


You can find RSS-to-Email in the Message tab of your dashboard. In case you haven’t tried it, here’s a short demo showing how it works:

As you can see, the setup is super easy. But since we wanted to make the feature as flexible as possible, you can also customize it and automate the process.


Two ways to use RSS-to-Email

  1. Choose one of the 10 available predesigned email templates and edit the content in the RSS-to-email creator, just as you would inside Email Creator (as shown in the video).
  2. If the template layout doesn’t exactly meet your needs, you can customize the RSS-to-email with tags (as below) to adjust it the way you want.

Advanced RSS-to-Email Setup

If you’re a more advanced user and want to add tags yourself, here’s a short guide:

  • Remember to delete the prefilled content, so you don’t repeat items inside your email.
  • Include only one cycle of tags in your message, to be multiplied by the number of blog posts you specified in your RSS-to-Email Settings.
  • A cycle must contain the following tags to create a successful RSS message:






Any other tags are optional.

Place the optional tags in a text block in the order you want, adjusting the font type and size etc., to fill your blog digest with content just the way you want it.


[click to enlarge]


What tags can I use?

Here are the tags that display information available in your RSS feed.

The first 4 tags are related to the feed itself and should be placed outside of the cycle of item tags. An “item” or “RSS item” is an individual blog article and tags are related to its individual components, such as the Title or Author of the article.


[[rss_title]] Title of the RSS Feed
[[rss_url]] URL of RSS Feed
[[rss_description]] Description of Feed, if provided
[[rss_date]] Publish date of Feed
[[rss_start]] Begin RSS block
[[rssitem_title]] Title of RSS Item
[[rssitem_url]] URL of RSS Item
[[rssitem_content]] Content of RSS Item
[[rssitem_description]] Description of RSS Item
[[rssitem_image]] First image found in Description
[[rssitem_date]] Publish date of RSS Item
[[rssitem_author]] Author of RSS item, if provided
[[rssitem_tweets]] Number of Tweets
[[rssitem_likes]] Number of Facebook likes
[[rssitem_comments]] Comments on the RSS Item
[[rssitem_comments_url]] URL for comments, if provided
[[rss_stop]] End of RSS block


The system grabs blog articles according to the number of articles you specified in the Settings of your RSS-to-Email message.



Certain information might not be seen on the feed site but can be found in the source code of the website and used in the RSS-to-Email feed. These are: Description of the RSS Feed site ([[rss_description]]) and date when the feed site was published ([[rss_date]]).

Note that some RSS feeds use [[rssitem_description]] for the text content while others use [[rssitem_content]] for the same purpose. That’s why we process both equally: if you choose description, but your feed contains content, the content is displayed. And the reverse holds true.


What about existing GetResponse RSS notifications?

If you’ve been using the previous version of GetResponse RSS notification, it has been automatically converted to the new version. So if you prefer, you can continue your existing notifications without changing anything. But we do encourage you to play with the new feature and adjust it to your needs. It’s really easy!

How often do you plan to share your blog content via the new feature? Let us know!

  • Jesus

    Thank you so much for finally getting this done. The old RSS to Email was driving me bonkers. This looks like a huge step forward.

  • Oscar

    Cool feature. But what is the title of the newsletter you send with this feature?

    It will be super cool if you guys made it as follows. Say for example that you send an e-mail everytime you have 5 blogpost on your page. Then the best thing would be if:

    1) GetResponse sends automatically (with the help CSS of course) a splittest with the 5 titles of the blogposts. After a day the titles with the highest CTR is sended to the rest
    2) But of course there are some blogposts you don’t want to e-mail or you want to give another title for the splittest. So, you could make a WordPress plugin where you can specify if the blogpost should be included in the splittest and also what the title should be.

    With those two points you have an automated newsletter without doing anything and with HIGH open rate!

  • Jim_Ducharme

    Hi Oscar,

    I’ll pass on your comments to the dev team. The title by default is the title of the RSS feed (the blog title) but can be personalized. Try it out.


  • Jim_Ducharme

    Glad you like it Jesus! Let us know what you think after you’ve used it for a bit. We want to get your feedback!


  • Ashley Porter

    Would like to learn more about the additional RSS feed tags (exactly how they can be added) and how to remove [rssitem_comments]

  • Karolina Kurcwald

    Hi Ashley, to add the tags, what you have to do is remove all the existing content from your RSS email in the creator, and then add a new text block and fill it with all the tags you want, remembering to use the necessary start and stop tags. If you’ve specified a number of items in the first step, the sequence of tags you use will me multiplied, so you only enter them once.

    If you then want to remove tags, you just delete them.

    Hope this helps – let me know if you have any additional questions.

  • Jules

    Is it possible to have a link to recent blog posts at the bottom of your autoreponder message?

  • Karolina Kurcwald

    Hi Jules, do you mean an automatically updated link (or a tag) to the most recent posts? Or links you define to specific blog posts?

  • martin

    Ok so I get the part about creating your email template but no boddy seems to talk about how to connect your subscriber form on your site to the rss to email. I’ve created the capture form just like you do for your autoresponder, I’ve build my rss to email template. now what. How do I connect them together. I’m lost!!!!!

  • Karolina Kurcwald

    Hi Marti, first thing is to create an RSS-to-email campaign in your GetResponse account and put the sign up form for that campaign on your blog to capture email addresses of your readers – don’t forget to encourage people to sign up for regular blog updates to make sure your mailing list keeps growing. Once people start signing up, you’ll be able to send them your RSS-to-email updates automatically.
    Hope this helps, let us know if you have any more questions!

  • Megabyte

    So I’m using the RSS-to-Email and the frequency is set to “Every time a new RSS article is posted.”
    This does exactly what we need it to, BUT when we edit an article and re-save it, it sends an email again (as if it were a new post).

    Could you look into creating an option to prevent it from sending the same post (same title, with updated copy) twice?

    Let me know if I need to clarify! :)