Email Client Stats: Now Available in GetResponse

Which email programs do your subscribers use to open your newsletters? Or do they use mobile devices? If so, which devices? Now GetResponse makes it easy to find out, so you can see the full picture of the behavior of your subscriber base. Email Client Stats is just one of the many new features we have in store for you this year. Here’s how it works.

Recent Trends

According to the analysis of December 2012 data by Litmus, Apple iPhone accounted for the most email opens at 24%. Outlook comes in second at 16%, with Apple iPad third at 11%.

As of September 2012, 38% of all emails were opened on mobile devices, compared to only 17% eighteen months before—which means a 123% increase in mobile email opens.

Surprised? Of course, these are general stats, but you should by no means ignore them.

And now you can see what holds true for your subscribers. Just check your email stats and get a full and (more important) relevant picture.

 

Email Client Stats in GetResponse

Visit your Email Analytics panel (available from the Statistics tab) and choose Email Clients in the side bar.

 

 

You’ll now see the percentage of mobile and desktop/web-based email opens for your campaigns.

The panel shows the ratio of mobile versus desktop and lists all the most popular email clients your subscribers are using to open your emails.

 

 

 

What This Means for You

Now you can use all these optimization techniques to improve readership and response.

 

1. Optimize for Design

You can optimize your emails for the email clients that are most popular with your subscribers.

Test your design with Inbox Preview to make sure you’re using the right template and adjusting for the right number of columns. Don’t forget about the size and positioning of call-to-action buttons, social media sharing buttons, etc.

 

2. Optimize for Device

If you discover that a significant number of your subscribers open your emails while they’re on the go, be sure to focus on mobile design issues, to increase your response rates.

For more details on designing mobile emails, check out our webinar recording.

 

3. Optimize Delivery Timing

Timing can make a big difference in whether your emails are being opened and acted upon.

It may make sense to optimize the day and time you send emails, to capture more email-opening activity by more-dynamic mobile subscribers.

 

4. Optimize for Relevancy

Email Client Stats gives you a more complete picture of how your subscriber base behaves. This helps you make the content you provide more relevant while relevancy continues to be one of the crucial trends this year.

 

Try Email Client Stats and let us know what results you’re seeing. Is mobile becoming a huge trend for you, too?

  • Dewane Mutunga

    You guys just don’t quit huh? Just when you think things are good you go make it better. I love it. Excuse me but I have to go play with this…. :-)

    Keep up the great work guys!

  • John Downley

    Love this. I noticed email clients are available for newsletters. Are you going to offer these stats for autoresponders as well? Would be uber-cool.

  • Karolina Kurcwald

    Thanks Dewane! Let us know your impressions.

  • Karolina Kurcwald

    Thanks John, I’ll certainly take it to the Team and let you know the plans!

  • Karolina Kurcwald

    Hi John, I can now confirm it’s on our list, so stay tuned!

  • HS

    Hi, It would be great to be able to send an optimized newsletter to Mobile devices and another to Desktop clients. regards Harley

  • Karolina Kurcwald

    Hi Harley, we’re currently working on responsive email templates that will look good both on mobile and desktop clients so you won’t have to send two emails! :) Stay tuned for more news in the coming weeks.

  • http://www.facebook.com/naish.man Naish Man

    Karolina. Any progress with these templates as yet…?

  • Karolina Kurcwald

    Hi Naish, still in the works – no concrete dates so far, keeping my finger on the pulse. ;)